ADVERTISING 2nd PART

PAIRWORK ACTIVITY: YOUR ADVERTISEMENT/COMMERCIAL

 Your partner and you should choose a commercial or advertisement (TV, Internet, written press)
considering your common preferences and what you want to transmit to the others.
 Once you have taken your pick, you will work on it following the guidelines you can read below, and
later you will present it to the classmates of the other groups.
 While presenting the ad to the class, both members should share the tasks and get equally involved in
the oral presentation. Remember you are a team! Be ready for your classmates’ questions.
 Duration of the presentation: 10 minutes in all.
 Each student will keep a record sheet (second page), where they will write down both the information of
the other classmates’ adverts and a detailed personal opinion about them. Finally, you should decide
what the best advertisement is the best of all. The record sheets will be handed to the teacher afterwards.

GUIDELINES

1. CHOOSE YOUR AD IN ONE OF THESE AREAS:

 Communication  Music and entertainment
 Public Service  Clothing and footwear
 Vehicles/Transport  Cosmetics/Hygiene
2. PRESENTATION:
Brief explanation of the advert: name of the product, brand and logo, what it is used for, why you
chose this specific ad…

3. DESCRIPTION OF THE ADVERT:

a) Characters: Story, action or plot of the ad, relationship, reactions (face expressions, body
language, voices, clothes style), mood……

b) Setting and background: where the ad takes place (outdoor, indoors, specific place). General
atmosphere of the action.

c) Tone and language: thought-provoking, humorous, funny, romantic, boring, crazy, shallow,
serious, sad, ironical, mysterious…… ad?. A classical or original ad?
What language is used? Is it informative, persuasive, emotional?. Which techniques are
used: neologisms, hyperboles, humour, alliteration, sexual insinuation, comparisons?
How important is music?. Is there a jingle?

d) Design: What are the basic components of the ad? How important are colours and
visual effects? What are the most used colours? How does the text contribute to the ad?
What is the relationship between the colour/visual effects and the text?
How is lighting used? The shots (medium shot, long shot, close-up)?

4. THE MESSAGE:
a) Aim: Persuading/ convincing of what?. It advertises or promotes ……
b) Target Audience: age/gender/social class/educational background/working area
c) The slogan: What is it? Does it work? Does it transmit a message?

5) CONCLUSION: Open, free comment

 RECORD SHEET : FACTS AND OPINIONS ON OTHER CLASSMATES’ ADS

YOUR NAME:______________________________________________________________________________

PAIR PRODUCT/ TARGET

DATE
BRAND
SLOGAN CHARACTERS AIM
NAMES AUDIENCE
1.

2.

3.

4.

5.

6.

Give points Would you buy this In my opinion, the Because ……

from product? ad is convincing, shocking, What I liked What I disliked
5 (+) to Or shallow, most most
No product is advertised? thought-provoking, (give your own reasons)
1 (-)
effective, boring, ……….
1.

2.

3.

4.

5.

6.

In my view, the best advertisement in the class was ________________________________