Successful marketing is about targeting the right person, at the right time, and

with the right message. Some trigger events through marketer’s perspective are
as follows :

 Newlyweds

 New Teen Driver

 Expecting A Baby

Newly independent

These are young adults graduating from college and setting up an independent
household. Like newlyweds another life stage trigger, newly independent adults
need everything. A new homeowner will appreciate an offer from a local
hardware store . Also Newlywed data compiled from sources such as bridal
registries, wedding invitation purchasers, and other public record sources.
Consumers, who never paid attention to marketing efforts for certain products
before, may now be focused on one’s related to their life change.

New teen driver

Parents have many needs and questions when a teenager reaches driving age.
“The first thing they want to know about is what they can do to lower the cost of
insurance, for instance, “So they're open to educational messaging to learn about
safe driving courses and services that can improve their teen's academic grades,
since that can play a factor in reducing auto insurance premiums.” Some teens
and their parents will also be in the market for a new or used automobile and
automotive accessories, plus preventative maintenance services, automotive
products, and education. Consumers, who never paid attention to marketing
efforts for certain products before, may now be focused on one’s related to their
life change.

Baby's arrival

Data on expectant parents compiled from baby registries, maternity wear

purchases, and birth announcements. Parents are typically the prime target for
outfitting nurseries, wardrobe purchases, food, diapers, furniture, and many other
items. Consumers, who never paid attention to marketing efforts for certain
products before, may now be focused on one’s related to their life change.

X___________X