Name:____________

Date:____________
Class Period:____________
Lesson Topic: ______________

Bubble 1: Introduction

Educational Hook​: In the box below, write some thoughts on the image.

Standards Covered:

8.1P: ________________________________________________________________________________
_____________________________________________________________________________________

8.2P: ________________________________________________________________________________
_____________________________________________________________________________________

How Ads Sell​:

Why make an ad at all? Goals of advertising?

Timeline​:
Important People Significant Events

Bubble 2: Common Techniques

Term and Definition Advertisement How the example

demonstrates the technique
Knowledge Check: ​In the box below, write down some examples of ads that utilized some of these
techniques. OR write down some other advertising techniques we didn’t cover. Prepare to discuss.
Bubble 3: Types of Ads

Compare and Contrast

Digital Advertising Similarities Traditional Advertising

Knowledge Check: Which do you think is more effective? Why? Prepare to Discuss
Bubble 4: Consumer Health Issues

In the following chart, describe the issues we discussed in your own words. What do you think
about the issue? Is it significant? How do you think we should approach these issues?

Issue Brief Description What I Think

Lecture Activity

Directions: In groups of 3 or 4, come up with an imaginary product- get creative! Utilize one of the
techniques to create a poster. Indicate what form of advertising you are using. We will present these
to the class as an advertising pitch.

My Notes: