SDPS Women’s College, Indore

(Affiliated to DAVV)

Project Report On
Topic: Marketing
For
Internship conducted in Company: Haryana
Steels
For 45 days
B.Com(Hons)
Session: 2018 – 19
Semester –VI

Submitted By: Guided By:

  Name: Shetakshi Sharma Ms.
Savita Punjabi
INTERNSHIP CERTIFICATE

Ms. Shetakshi Sharma

This is to Certify that Ms. Shetakshi Sharma D/O Mr. Goutam

Kumar Sharma a student of SDPS women's college, Indore and
pursuing three years full time bachelor's in management B.
COM. (Hons) successfully completed 45 days ( from 8/01/2019
to 22/02/2019) internship program at Haryana Steels
During the period of her internship program with us she was
found punctual, hardworking and inquisitive.
We wish her every success in life.

For: Haryana Steels , Loha Mandi , Indore(M.P.)

Proprietor
Mr. Goutam Kumar Sharma
 ACKNOWLEDGEMENT

This report has been made possible with the cooperation of many
persons whom I wish to express my gratitude and appreciation . I
am very grateful to the people who supported me to transform it
in the materialistic form.

I am thankful to Ms. Savita Punjabi faculty of management at

SDPS Women’s college, Indore for her support and guidance
during my project and extending a hand full of co-operation and
also furnished me with valuable information.
I would also like to thank my intern head Ms. Aditi paul for
providing me an opportunity to work as an intern in her
company.
 INDEX

1) CERTIFICATE

2) ACKNOWLEDGEMENT

3) INTRODUCTION TO TRAINING
CENTRE

4) INTRODUCTION TO MARKETING

5) OBJECTIVES OF TRAINING

6) ADVANTAGES OF TRAINING

7) PROBLEMS DURING TRAINING

PERIOD

8) CONCLUSION
 COMPANY PROFILE
The story of Haryana Steels is one of the dreams coming true. Started off
as an entity that scores of businesses aspires to be . Today , the venture
have become a flag –bearer of quality processing of iron and steel across
the state.
Haryana Steels holds a pioneering position in the steel industry. It
supplies steel from central India .
Haryana Steels has diversified interests across industries such as steel and
power. An ISO certified venture, Haryana steels is primarily known for its
flat steel products (cold rolled coil, galvanized corrugated sheets, color
coil and pre-painted profile sheets, etc).
The products of different brands are also marketed and sold by the
company such as iron and steels produced by TATA and NSAIL are also
supplied and they can be distinguished by their product logos.
It is one of the most successful and preferred brand In Indore and across
the state.
Haryana Steels have steadily grown to become goliath during this time , it
has built an installed capacity of around 200 tons of galvanised steel in
Indore.
The products are carefully processed, scientifically inspected and
meticulously packed according to international quality standards to ensure
the the best quality is supplied always.
And also the objective of venture will be to always maintain its goodwill in
the market and spread across the different country in order to make its
product available world wide and therefore it is working on marketing
strategies to achieve its objective.
 HISTORY OF STEEL
WORTH IN GOLD
It is through our history of constant innovation that we have been
able to find our place in the future of India's growth.
What follows is just a small part of all that we have achieved.

 2016: started supply of NSAIL products in market

 2015: Colour Coating Line Started with 1500 mm (Wider) width
 2012: started the supply of TATA product in market
 2012: expansion took place
 2011: Started supply in different states
 2004: started supply of color coil and pre painted profile sheets
 2004: supply expanded
 2003: started supply of galvanised corrugated sheets
 2002: Foot print in market
 1999: expansion took place
 1994: started supply of Cold Rolled coil
 1989: Commencement of supply business,1989
 1987: analysis period
 1985: Incorporated
INTRODUCTION TO MARKETING

The term marketing has been described by different people in

different ways:
Traditional way: marketing refers to performance of
business activities that direct the flow of goods and services
from producers to consumers .

Modern way: marketing refers to social process by which

individual groups obtain what they need and want , through
creating offerings and freely exchanging products and
services of value with others.
Marketing activities firms produce goods not for their own
consumption but for the the consumption or use by others. So, in
order to move the goods and services from producers to
consumer , number of activities such as product designing ,
packaging , warehousing, branding , selling and advertising and
pricing are required . all these activities are referred to as
marketing activities.
FEATURES OF MARKETING
1. Need and want – the marketing process helps In satisfying
needs and wants of people. An unsatisfied need makes a
person unhappy and comfortable.

2. Creating a market offering- market offering refers to a

complete offer for a product or service , by specifying its
feature , quality, price, availability , etc .the purpose is to
provide complete information about the product.

3. Customer value- while buying a product , consumer analyses

its cost and satisfaction derived from it. Consumer buys it
only when he feels that product provides the greatest value
for money.
Marketer’s job is to add value to the product so that people
prefer it more than competing products and decide to
purchase it.

4. Exchange mechanism- marketing involves exchange of

products and services for money or valuable consideration.
Exchange takes places when a person obtains the desired
product from someone, in return of money or moneys
worth. It can take place either between manufacturer and
customer or through various middlemen.

