COLLEGE CANTEEN

DECREASING SALES; ANALYSIS

DILEMMAS.

*NAME OF MEMBERS*
1. Enrollment no. 20BSP1998
Name: - Sachin Kumar
Section: - C
2. Enrollment no.
Name: - Siddhant Goyal
Section: - C
3. Enrolment no.
Name: - Krunal Bagiyani
Section: - C
4. Enrolment no. 20BSP509
Name- Baisali Das

SUMMARY OF CASE STUDY.

One fine day, Raghu, the owner- manager of the college canteen
who sells variety of fastfood items and beverages, he was thinking
seriously about the canteen business that the business is not
performing well over the last few months and he wanted to
identify the reason for the same.One of his friend who is also
supplier named Ramesh noticed the decreasing sales of Raghu's
college canteen and suggested him to undertake a survey by filling
the feedback form by the students which would help him
understand their needs and serve them better. In the exhibit (1)
he has divided the responses by students into male and female
and assigns numeral 1 for male and numeral 2 for female. In
exhibit 2(a), he displayed the rankings given to beverages by
students where 1 is most preferred and 4 is least preferred. In
exhibit 2 (b), he displayed the frequency and percentage of each
beverage according to the rankings given by students. Raghu
analysed the data and in exhibit (3) he gave a detailed report
about the gender wise distribution of the beverages and this got
him to the conclusion of students preferring cold beverages. He
also had a survey for the Quality of his service, so the exhibit 4 (a)
give information about the response of various students regarding
the sameand 4(b) give information about the student's
preferences of the quality of service.

1. Age and gender

2. Impressions on the service offered by canteen
employees.
3. Preference for beverages
4. THE SERVICE QUALITY THEY SERVE
BRIEF OF SCALE OF MESURES

1. Qualitative data: The data describes something in words, not

numbers. Often, such data capture feelings, emotions, or subjective

perceptions of something.

 Nominal scale:

       In this scale, categories are nominated names

(hence “nominal”). There is no inherent order between categories. Put
simply, one cannot say that a particular category is superior/ better than
another.

Gender (Male/ Female):- One cannot say that Males are better than
Females, or vice-versa...

 Ordinal scale:
      The various categories can be logically arranged in a
meaningful order. However, the difference between the categories is not
“meaningful”.

Ranks (Good/ better/ best), (No pain/ Mild pain/ Moderate pain/ Severe
pain): Here, too, a meaningful arrangement is possible, but the
difference between the categories is subjective and not uniform.
“Best” is not necessarily thrice as good as “Good”; or twice as good
as “Better”.

Like scale (Strongly Disagree/ Disagree/ Neutral/ Agree/ Strongly

Agree): The ordering is flexible- the order can easily be reversed
without affecting the interpretation- (Strongly Agree/ Agree/ Neutral/
Disagree/ Strongly Disagree). Again, the difference between
categories is not uniform.

2. Quantitative data: The data describe something in numbers. Often,

such data includes measurements of something.

 Interval scale:

The values (not categories) can be ordered and have a

meaningful difference, but doubling is not meaningful. This is
because of the absence of an “absolute zero”.

 Ratio scale:
 The values can be ordered, have a meaningful difference,
and doubling is also meaningful. There is an “absolute zero”.

IDENTIFY THE VARIBLES AND MESURES SCALE

Variables are measurement using an instrument. The scale of

the variable measured drastically affects the type of
analytical techniques that can be used on the data, and what
conclusions can be drawn from the data. There are four
scales of measurement, nominal, ordinal, interval, and ratio.
The least amount of information is contained in nominal
scale data, while the most amount of information can be
obtained from ratio scale data.

1. In Exhibit I Raghu the canteen manager take survey

of student on the basis of gender as male or female and
measures it in nominal data. After the survey of 60
students it get the result of there are 38 male and 22
female involved in survey.
2. In Exhibit II ’a’ Raghu collect the data by preference
wise for the beverage to find out the actual interests of
the students. Here Raghu used ordinal scale to
measures. And by the analysis of data it is not possible
to say that the 1st rank ‘x’ times better than the 2nd or 3rd
purely on the basis of the ranks.
In Exhibit II ‘b’ Raghu just simplifies the data in ratio
scale by which it is easy to understand and also
meaningful and it can arranged in order in Ascending
or descending order
3. In Exhibit III Raghu tabulated the data of Exhibit I
and Exhibit II ‘a’ and ‘b’ under which it shows data in
numerical terms which gender like which beverage
most, by which it help to calculate the profit part that
from which part he gain more and more profit.
4. In Exhibit IV Raghu want to see the service quality of
his staff which he believed that it would improve the
quality of service. It came under the ordinal scale which
describes something in words, not numbers.