Please upload your assignments which will be marked as your mid term exam here.

The details
of the assignments:

1. The subject of your study will be ONLINE BRANDING STRATEGIES OF "..... THE
BRAND YOU CHOOSED..."

-PLEASE NOTE THAT YOU NEED TO WRITE THE LITERATURE REVIEW AS

CONTAINING SOME GENERAL MAIN INFO ABOUT BRAND RELATED TOPICS BUT
MORE FOCUSING ONLINE ACTIVITIES

. -IN THE CASE STUDY PART YOU WILL EXPLAIN SHORTLY WHO YOUR BRAND IS
THEN ONLINE STRATEGIES. THERE FOR EXAMPLE YOU CAN EXPLAIN HOW THE
BRAND IS IMPROVING ITS BRAND EQUITY DIMENSIONS ( WHICH I ALWAYS
EXPLAIN YOU IN THE COURSES).

BUT HERE YOU NEED TO EXPLAIN ONLINE CHANNEL ACTIVITIES TO IMPROVE

BRAND EQUITY.

1. All the researchs will be marked individually.

2. The format of the study will be according to the "Thesis/Project manual of the institute" which
you can find in the web page dated as September 2019.

3. The table of contents of each study should contain below but not limited; -

The main dimensions of branding physically vs online. –

The literature review of online/digital branding. –

About the brand you choosed.

-The main online tools that your brand is using.

-The case study and content analysis of the brand in internet (Here please add screenshots,
pictures, explanations and comments about your brands' online behavior in the past and currently
with the sources you took them from).

- To be able to have a realistic study, I recommend you to follow the brand in every single social
media platform and internet to analyze.

- Online doesn't mean only social media, you need to check all the digital footprints as much as
possible.

-Social media doesn't mean only Instagram- pls check all other channels online..web sites, public
relations, advertising, sponsorships and more ...
-Minimum page number can be 12- Maximum-24 pages (Excluding the cover pages).

-Please be careful about referencing and note that you will refer to the sources you used and
prepare a references list at the end.

- The assignments will be uploaded to turnitin plagiarism program individually and the max.
similarity ratio is 30 %. . If your similarity ratio is more than 50%, you will have "30"

-The deadline will be 26/4….. the last day of the exam week -most probably 19.04.

The assignments must be uploaded here - any file via e-mail etc can not be accepted as it is an
official channel for your mid terms.

Good Luck in all your exams.. Stay home and stay safe- stay studying your assignments..

Dr. Burçin KAPLAN TURNITIN DETAILS class code: 24546233 Key: ISM526