Mid Term Assignment SPRING 2020

Student’s Name__Muhammad Sameer___________________

Registration Number _1711146________________

Program: BBA Class: 6B

Submission
Course Name: Operations Management Deadline: 24/04/2020
Instructor’s Name: Pooja Pohwani Total Marks: 15

Course Code: BA3607 Sharing Date: 17/04/2020

IMPORTANT instructions:
 Read all the questions carefully and then solve in this file.
 Marks of each question are mentioned at the end of each question.
 Solved Assignment must be mailed to the respective faculty by the due date and in Word Format
Document. (No scanned or Picture Format File will be acceptable).
 Non-submissions of the assignments will be considered as absent for the Midterm and will be
marked “0” on ZABDESK Recap Sheet.
 While checking of the Assignment, SZABIST Plagiarism policy is to be followed.
 Group assignments are not allowed.
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Each Question Carries 05 Marks and Page Limit for Each Question is 10 Lines

The Bombay Bakery is renowned as one of the best bakers in Pakistan. Their most famous cakes
are Coffee Cake and Macaroon Cake. The bakery is over a 100 years old, and is a family run
business currently in its 4th generation.

But chocolate, coffee, cream and macaroon - those rich, creamy and classic treats are now things
of the past. The concept of celebration cakes have evolved significantly over the years with expert
bakers pushing their creative boundaries like never before. Gravity-defying cakes, fondant cakes
with edible graphic prints, multi-tiered cakes with laces and ruffles, 3D theme-based cakes - these
have successfully replaced the simple-looking classics of the pastry world with their extravagance.
So now, when it comes to celebrating a special occasion with loved ones, the good old chocolate
truffle cake just fails to make the cut. The demand is for gourmet cakes that look stellar, are
customized as per your preference, and made with interesting flavor combinations.

Due to these variations in the customers’ requirement, Bombay Bakery wants to make some
modifications in its operations. Therefore, they have approached a consultancy company to take
some suggestions related to these alterations. Assume you are manager of that consultancy
company and you are required to suggest the following changes to Bombay Bakery.

1. Will you advise Bombay Bakery to switch from traditional to modern styled cakes? Give
reasons.
2. Assume you are signifying them to move to modern styled cakes; suggest the type of process
design that Bombay Bakery should opt for? Give reasons to support your answer.

3. What changes (if any) would you suggest to Bombay Bakery regarding the location of its
store? Give reasons to support your answer.

Q1Ans: Yes I agree with this that Bombay Bakery should switch to modern style from traditional
there are 4 major reasons for this. First competition second same taste third many options and
offering in market and fourth customize cakes with many flavors. There is so much competition in
ongoing market customer is following new trends every day. Bombay Bakery have competitors
like black and brown My New Bakery and New York bakery. Customers are bored of eating same
old taste from years they want something new and with more good taste. Customers want many
options and more offerings they want new flavors and attractive food. Bombay Bakery does not
make customize cakes like others do. They should start making new and customize cakes
according to the choice of customer. Cakes according to birthdays, parties and other events should
be made according to the buyer. This will attract them more.
Q2Ans: I will suggest them to go with Mass customization cause when they will move to this they
will have both high volume high verity. They will be capable to make things according to
customers need and want. Plus they will also have more offering to offer which will allow them to
make place in this competitive market. As they have set time for customers to buy cake cause of
that they make limited numbers of goods when they will move to mass customization they will
have high volume so that they will be able to server more customers and will have more profits.
They already have customer trust that they have the good quality products so when they will offer
more surely customer will buy without even hesitating. Customers will come and order their
customize cakes and products cause Bombay Bakery have customer’s trust. This will help them to
have more market share and more sold profits.
Q3Ans: Yes I will suggest them to change their location or at least open new stores in different
places at once. First reason is the jam pack traffic of Saddar chandni market second your many
customers live away from this location. Third the footfall of this saddar market is decreasing plus
the buyer who have the purchasing power is also going to AutoBhan. So Bombay Bakery should
open store at least on AutoBhan cause this market is the hub now and plus also a center for people.
This will make them set in the running market where they can also make new and loyal customers
as if they also move to mass customization the they will also have more verity. On autobhan it is
convenient for them to carry their cargo and in transporting their row materiel. By this they will
have more market share and more strong customer bass . Autobhan will have potential to generate
good profits.