CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AMONG SELECTED RESTAURANTS

IN PANABO CITY
Adapted to the study of Kabri (2016)
Dear Respondent,

Greetings of happiness and peace to you!

We are conducting research study entitled: “CUSTOMER SATISFACTION AND CUSTOMER LOYALTY” under Practical Research 3 in
University of Mindanao Panabo College.

With this, we would like to request you to be one of our respondents to this research study using the questionnaire that follows:

Name (Optional): ______________________________________________ Age: ______

INSTRUCTION: Below are the questions to measure CUSTOMER SATISFACTION AND CUSTOMER LOYALTY . Please put (√ ) on
the numbered column that is appropriate to your choice.

5 – Very High 4 – High 3 – Moderate 2 – Low 1 – Very Low

I. CUSTOMER SATISFACTION II. CUSTOMER LOYALTY

 A. Reapeted purchase 5 4 3 2 1
1. I'll encourage friends and
family to have the
restaurant.
2. I’m going to patronize the
restaurant.

3. I'll tell the restaurant

positive things.
4. I would take this
restaurant as my first
choice.
5. I recommend this
restaurant

Sources:
Atwi, J. (2013). The relationship between customer loyalty and customer satisfaction among SMEs in the service sector: The case of a
chain of restaurants (Order No. MR96280). Available from ProQuest Central. (1477999063). Retrieved from
https://search.proquest.com/docview/1477999063?accountid=31259

Kabir, J. M. (2016). Factors Influencing Customer Satisfaction at a Fast

A. Attitude 5 4 3 2 1 Food Hamburger Chain: The Relationship between Customer
Satisfaction and Customer Loyalty. Retrieved from
1. I was satisfied with the
restaurant.
2. My expectation was met by the
restaurant.
3. Imagine this restaurant as an
ideal fast food restaurant, very
close to the perfect fast food
restaurant.
4. I've been delighted with my
restaurant visit.
5. Restaurant’s cleanliness.

https://search.proquest.com/docview/1834002595/EF3BF6DB9C5C48B4PQ/1?accountid=31259

Lee, H. S. (2008). Selected antecedents of customer loyalty within a restaurant loyalty program: Perceived control, privacy concern,
perceived value of a loyalty program, and willingness to disclose information (Order No. 3441060). Available from ProQuest
Central. (849718737). Retrieved from https://search.proquest.com/docview/849718737?accountid=31259

Many thanks for your involvement! Your co-operation with this request as an interviewer will help us analyze our research.

Truly yours,

RUEL S. VILLANUEVA JR. JOHN MARK P. JOEL ROSE MAE R. DUMENSEL SHELIE MAE S. LAGAMAO
Researcher Researcher Researcher Researcher

I hereby allow the researcher to use the data for research purposes only.

________________________________
Respondent’s Signature