Extension activity 1

Fernanda Cuesta Gómez

 What Do Event Planners Do?

• Meeting, convention, and event planners

coordinate all aspects of events, which could
include weddings, professional conferences,
tradeshows, fundraisers, and other gatherings.
People in this occupation should have superb
attention to detail and exceptional organization
skills as they are responsible for every piece of
planning, from beginning to end. Effective
meeting, convention, and event planners should
also have great communication skills, excel in
customer service, and be able to find solutions to
all types of problems.
What does an Event Planner do?
 What is the workplace of an
Event Planner like?

Event planners spend most of their

time in offices. During meetings and
events, they usually work on-site at
hotels or convention centers. They
travel regularly to attend events
they organize and to visit
prospective meeting sites,
sometimes in exotic locations
around the world.
 Event Statistics

70% of event programmers said Event costs are expected to increase

the viral nature of an event is 5% for air travel, 3.9% for room rates,
extremely or very important 2.5% for meeting rooms, and 4% for
food and beverage or catering in the
coming year.

64% of event planners said they

50% of event revenue comes from found early bird discounts to be
registration, while food and the best promotional method for
beverage eats up 33% of expenses. an event.
 The event planner is like a conductor who knows how to play
all the instruments. During the organization of his event, he
defines his budget, his context, and his objectives, prepares his
Being an Event Planner specifications, chooses his service providers, anticipates the
smallest details …
The Event Planner is responsible for designing communication
operations for his company or client. These events can take
many forms such as the gala, the seminar, the trade show, the
launch of a new product, sports events, etc.
To do this, the Event Planner must meet the needs and
requirements of the client, know how to anticipate his
expectations and propose original ideas of entertainment to
convince him. The Event Planning runs everything from A to Z for
the event. It uses providers, finds the ideal place, contacts
suppliers and technicians. The event organizer will, in fact,
collaborate with multiple professions: technicians, caterers,
renters, managers, etc.
The Qualities of an Event Planner

The event planner must be versatile: he must indeed animate, accompany, advise on a daily basis …
He must also demonstrate versatility and patience, have certain flexibility of mind. But many other
qualities are required of him:
Creativity & originality: It is a profession where the idea counts. The event planner must show creativity
and originality in his proposals of Event Planning, to hold the attention of his client and to make an
impression during the event.
Reactivity & autonomy: Cold-blooded for the management of the last details, resistance to stress and
fair play, all essential qualities for a good event planner.
Relational and editorial skills: He must know how to exchange, compose and “work with” people in his
professional environment, but not only! A good relationship is essential. Strong writing skills are also
essential because he is responsible for communicating around the event planning.
Rigor & sense of detail: Zero-defect! The image of the company depends on the rendering of the
event. We must be rigorous and let no detail. In addition, you must have a sense of priorities and know
how to optimize your time and actions.
What are the Career Opportunities in Event Planner Jobs
Event planning is a fairly broad branch, so you can practice the profession within a variety of structures that open up
different event planner jobs opportunities. The event organizer can join for example an agency of events or
communication, a communication pole within a large company (rarer) or integrate the event service of a local authority.
To make a career in events requires an important determination. The event organizer does not have fixed
schedules. During the organization period, she gives all her time to the success of the event. Often ordered in a very short
time, the event requires continuous involvement from an event manager. Forget your evenings and weekends to enjoy a
drink with girlfriends, or to spend time watching TV movies.
The event does not wait. It must be ready and delivered on time and in an irreproachable manner. On D-Day, the
organizer must, of course, be on site to ensure the smooth running of things. Once the event is over, she thinks she can
finally breathe. But it is wrong, it is now necessary to analyze the results in relation to the objectives, to evaluate the
customer’s satisfaction and to consult the generated spin-offs.
Organizer of events is, therefore, an event planner jobs or profession that requires a considerable number of skills and
involvement. Difficult to establish an average salary for this type of trade, because it will depend on the type and the size
of the company in which it is carried out.