MGT368

Section:14
Local case on business creation
Submitted To:
Esnaina Quader (ESQ)
Lecturer
Department of Management
North South University

Submitted By:

Name ID
Ragib Ahamed 1520361031
Md Miadul Islam Bhuiyan 1512882030
Izaz Ul Haque 1420049030
Monia Haque Mim 1420926030
Sayeef Md. Irfan 1411961630

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 Company Background:

Invasion was established in 2015. Since then it has been operating as a successful HR consulting
firm in Bangladesh. They are specialized in recruitments, head hunting, assessment center,
Background verification and Payroll Management. They are operating with 35 companies locally
and globally. Some of their business partners are Samsung CNT, Rangs, Crystal Market etc.
Currently they are operating in an office in Mirpur.

Personal story of the founder:

Mr. Sakib Alam who is a marketing manager of Invasion, a HR consultancy firm. He has a HR
background. He has been working in this field for the past ten years. At first, he used to work for
a company called HR kites for three to four years. He also worked in SSG for three years. In 2015,
he started this company with three others. They had the required knowledge about their work and
market. They researched and found there was a lack of outsourcing company. Big companies look
for new talents, recruitments. They also needed trainers to train their employees. They already had
a work circle including other companies. Invasion is a B2B business organization offering their
services to local and global companies. When they started this business they financed it personally.
They didn’t go for bank loans due to some problems. According to his statement it was a good
investment because it came back with profits within three and half year.

Invasion’s Marketing Strategy:

Invasion is an established HR consultancy firm in Bangladesh. Since they are a B2B company,
they are not involved in direct marketing that much. They have acquired some name in the business
through persistence and hard work. They mostly depend on positive word of mouth of their clients.
In different business fares they open up a stall. They regularly send souvenirs, gifts to the clients
on different occasions. It includes mugs, calendars, pens etc. For digital marketing they have a
Facebook page where they also provide service. They do their promotion through ads, pop ups etc.

Invasion’s Business Strategy:

Invasion has a database of their clients including personnel, companies etc. They keep in touch
with the market through their Facebook page, jobsites such as BD jobs. Companies looking for
recruitments contact Invasion and they provide them. Invasion mostly focus on their quality of

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work rather than quantity. They show great professionalism towards their work. They provide
applicants for managerial and top positions. They have a wide network of clients through personal
and business relation.

Invasion’s Risk:

Nowadays, consultancy firms are growing in Bangladesh though it lacks good ones. There is an
intense competition between the established companies in the market. Invasion copes up with this
challenge by good quality of work and skilled labor force. Some of the consultants in Invasion
works at top managerial posts at very good companies including BAT, HR Kites etc. The market
is also growing. So, there are opportunities to seize. They have a training center which provides
training for employees. A number of well established brands in Bangladesh calls for their service.
Nowadays, they are trying to improve their training structure and trying to include efficient
contents to make employees more efficient. Also nowadays many companies are outsourcing their
services which is a threat for Invasion. Though outsourcing is costly in some points but the overall
cost is low and it also reduce time and diversify the services and companies got lots of options.
Recently Invasion is trying to solve this problem but no specific solution had not been yet found
out. They first tried to increase their service for lower position but it will decrease their quality and
they will lose their existing customers. So it is now another threat for Invasion.

Business Model Canvas

Customer Segments:

Invasion uses a Niche Market Customer Segment system where they focus on very specific
customers. They only serve the companies whose credibility is high and have a quite good brand
image.

In terms of Demographic Customer segment there is no particular age limit, gender or location
preferences. But they have personal preferences as they only deal with the Higher level position
holder of any particular company. They do B2B business where they directly contact with the
recruiter of particular company. Most of the time they provide managers or higher level employees
but sometimes they also provide services for lower level employees.

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 Customer Relationship:

Invasion had a large community from where they get information and serve. They provide personal
assistance to the company they serve. First they train the employee to match with the requirement
of the company and then provide many options from where the company can select their desired
employee. Though they charge 100% of the first moth salary of that employee, they provide free
services if after one month the employee characteristics didn’t match with the company
requirement.

Channels:

They had a great connection with most of the reputed companies in this country from the
beginning. As all the employees of Invasion is highly experienced, during their corporate life a
huge connection was buildup with many firms and their recruiting team. So their most important
channel is word of mouth. They also have their website and Facebook page where they tell about
their services. They also participate in different fairs and workshop to familiarize themselves with
newer companies.

Value propositions:

As Invasion is a consultancy firm, it works as an intermediary for necessary employment of a

company. It reduces both the time and money of that particular company who recruits their
employee through Invasion. It also reduces the training cost and help to get experienced and
capable employee as they provide adequate training to the employees.

Key activities:

Invasion provide services which is needed to match with the requirement of the company. Their
key activities are:

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 Key resources:

Resources is the most important building block of BMC. The following resources helps Invasion
to generate value proportion and generate profit.

Intellectual • Brand image, Partnership,

Resources Customer databases

Human
Resources • Skilled employee

Invasion has partnership with some Local Companies (Kazi Farm) and MNC’s (Samsung
C&T)and customer databases of different employees which helps them to immediately know
about the market demand. And their skilled employees made up to date Human asset for the
companies.

Key Partners:

Supplier side Customer Side

• Samsung C&T
• S&F • Kazi Farm
Consultancy • Rancon
• BAT
• HR Kites

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 Revenue Streams:

Their main revenue comes from the employment and training of employees. Their charge rate for
training an employee ranges between $10,000 to $20,0000 for MNCs and up to 30 Lacks for local
company (Top Level). And for employment they charge the first month salary of that particular
employee.

Revenue collection system:

 Bank to Bank (All MNCs and most local companies)

 Checks (Some Local Companies)

Cost Structure:

To do their day to day function Invasion have to face different cost. They had to spend most of
their capital in collecting employees and training them for the particular companies. To collect
employee, they had to contact with different people and different sites, universities and also
companies. They also need to up to date with the market demand for employee. For training they
need skilled professional and modern technology. Other costs are:

Fixed Cost
• Property Taxes
• Salaries
• Rent
• Utilities ( Gas, electricity, phone)

Variable cost
• Travel Expense
• Education Cost ( Training)
• Research cost

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 Reference:

 https://www.facebook.com/invasionhr/

 (2018). Retrieved from https://www.linkedin.com/company/invasion-consulting/

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Appendix: