WRAP n’ ROLL

Pamantasan ng Lungsod ng Valenzuela

Senior High School Department

BUSINESS PLAN

Submitted by:

ABM 12-2

Submitted to:

Ms. Ma. Anne C. Fernandez

 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

I. Executive Summary

A. Introduction

Lumpia is the best finger food in every occasion. It is a savoury snack made of
thin crepe pastry skin called "lumpia wrapper" enveloping a mixture of savoury fillings,
consists of chopped vegetables (carrots, cabbages, green beans, bamboo shoots and leeks)
or sometimes also minced meat (chicken, shrimp, pork or beef). It is often served as an
appetizer or snack, and might be served deep fried or fresh (unfried). Lumpia is a classic
dish which is a common sight on most tables in Filipino homes and households, from
everyday meals to the grandest parties. Whether it is filled with humble vegetables or
juiciest meat or even fruits, these simple rolls wrapped with lumpia wrapper are enjoyed
and loved in whatever occasion.

When talking about lumpia, the potential for fillings are endless however, the fact
cannot be ignored that only one particular filling is available to those who sell it in the
market. Seeing how Filipinos are easily swayed with lumpia recipes, it gets us to wonder
how buyers would love something unique serve especially for them. Something that
would give them variety of choices for lumpia fillings. With that being said, the idea of
Wrap ‘n’ Roll business was given birth.

Wrap ‘n’ Roll is a business which will make customers appreciate the Lumpia
Wrapper more as it will be given emphasis in the business. Filipino lumpia wrapper is
characteristically thinner than other spring roll variants. It is traditionally made with egg,
flour, and water with a bit of salt mixed into wet dough. The concept of lumpia wrapper
was originated from China and discovered by other nationalities. Lumpia wrapper has
maintained its popularity over the centuries and owes their longevity to a combination of
being cheap and ability to compliment with various fillings inspired by local ingredients.

The proponents of Wrap N' Roll decided to come up with the idea of catering
different fillings in the lumpia wrapper. In addition, the business proponents will consider
the factors such as food presentation, good customer service, aesthetic order of interior
design and proper food handling to achieve customer's loyalty and satisfaction.

Throughout the years, many businesses grew in the food industry. There are new
trends in customer satisfaction and food preferences which challenges the food industry
to conceptualize another twist to keep ahead on the competition. Wrap ‘n’ Roll is no
different. With its uniqueness, it is expected to hit the market with a bang as it target the
 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

customers satisfaction while challenging the lumpia industry by conceptualizing a twist

on the classic pinoy favorite snack instead of sticking on the usual.

Name of the Business

Business Logo

The Hand and the Rock n’ Roll Sign

The hand symbolizes strength, power,
generosity, hospitability and stability
while the rock n’ roll sign symbolizes
protection as it overcomes any
obstacles and bad luck in business.

The Colors Yellow, Orange and

Brown
The colors yellow, orange and brown
brings warmth that stimulates appetite.
These colors will bring energy to the
business, thus attracts the customers
that means hunger.

The Shape Circle

The shape circle represents the unity of our business. The brown, orange and yellow
bands in our logo can also represent circular movements, like rolling the wrapper.

The Lumpia
The lumpia itself represents the food our business offers to the market.

B. Products

Choco Mallow Wrap

Description:

Choco and mallows wrapped in a wrapper.

Ingredients:
 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

 Lumpia Wrapper
 Chocolate slices
 Marshmallows
 Cooking Oil

Procedure:

1. Prepare the ingredients and equipments.

2. Separate each pile of wrapper.
3. Place marshmallows and slices of chocolate in the wrapper and then roll the wrapper
tightly.
4. Seal the ends of the wrapper by slightly wetting it with water.
5. Deep fry it in a frying pan filled with cooking oil. Wait until it turned into golden
brown.
6. Prepare some tissues and place the cooked Choco Mallow Wrap to absorb the excess
oil.
7. Put it on a plate and serve it.