The marketing concept is based on the following pillars:

1. Identification of target market.
2. Understanding needs and wants of customers in the
target market.
3. Developing products or services to satisfy needs of the
target market.
4. Satisfying needs of target market better then the
competitors .
5. Doing all this at profit.
OBJECTIVES OF TRAINING
1. Identify and define the common or unique business
terminology used at the worksite.
2. Apply marketing concepts to problems and issues within
industry.
3. Demonstrate effective report and letter writing.
4. Produce high quality documents utilizing Word, Excel,
Access or PowerPoint
5. Analyze any legal obligations, principles, and rules
associated with the organization.
6. Produce advertising messages and place in the chosen
media.
7. Analyze the customer service practices and attitudes in the
organizational culture.
8. Identify and analyze a target market.
9. Develop and maintain an advertising budget.
10. Determine the goals of an advertising effort.
11. Identify and report on issues affecting diversity in the
workplace.
12. Apply your personal selling philosophy and report on
the results and insights gained.
13. Identify ethical issues involved with Internet marketing.
14. Demonstrate the basics of web page design.
15. Identify methods for promoting an e-commerce
business.
16. Develop a Website Plan.
 17. Evaluate an e-Business opportunity.
18. Analyze how prices, output levels, and profits are
determined.

TRAINING ADVANTAGES

1. GAIN VALUABLE WORK EXPERIENCE: Internship

opportunity to apply acquired knowledge to real work experience,
witnessing first hand the day today job duties taken expect to
encounter in their field. In addition to learning the specialized
skills of a particular , transferable skills such as communication,
teamwork and computer proficiency are also obtained in an
internship fully preparing interns to enter the work force upon
graduation.
2. EXPLORE A CAREER PATH: exploring is an important part
of the college experience and internship are a great way for
students to acquaint themselves with the field they are interested
in some students begin college with the major or career path in
mind and end up changing their Minds later on taking an
internship while in college allows student to work in the desired
field helping them decide if the field is right for them.
3. GIVE YOURSELF AN EDGE IN THE JOB MARKET:
Internship experience makes a collage grid more marketable as
they usually require less training and can handle more
responsibilities give me also receive highest starting salary than
those who do not have internship experience and are entering the
work force or starting a new career.
4. DEVELOP AND REFINE SKILLS: you can learn a lot
about your strengths and weaknesses during an internship
internship allow for feedback from supervisors and others who
established in the field and offer a unique learning opportunity
that you may not have again as a working adult.
5. NETWORK WITH PROFESSIONALS IN THE FIELD: In
the working world it's all about who you know as an intern you
will be surrounded by professionals in industry internship and
more than just about earning credit getting a grade or making
money internship provide an opportunity to learn from people
around ask questions and impress the professionals we encounter
during an internship can be our future colleagues or the
connection to our first job.
6. GAIN CONFIDENCE: Internships allowed to test out
specific techniques learnt in classroom before entering the
working place, it's an opportunity to apply what you have learnt in
a safe environment when mistakes are expected rather than learn
the Hard Way in your first job out of college.
TRAINING WORK
 Developing online marketing resources(WebPages,
vedios , slideshow) for product.
 Create sales presentation and survey for prospective
clients
 Work with department managers to analyze the marketing
resource effectiveness.
 Attend weekly working group staff meeting
 Creating visiting card for company

PROBLEMS DURING THE TRAINIG

PERIOD WITH SOLUTION

Problem 1: UNNOTICED WORK: it goes without saying that

one does well in any field because they expect recognition. as an
intern I was doing good but still I find myself and position where
I was hardly appreciated.
Solution: the solution to such a challenge is to understand that
hard work doesn't get unnoticed for long. continuously perform
well and work cannot be overlooked. then issues with time
management , finally it is said that hard work is key to
preservence. and I worked hard and made my work
recognizable.
Problem2:UNCOOPERATIVE MENTOR: how much we learn
from our internship depends largely on mentor. My mentor was a
bit uncooperative but this made my internship truly productive.
Solution: my mentor was not much spreading knowledge so I
probably need to extract it out of him so I made a list of questions
and doubts and asked them in one go.
Problem 3: ISSUES WITH TIME MANAGEMENT: reaching
late for classes and late submission of assignments was tolerated
in schools and colleges. But in professional work space it isn't
acceptable and hence managing time had been really difficult for
me a balance between work Academics and personal life also
seems to be a challenge.
Solution: so this problem was solved when I adopted an
organized form of Living.
Problem 4: INADEQUATE COMPENSATION: I expected an
internship thinking that there won't be much pressure and
compensation would be sufficient for it but after I actually start I
realised that the pay is for lesser than the work deserves
Solution: I felt that me and a full time employee is doing same
amount of work still i was being paid so less but in terms are
under short-term contract and are paid less almost everywhere.
Problem 5: COMPETITIVE CO- INTERNS: who interns are
high spirited and work really hard I felt intimidated as I don't
expect internship to be so competitive.
Solution : contrary to what it looks like competitive co interns
make experience better one. I got to feel the real pressure to
work better and get noticed instead of just doing random work
and completing my internship duration. I took part in the
competition and made the most of my internship experience.
CONCLUSION
The project provided me a glorious opportunity to
enhance my practical experience and knowledge related to
management and marketing. It made me aware about
various marketing techniques prevailing in the market and
furnished me with a chance to understand all these
practically and empirically. Through this project I
fabricated a new understanding about standardization and
grading of different products, their designing as well as
development. It fostered my capacity to resist various
problems that I encountered during my training and
ingrained a feeling of determination and self confidence in
me. It enhanced my ability to talk to people and make right
decisions. I also discovered how essential it is to brand the
product
All over it was a wonderful experience and it honed my
creativity and innovation. I desire to receive more of
similar opportunities in the future.