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  • Linear Communicatio N Model Transactional Communicatio N Model Interational/ Interactive Communicatio N Model

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    Christian Elim Soligan
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    The document compares and contrasts three communication models: 1) The linear communication model involves one-way communication from sender to receiver with no feedback. It is used for mass communication like television and radio. 2) The transactional communication model involves the exchange of messages between sender and receiver with feedback. It is used for interpersonal communication. 3) The interactive communication model allows sender and receiver to alternate roles simultaneously and generate meaning through sending and receiving feedback within a context. It is used for new forms of communication like the internet.

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    The document compares and contrasts three communication models: 1) The linear communication model involves one-way communication from sender to receiver with no feedback. It is used for mass communication like television and radio. 2) The transactional communication model involves the exchange of messages between sender and receiver with feedback. It is used for interpersonal communication. 3) The interactive communication model allows sender and receiver to alternate roles simultaneously and generate meaning through sending and receiving feedback within a context. It is used for new forms of communication like the internet.

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    43 views3 pages

    Linear Communicatio N Model Transactional Communicatio N Model Interational/ Interactive Communicatio N Model

    Uploaded by

    Christian Elim Soligan
    The document compares and contrasts three communication models: 1) The linear communication model involves one-way communication from sender to receiver with no feedback. It is used for mass communication like television and radio. 2) The transactional communication model involves the exchange of messages between sender and receiver with feedback. It is used for interpersonal communication. 3) The interactive communication model allows sender and receiver to alternate roles simultaneously and generate meaning through sending and receiving feedback within a context. It is used for new forms of communication like the internet.

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    © All Rights Reserved
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    of 3

    DEFINITION SIMILARITIES DIFFERENCES

    The linear communication model *Sender encodes a messages via *No feedback
    LINEAR explains the process of one way o channel and the message is *Used for mass communication.
    COMMUNICATIO communication, whereby a
    sender transmits a message and a
    decoded by the receiver.
    *Found typically in mass
    *Sender send messages and
    receiver only received.
    N receiver absorbs it. The sender communication; think television,
    puts an idea, thought or feelings radio, newspaper.
    MODEL into a message and transmits this
    message via a “Channel”.

    Is the exchange of messages *Sender and receivers


    TRANSACTIONAL where each take turns to send or * Messages in encoded and sent interchange ratter.
    COMMUNICATIO received messages. This model is
    mostly used for interpersonal
    to decoding receiver. *Simultaneously feedback
    *Feedback is taken as a new
    N communication and is also called message.
    circular model of communication. *used for interpersonal
    MODEL communication.

    Process in which participants *Receiver and Sender can play *Slower feedback in turns
    INTERATIONAL/ alternate positions as sender and the same roles simultaneously, *Used for new communication
    INTERACTIVE receiver and generate meaning
    by sending messages and
    As sometimes happens as
    messages can be sent back.
    like internet

    COMMUNICATIO receiving feedback within


    physical psychological context.
    N MODEL
    IMPORTANCE
    SENDER – The sender is the person who contacts the other person with the goal of creating business
    relationships passing the messages.

    MESSAGES – A message is a physical form into which the sender encodes information.

    ENCODING – It is the process of converting information into meaningful symbols.

    CHANNEL – Messages converted into symbols is transmitted by the sender through a channel like written in the
    form of a letter or electronic mail or spoken through personal contacts or telephone depending on the situation.

    RECEIVER – The receiver is the second most crucial element of this process. If this element is absent , the whole
    process will be disturbed.

    DECODING – The receiver may misunderstand the message since the perception of the sender may be different
    from the opinion of the receiver.

    FEEDBACK – Feedback in communication is required to ensure that the receiver has received the message and
    understood it in the same insight.

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