Professional Documents
Culture Documents
2. Expert Judgment
3. Market research
- is an organized effort to gather information about target markets or
customers. It is a very important component of business strategy. The
term is commonly interchanged with marketing research; however,
expert practitioners may wish to draw a distinction, in
that marketing research is concerned specifically about marketing
processes, while market research is concerned specifically with
markets.
- Market research is one of the main factors used in maintaining
competitiveness over competitors. Market research provides important
information which helps to identify and analyze the needs of the
market, the market size and the competition. Market-research
techniques encompass both qualitative techniques such as focus
groups, in-depth interviews, and ethnography, as well
as quantitative techniques such as customer surveys, and analysis of
secondary data.
ID RISK CATEGORY OWNER PROBABILITY IMPACT MITIGATION
1 Lack of Project Ace 3 4 Invite
buy-in by Management Ramirez representatives
end-users from end-user
group to
attend
requirement
workshops
2 Poor Project Ace 3 3 Work with the
attendance Management Ramirez Comms
of Department to
seminars emphasize the
training
3 Insufficient Resources Ace 2 4 Prepare a
funds for Ramirez business case
the next with the
project sponsor to be
presented at
the finance
committee so
that fundsare
secured for the
next project
SUBMITTED BY:
BSCE 5-2