AP04-EV04- “Taller de comprensión de lectura”.

presented by : Denis Rivera Rodrigez

presented to: Johanna Giraldo Guzman

Market management

2019

National Learning Service SENA

 1. Match the Word with the corresponding meaning:

a. Supply (c) Expensive

b. Demand (b) Desire to buy any product
c. High price (d) All people
d. Mass market (e) The lifetime of goods and services.
e. Life cycle (a) Disposition to offer products

2. Acordinó to the text, mention the things people take into account to
determine the demand.
A good publicity, a good cost, presentation in the product or service in the
numerous goods that we are willing to acquire under certain characteristics and
prices.

3. Write F for false or T for true

a. Production cost depends on Technology

F( ) V (X)

b. As greater the expectations are, the lower will be the offer from the
companies.
F (X) V( )

c. One of the four Ps of marketing mix is Package

F (X) V( )

d. Price is the amount a customer pays for the product

F( ) V (X)
 e. Planning is to transform and develop marketing objectives to marketing
strategies
F (X) V( )

4. Answer the following questions

a. What is Benchmarking?
It is a research process that seeks new ideas to carry out methods, practices and
processes of adaptation of positive characteristics, this seeks to obtain the best, it
is also a viable tool that provides useful information to improve any business
activity.

b. What is the process of Benchmarking?

To evaluate anything comparatively, you need to have quantitative data available
for your study. That means breaking down the internal process to calculate
performance metrics. Quantify everything, because only quantifiable information
can be correctly compared
 Choose an internal product, service or department to do the evaluation.
 Determine the best companies in its class with which you should make the
comparison, with which organizations you are going to compare your
business.
 Gather information on your internal performance or your metrics.
 Compare the data of both organizations to identify gaps in the performance
of your company.
 Adopt the process and policies together with the performance of the best.

c. Number the aspects to be taken into account in Benchmarking:

Productivity: It is the search for excellence in the areas that control input
resources, and productivity can be expressed by the volume of production and the
consumption of resources that can be costs or capital
Quality: It refers to the level of value cerate for the products for the client ove the
cost of producing quality systems design that ensure that the quality can be added
or meet the predetermined standards.
Time: Faster flows in administration, sales, production and distribution have
received greater attention as a potential factor for improving productivity and
competition.

5. Write the vocabulary (20 Woods) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

 Goods: they are those that are acquired in the market but paying a price for
them and that directly or indirectly satisfies a need.

 Client: Person who buys in a commercial or public establishment, especially

the one who does it regularly.

 Demand: all goods that are willing to acquire under certain characteristics
and prices.

 Strategy: It is a high-level plan to achieve one or more objectives under

conditions of uncertainty.

 Event: refers to an unforeseen event.

 Report: The report is a document written in informative prose with the

purpose of communicating information of the highest level in an
organization.

 Brands: it is a primary commercial identification and / or the set of several

identifiers with which a product or service in the market is related and offers.

 Market: Public place with shops or stalls where it is traded, especially with
food and other necessities.

 Need: s the state of a being in which it is lacking an element, and its

attainment is indispensable for living in a state of full bodily well-being.

 Offer: It is the number of goods that producers are willing to offer under
certain conditions and certain prices.
 Price: we mean what we are willing to pay for a product or service.

 Process: set of operations to which a thing is submitted to elaborate or

transform it.

 Product: A product is an eligible, viable and repeatable option that the offer
makes available to the demand, to satisfy a need or meet a desire through
its use or consumption.

 Promotion: Advertising campaign that is made of a certain product or

service for a limited time through an attractive offer.

 Advertising: It is a form of communication that tries to increase the

consumption of a product or service, insert a new brand or product into the
consumer market, improve the image of a brand or reposition a product or
brand in the mind of a consumer.

 Services: er a set of activities that seek to offer the needs of a client.

 Software: software of a computer system, which includes all the necessary

logical components that make it possible to perform specific tasks.

 Application: It is a written document that is addressed to a public body or to

an authority to which something is requested or to which a claim is raised
with the statement of the reasons on which they are based.

 Technology: Technology is the science applied to solving specific

problems. It constitutes a set of scientifically ordered knowledge, which
allows to design and create goods or services that facilitate the adaptation
to the environment and the satisfaction of the essential needs and desires of
humanity.

 Sales: Sales are activities related to the sale or quantity of goods or

services sold in a given period of time.
 6. Write a ten lines text that summarizes the topic of the activity.

As read and researched I can make a brief summary of the activity

Currently there are ways to promote the products or services each company
manages them differently there are some that show little interest in supply and
demand instead there are others that handle the issue perfectly since they look at
the number of goods in which the producers are willing to offer and in which the
goods we are willing to acquire, the price of a good will be placed at a "breakeven
point" where demand is equal to supply. That breakeven point is the price at which
consumers are willing to buy the good. That is to manufacture the goods that my
market demands, that is why market research is very important because through it
we can identify the problems of our customers and thus give them a solution so
that they are satisfied with our product or service to offer.