KITA KITA

Just like most movie posters, the film title was emphasized through text enlargement of the
words 'Kita Kita.' Similarly, two other translations are incorporated but have lesser weights
compared to the aforementioned. In terms of emphasis, the Japanese text (certain shots were
actually filmed in Japan) was succeeded by the English translation. Below was the premiere
night date which includes the day, time, and venue. Although written in bold letters and
underlined, the text below are smaller because the title carries the most relevance.
The font face of the text is appropriate for the whole poster because it gives off a funny and
playful vibe that goes along with the subjects and color scheme. If this were a horror movie,
changing the font face would really make a huge difference. Gladly, they put an appropriate
style.
The elements exhibit the effective use of proximity. The titles and text are in one place while the
two subjects (persons) are close to each other and not on the opposite edges. This gives emphasis
to the title itself (Kita Kita) where two people are seeing each other eye to eye, making it evident
to the viewers.
The text is left aligned (anchored to the left side) while the subjects are on the right side. This
form of organization draws first attention either to the couple or to the text. Also, in order to fill
out remaining spaces, noodle pasta graphics heading up were added which also draws the eyes
upwards. Origami papers are cleverly drawn as a design related to the movie along with these.
Good repetition but with varying sizes and colors also makes the addition of origami more
balanced.
When it comes to contrast, the cool and warm tones in the poster complemented each other.
Touches of orange and pink above and blue and violet below create a nice pastel background that
suggests a light drama. Since the background is light, naturally, the dark text also complemented
with it.