A feeling that lasts

In-store activity

Pandora jewellery captures and eternalises a feeling, just like when capturing family
portraits. These favourite snapshots and memories stick in your mind and come alive
again with jewellery.
Help our consumers recreate a memory and give a feeling that lasts with the most
personal gift to show they’re joined by love.
Suggested time: 30 min
Suggested set-up: gather together at the store before opening, after closing, or while
setting up the store with the material for the new collection.
The team will need:

 The products of the new collection

 products from existing collections
 Hardcopies of the scenario (Attachment)
 Pens
Part 1
Getting ready
Who: The store manager, or the person in charge of training in the store
Activity:

 Set the product of the new collection, and extra products from previous
ones.
 Print a copy of the scenario for each participant.

Part 2
I got a feeling…

Who: All the participants.

Activity:

 Each participant is given 5 minutes to create their own scenario writing

down their own input in the blanks.

Part 3
A feeling that last

Who: All the participants. In pairs.

Activity:

 The one who writes down the scenario will play as the consumer. The
other one will play as the sales associate.
 After reading the scenario, the sales associate should present the products
that they believe will fulfil the consumer’s needs and desires. (10 min
approx.)
 After the presentation is made, the pair should exchange roles.
 To end the activity, each participant should tell their partner what went
well, and what to focus on more next time.
Appendix
Scenario

It is [NUMBER] days until Mother’s Day. A [ADJECTIVE] [GENDER] enters

the store looking for a gift for his/her [WHO ARE THEY SHOPPING FOR
TODAY].
After asking probing questions, you could determine that:

 She [ONWNS/DOESN’T OWN] Pandora Jewellery

 The gifter thinks that she prefers [METAL] and [STYLE]
 The gifter knows [VERY WELL/FEW THINGS ABOUT] her style. You think
that the most relevant are that she:
o ___________________________________________________________________
o ___________________________________________________________________
o ___________________________________________________________________
 The gifter wants to give her something
[SAFE/UNEXPECTED/BOLD/MEANINGFUL]

What would you suggest?

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Could you identify a gifter type? How did that influenced the products
you presented?
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