COMPANY PROFILE

“One For Everyone”

Website
https://www.oyorooms.com
Founded: 2013 in Gurugram, India
Category: Hotel Industry
Primary office: Gurugram, India
Core technical team: Gurugram
Status: Private
Employees: 9,195
Amount raised: $3.2b USD, 15
rounds of funding
OVERVIEW
Oyo Rooms (stylized as OYO), otherwise called Oyo
Homes and Hotels, is an Indian hotel network. It is the
world's third biggest and quickest developing hospitality
chain of rented and diversified lodgings, homes and living
spaces. Established in 2013 by Ritesh Agarwal, OYO at
first comprised predominantly of budget hotels.
Oyo, a quickly growing Indian hospitality organization,
has entered the U.S. market by opening up an office in
Dallas and is testing few properties in Austin and Dallas.
Oyo has guaranteed critical gains in its nation of origin of
India and different markets, including China, Malaysia,
Nepal, and, as of the year, Indonesia.

PERFORMANCE METRICS
• Valuation: $10B USD
• Revenue: $951M USD in 2019
• Customer base of 180M guests from 120+
nationalities
• Hotel Partners in 80 Countries, with 458,000
properties
• 50,000 Vacation homes
• 18,000+ asset partners
ACHIEVEMENTS – 2020
• Increased revenues by 3X on a year on year basis
• Rated Most valuable brands in India by brandZ
• 750,000 guests chose OYO every night in Dec 2019.
• Among 3 top hotel booking apps globally
• Recognized as Leading employer brands by
LinkedIn
• Awarded “2018 Startup of the Year”
• Expanding into Oyo Workspaces by acquiring
Innov8
SELLS
1. Oyo Rooms
2. Oyo Townhouse
3. Oyo Homes
4. Oyo Capital O
5. Oyo Studio Stays

1
 6. Oyo Flagship
7. Oyo Collection O
8. Oyo B Direct
9. Oyo SilverKey
10. Weddingz.in
11. Oyo Wizard
Customer Value Proposition
Design Principles Resources Capabilities
Market - Hotel Industry - Customers: - Sales and account
- Competition with Travelers for management
Treebo Hotels, Adventure, - Customer
FabHotels, Leisure, experience
YourOwnRoom, Family and management
VistaRooms, Keys Business - Customer
Hotels, NestAway, - Hoteliers relationship
NoBroker, - Partners with management
SquarePlums, Airbnb WhatsApp,
- App & Web based Paytm, Ola,
services Google Maps
- Customers needing and Netflix
accommodation
Offering Offering design - Well- - New services of
- Wide scope of designed app offering office
operation in the hotel - Personalized spaces through
industry room features acquisition
Earnings logic - Holiday - Acquired 7
- Commissions packages & companies
- Room Reservation Fee discounts Danamica,
- Membership fees Qianyu Islands,
- Advertising Innov8
- Sponsors and Coworking,
Partnerships Leisure Group,
- Consulting Services Novascotia
Boutique Homes,
Weddingz,
AblePlus
Solutions Pvt.
Ltd.
Operations - Tie ups with Hotels - Presence in - Standardization of
and Partners 80 countries services
- Upgradation of Hotels - Invoicing on
Monthly basis
Management - A small Top - Expansion & - Growing rapidly
Management Team of Acquisitions through
just 18 members in process partnership with
- Overall functioning of Weddingz.in
the company, - Partners with
Technical Team, HR, Hotels, clubs,
Financing, Marketing corporations,
and Customer Service banquet halls

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 - Event
organizations
- WhatsApp,
Paytm, Ola,
Google Maps and
Netflix to offer
better services to
customers
INNOVATION TYPE
Routine: Oyo Rooms on the other hand builds on the existing business model. Technology is
the core for growth of Oyo. They are the first in hospitality industry to invest in innovation and
advanced technology to offer amazing customer service across all locations and drive a
sustainable business for asset owners. The idea was simple to tie up with budget hotels and set
up Standard Operating Procedures and giving a level of service, across all locations. The app
not only gave a boost to sick hotels, which lacked business, but also gave a facelift to their
standards and got them up and running. Thus, it was innovative at the same time helped the
existing business houses.
COMPETENCIES
• Extensive partnerships
• Loyal repeat customers
• Employees with required knowledge
CHANNELS
1. App and Website based services
2. Blogs
3. Social Media networks
4. Neighborhood hotels
5. Student organizations
RESOURCES
Assets
• Hi Tech app architecture
• Loyal repeat customers
• Employees with technical knowledge
Processes
• Identification of customers in variety of verticals, namely adventure travelers, family
travelers, leisure travelers and business travelers
• Identification of hotels
• Upgradation and standardization of the Hotel
Priorities
• 24 hours customer service
• Customer satisfaction
ASSERTIONS THAT BEST DESCRIBE WHAT THE COMPANY DID TO SCALE
EARLY, RAPIDLY AND SECURELY
1. Use scientific and technological advances to develop innovative products and services.
- Use of technology, App & Web Based services
- Partnership with WhatsApp, Paytm, Ola, Google Maps and Netflix to increase
customer satisfaction

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2. Standardize processes
- A set of process is clearly outlined and listed for being a partner with Oyo Rooms, so
as to make it a seamless experience
3. Sell high quality products at lower prices compared to competitors
- Competing with Treebo Hotels, Fab Hotels, Your Own Room, Vista Rooms, Keys
Hotels, Nest Away, No Broker, Square Plums, Airbnb
- 3rd best App in Hotel Industry across the globe
4. Enter a new market by partnering with or purchasing local companies (New acquisition)
- Acquisitions of Weddingz and Innov8 Coworking
5. Dedicate teams with strong mix of marketing and technical skills
- Hiring talented employees
6. Attain positions in interorganizational networks which give access to privileged
information
- Acquisition of Weddingz and Innov8 Coworking
REFERENCES
2020. [online] Available at: <https://www.crunchbase.com/organization/oyo-rooms>
[Accessed 24 April 2020].
2020. [online] Available at: <https://www.crunchbase.com/organization/oyo-rooms>
[Accessed 24 April 2020].
Bstrategyhub.com. 2020. [online] Available at: <https://bstrategyhub.com/oyo-business-
model-how-does-oyo-make-money/> [Accessed 24 April 2020].
Digital.hbs.edu. 2020. OYO – Standardising Budget Hotels Across India – Digital Innovation
And Transformation. [online] Available at: <https://digital.hbs.edu/platform-
digit/submission/oyo-standardising-budget-hotels-across-india/> [Accessed 24 April
2020].
Gupta, A., 2020. Annual Report Card FY 2019 - Official OYO Blog. [online] Official OYO
Blog. Available at: <https://www.oyorooms.com/officialoyoblog/2020/02/17/annual-
report-card-fy-2019> [Accessed 24 April 2020].
Techcrunch.com. 2020. Techcrunch Is Now A Part Of Verizon Media. [online] Available at:
<https://techcrunch.com/2019/07/19/indias-oyo-valued-at-10b-after-founder-purchases-
2b-in-shares/> [Accessed 24 April 2020].
The Economic Times. 2020. Oyo Reports $335 Million Loss On Revenue Of $951 Million.
[online] Available at: <https://economictimes.indiatimes.com/small-
biz/startups/newsbuzz/oyo-net-loss-widens-to-335-million-in-
fy19/articleshow/74171214.cms> [Accessed 24 April 2020].
CONTRIBUTORS
• Kondavalasa Sai Abhishek Patnaik