CHAPTER 2

METHODS AND PROCEDURE

Research Design

A qualitative approach through means of direct interview with the

random residents of living in the Cogon. Qualitative approach focuses on the
subjective experience or the individual’s personal view of the world. By
investigating what people experience and how they interpret those experiences,
phenomenology attempts to understand people’s perceptions, perspective and
understanding of the different impacts on their lives.

Sampling Procedure

The target population was the local population of vendors from Bulua,
Cagayan de Oro City. In choosing the respondents of the study, the criteria
were observed:

1. Had visited Bulua, Cagayan de Oro City

2. Vendor of Bulua Public Market

3. Has the willingness to cooperate in the study.

Locale of the Study

Bulua Public Market is at Philippines, Misamis Oriental, Cagayan De Oro. The

Bulua Public Market has been designated the fruit and vegetable landing area
for the western part of Cagayan de Oro City.

Data Collection and Techniques

Data collection was done through interviews and the use of

questionnaires. The interviews gathered subjective viewpoints of respondents.
The interviews were recorded using a smartphone’s voice recorder. Audio
recording during interviews is recommended in qualitative research to allow for
replaying to respondents for clarifications, additions or subtractions. According
to Maynard and Purvis (1994), repeated listening to recorded interviews with
participants is vital; however, this has been a neglected focus for analysis.

Data Analysis

The data collected through the use of Google docx which automatically
analyzed the answers and put in the admins account which will separate the
different answers in every question in a pie graph.