Wrapped Rolls

Description:

A deep fried wrapper which can be dip in different flavours of sauce.

Ingredients:

 Lumpia Wrappers
 Cooking Oil
 Chocolate Syrup
 Condensed Milk

Procedure:

1. Prepare the ingredients and equipments.

2. Pre-heat the pot.
3. Add cooking oil to the pot.
4. When boiled, deep fry the wrapper one by one.
5. Wait until it turned into golden brown.
6. Take it off and place it on tissue to absorb the excess oil.
7. Prepare the sauces in different bowls and you can dip it in what flavour you like.

Cheese in a Wrap
 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

Description:

Cheese fried inside a roll wrapper.

Ingredients:

 Cheese
 Lumpia Wrapper
 Cooking Oil
 Cheese powder
 Barbeque powder
 Sweet and sour powder

Procedure:

1. Prepare the ingredients and equipments.

2. Pre-heat the pot.
3. Slice the cheese in lengthwise.
4. Put the sliced cheese in the wrapper then roll it.
5. Pre-heat the pot.
6. Add the oil to the pot.
7. When boiled, deep the cheese in the wrapper one by one.
8. Wait until it turned into golden brown.
9. Take it off and place it on tissue to absorb the excess oil.
10. Prepare the powder that will serve as a flavour to the fried cheese in a wrapper and
choose what flavour you prefer to put.
11. Put it in a plate and serve it.

Gulaman

Description:

Fresh and cold gulaman.

Ingredients:

 Gulaman
 Water
 Ice
 Arnival Syrup
 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

Procedure:

1. Slice the gelatin into cubes and set aside.

2. For the syrup, combine water and sugar in a saucepan.
3. Over medium heat, let it simmer and stir occasionally until sugar is dissolved (when
mixture is clear and no longer cloudy).
4. In a container, mix up the syrup, desired amount of water and the sliced gelatin.
5. Pour it in a glass and serve.

C. Financial Consideration

This business is searching for a short term finance to endow the purchase of high quality
ingredients and materials that will be needed for the product. This will cover the overall start-
up expenses and all unexpected shortages that business would encounter. The business is
expecting to make profit between 1 to 2 days of operations. The business will begin its
production on the first week of March 2019.

I.1 Vision

Aspiring to give customers a satisfying experience of an innovated and unique flavor of

cravings to all ages.

I.2 Mission

To be the people's choice over other any businesses and to serve people with fairness and
values and to provide the best quality of service and a unique taste of delicious food for all.

I.3 Objectives

 To have excellent customer service to help the business increase its customer retention to
get and stay profitable and be ahead to the competition.
 To dominate the entire firms offering the same business products during Entrepreneur
Week

II. Management and Organization

 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department
 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

III. Products and Service Offerings

 WRAP n’ ROLL
Pamantasan ng Lungsod ng Valenzuela
Senior High School Department

IV. Marketing Plan

 Marketing Strategies and Target Customers

WRAP n’ Roll will market its product to their target markets which are the senior
high school students and staffs including teachers from Pamantasan ng Lungsod ng
Valenzuela through the following:

a) Logo.
A logo will catch the attention of the consumers. It is composed of the business’
tagline and business’ name.

b) Tagline.
A tagline will also be used to leave a mark on consumer’s mind about the
product.

c) Music.
Rock music will play during the execution of Entrepreneur Week to attract
customers. They will be satisfied while enjoying the ambiance because of the music.

d) Marketing Paraphernalia
In order to promote the business, banners will be posted around our booth and
flyers will be distributed all over the university so every consumer will be informed
about the business.

e) Giving of Freebies.

Every purchase of 5 products from WRAP n’ Roll, a consumer can take 1 free
printed sticker with different bands.

f) Buy five get one free

The “buy five, get one free” will be used to induce the target customers towards
our product. This strategy expects to increase the level of purchase satisfaction and
repurchase intention of the customers.

The business focuses on satisfying consumers and at the same time, making high profit
through innovated food ideas.