Teacher: Grade Level:

Monique B. Busran 8

School: Learning Area:

English

Date: 03-13-2020
Section:
OBJECTIVES:
a. identify the propaganda techniques used in the given sample advertisements;
b. demonstrate the use of propaganda strategies through promoting local products of Lanao del
Norte;
c. recognize the importance of propaganda strategies through consumer response in promoting
local products of Lanao del Norte.

A. CONTENT The learner demonstrates understanding of: Southeast Asian literature

STANDARDS: as mirror to a shared heritage ; coping strategies in processing textual
information; strategies in examining features of a listening and viewing
material; structural analysis of words and propaganda techniques; and
grammatical signals for opinion- making, persuasion, and emphasis.
B. PERFORMANCE The learner transfers learning by composing and delivering a
STANDARDS: persuasive speech based on an informative essay featuring use of
properly acknowledged information sources, grammatical signals for
opinion-making , persuasion, and emphasis, and appropriate prosodic
features, stance, and behavior.
C. LEARNING Recognize propaganda techniques used in a given text
COMPETENCIES
D. LC CODE EN8RC-IIIa-12.1
E. CONTENT: Different Propaganda Strategies
F. LEARNING RESOURCES:

REFERENCES
1. Teacher’s guide pages
2. Learner’s material
pages
3. Textbook Pages K-12 Curriculum Guide p.
Learning module pp. 360- 361
4. Additional Materials for
Learning Resource (LR
portal)
5. Other Learning Pictures, Visual clips, Visual aids, cartolina strips, slide decks
Resources https://marketingwit.com/types-of-propaganda-techniques

PROCEDURES Teacher’s Activity Student’s Activity

A. Reviewing previous
lesson or presenting new
lesson
(Short recap regarding the previous
topic or discussion.)
Are you familiar with the TV show Yes Ma’am!
Survivor?
We will play a game similar to that. It
is called “We Survive”.

Just like in “Survivor”, you will have Students perform the activity
to undergo a series of challenges. (The as instructed.
mechanics will be shown on a slide.)
B. Establishing a Purpose This time, we are going to have an
for the Lesson activity. I will select some students to
come here one by one and read a
certain tagline from TV commercials.
Each student should imitate how these
taglines were like from the
commercials you have seen from the
television. The rest of the class will
guess what TV commercials were
meant by the taglines, okay?
“We find ways” Banco de
Oro (BDO)
Ang bibo panalo! Lactum 3
plus
Linamnam Ulam! Jollibee
Burger Steak
Para sa linis at Surf FabCon
bangong tumatagal!
Macho Ganado Mang Tomas
Tibay Araw-Araw Bear Brand
O’ Barr sa Sarap Fudgee Barr
Choose what is C2
naturally
refreshing!
May pasobra dahil Rebisco
special ka! Crackers
Byebye Palmolive
buhaghaggard! Naturals
Proteksyon Laban Ceelin Plus
sa Sakit
It’s Finger Lickin KFC
Good
They will likely mention
Better stain Ariel television, billboards, radio,
removal in one
wash!
Students’ answers may vary
Sumasabog ang Downy
bango! By using different techniques
such as music and other
emotional words.
Where do you encounter advertising? 
Yes Ma’am! It affects our
Which specific advertisements "stick personal interests since we
in your head? can choose the other product
instead of another product.
What makes these advertisements
memorable?

Do you think advertisements have an

 effect on your personal interests?

C. Presenting examples/ Now class, I will divide you again into

instances of the new lesson 5 groups. Each group will receive a
slogan, I want you to observe how Students perform the activity
these countries promote their places. as instructed.

(They might mention music,

catchy slogans, celebrity
appearance, the appeal of the
product itself, and so forth.)
D. Discussing new There are techniques on how you can
concepts and practicing convince other people to believe in
new skills #1 you. Those techniques are called
Propagandas.

Propaganda is related to advertising,

where it is about promoting a product.
It is also used to influence religious
beliefs of society.

The five (5) types of propaganda

strategies used in advertising are:

1. Bandwagon - it aims at persuading

people to do a certain thing because
many other people are doing it.

2.

Testimonial - This
propaganda technique uses words of
an expert or a famous person to
promote a particular idea.

3. Transfer – When a product is sold

by the name or picture of a famous
person or thing but no words from the
said
person
or
thing.
 4. Repetition - It is when the product
name is repeated many times during
an advertisement.

5. Emotional words - This is meant to

generate positive feelings in the minds
of the masses.

E. Discussing new Activity (5 minutes)

concepts and practicing After the discussion of the different
new skills #2 propaganda strategies, the students
will be divided into (5) groups. The
class will pick a piece of paper inside
the box. Each paper has the name of
the propaganda strategy. The word
that they pick will be the name of their
group. However, they will have the
draw lots for the historical
place/product that they will endorse.
They will also promote this product
using the commercial frame handout:

1. Historical/Product name
2. Special features of the product
3. Persuasive techniques (choose from
the propaganda techniques)
4. Price
5. Create a sense of urgency
Propagandas:
Students perform the activity
a. Kauswagan Longest Boardwalk as instructed.
b. Gait Bakery Yema Cake
c. La Libertad Lake Kapatagan
d. Spicy Palapa
e. Tinago Falls

The teacher assesses the presentation

using a constructed rubric.
F. Developing Mastery Direction: The teacher will present 2
(Leads to formative propagandas. The students will
assessment 3) identify the strategies used in each of
the propaganda. After that, they will
be given a checklist about the
commercial.

Directions: Put a check at the opposite Students perform the activity

G. Finding practical
applications of concepts
and skills in daily living
of the possible characteristics of the as instructed.
commercial below.
Analysis (10 minutes)
The students will answer the following
questions orally.

1. What did you observe in the presented

commercials? The presented commercials
exciting and interesting.
2. Do the commercials affect you in
different ways? Yes Ma’am! It influences our
3. beliefs about something or
someone.
4. Which among the three commercials
do you like the most? Why? (Answers may vary)

5. Did the commercials persuade/

encourage you to buy or patronize Yes Ma’am.
them product?

6. Which among the 5 characteristics of

Commercial No.1 encouraged you to (Answers may vary)
buy the product?

How about Commercial No.2?

(Answers may vary)

H. Making generalizations
about the lesson
1. What have you notice about the The situations that were
situations that were assigned to you? assigned to us were quite
challenging since we really
have to think of how we can
effectively persuade the
consumers to buy our
products.
2. In real life situations, have you ever
tried to persuade or convince someone
to believe in you? Share your own
Yes Ma’am!
experience about it.

3. How do you persuade or convince

1. Evaluate Learning
In order for someone to
someone to believe in you?
believe in us, we have to talk
in a credible way.
Direction: Read the following lines,
phrases or sentences from the scenes
in the Philippine TV Commercials.
Tell whether they fall under
bandwagon, testimonial, transfer,
repetition and emotional words. Write
your answer on the space before the
 number. Repetition
_____1. The ladies sing “Caronia…
Caronia…Caronia” Emotional Words
_____2. The father in the commercial
of PLDT NDD said to his son “Kung
saan ka masaya, suportahan taka” Testimonial
_____3. Manny Pacquiao says “Hindi
ako takot umaray, may Alaxan FR
naman, expert sa body pain, bilis
magpagaling.”
_____4. Anne Curtis sings Linamnam
Ulam in the endorsement of Jollibee.
_____5. Six women who are washing
their clothes using Ariel 7.50

2. Additional for
application or renovation
3. Assignment/ Agreement
List at least five (5) different
commercials that you have watched
and identify what propaganda
strategies were used.

4. REMARKS:
5. REFLECTION:

Rubric for the Propaganda presentation

1 2 3
Creativity and The commercial is creative The commercial is The commercial shows
Presentation and effectively written and somewhat creative and little creativity or
presented well. effective and/or the effectiveness and/or is
presentation is adequate. not well presented.

Need for product The commercial explains The commercial The commercial does
the need for the product. somewhat explains the not adequately explain
need for the product. the need for the
product
Visual Aid/Props The commercial makes The commercial is The commercial does
good use of visual aids and presented significantly not include any visual
props. outside the time frame. aids or props.
Enunciation/ Presenters’ Presenter’s Presenters’
Diction enunciation/diction is enunciation/diction is enunciation/ diction is
excellent. average. below average.
Within Time The commercial is The commercial is The commercial is
frame (1-2 presented within the time presents slightly outside presented significantly
minutes) frame. the time frame. outside the time frame
Checklists

Characteristic Strongly Disagree Agree Strongly

Disagree Agree

1.gives us enough
information about the
product

2.maximizes the time

3.teaches about the

human values

4. very entertaining

5.suitable to all ages

Characteristic Strongly Disagree Agree Strongly

Disagree Agree

1.gives us enough
information about the
product

2.maximizes the time

3.teaches about the

human values
4. very entertaining

5.suitable to all ages