Green Roots. Green Future.

1 OPPORTUNITIES & CONCERNS

Here at JPMS™, we know beauty. For 40 years, we’ve GLOBAL PLASTIC POLLUTION GREENHOUSE GAS EMISSION &
recognized it in the products we make, the people we • Each day, about 8 million pieces of plastic DEFORESTATION
serve and the planet we strive to protect. Today, we are pollution end up in our oceans. • Tropical forest destruction accounts for about
committed to making our company operations cleaner and • A single recycled plastic bottle saves enough 20% of current greenhouse gas emissions.
greener to preserve the beauty of the world around us. energy to run a 100-watt bulb for 4 hours. It • 46% of the world’s forests are already
also creates 20% less air pollution and 50% destroyed, and 80% of the world’s terrestrial
THE OPPORTUNITY less water pollution than would be created plants and animals live in forests and are
•7 7% of people say that sustainability in terms of when making a new bottle. losing their habitats to deforestation.
ingredients is important to them. Source: Rubicon Source: OneTreePlanted
• 38% prefer buying beauty products that are sustainable. SOIL POLLUTION
Source: WWD and Neilson • Landfills are among the biggest contributors
to soil pollution. 75% of the items buried in
landfills could be recycled or composted.
Source: epa.gov

2 SHOWCASE THE IDEA

OUR GREEN PROMISE
We’ve identified four key areas we’re working to make greener
within our operations here at JPMS™. We have committed to:

REDUCE REDUCE CARBON SUSTAINABLE & MINIMIZE WASTE

VIRGIN PLASTIC FOOTPRINT ETHICAL TO LANDFILL
SOURCING

3 TELL THEM HOW IT WORKS

REDUCE VIRGIN PLASTIC REDUCE CARBON FOOTPRINT SUSTAINABLE & MINIMIZE WASTE TO LANDFILL
ETHICAL SOURCING
Tree Planting Carbon Offset Pioneer in
PCR Packaging No Single Dose Plastic Tee Tree Oil Returned Tool Reduced Salon
Program Corporate Travel Cruelty-Free Products
PROGRESS
PROGRESS Recycling Program Waste
PROGRESS PROGRESS PROGRESS PROGRESS

PROGRESS ONGOING
Solar-Powered Global Carbon Neutral Vegan Palm Oil
Bio-Based Packaging No Retail Plastic Bags Distribution HQ Shoots
PROGRESS
Products PROGRESS Recycled Less Print &
PROGRESS PROGRESS PROGRESS PROGRESS

Aluminum Tubes Packaging

Hybrid Fleet Awapuhi 100%
Less Plastic in Caps Clean Energy Eco Paper
PROGRESS ONGOING

Manufacturing Vehicles Farm

PROGRESS
PROGRESS PROGRESS PROGRESS PROGRESS

4 HIGHLIGHT THE BENEFITS

ECO-CONSCIOUS HISTORY AND FUTURE
From founding our solar-powered awapuhi farm in
1983 to our current efforts to combat deforestation
with Reforest’Action, giving back to the earth has
always been part of the DNA at JPMS™. Our new
pledge solidifies our continued commitment to
creating a greener future.
5 NEXT STEPS
1 Read about our commitment to sustainability and
our green efforts on our Sustainability page at
paulmitchellpro.com and paulmitchell.com.
2 View & utilize the sustainability video on
paulmitchellpro.com, featuring Michaeline DeJoria,
Vice Chairman of John Paul Mitchell Systems®.
PHILANTHROPY MARKETING & TRANSPARENCY
Experience our continued commitment to caring JPMS™ is committed to maintaining transparency
for people and the planet—from standing up to around our sustainability efforts. Look out for
fight against animal testing to our charitable efforts updates on our progress and utilize promotional
around the globe. materials within the salon.
DIGITAL ENGAGEMENT
Find downloadable digital and social media assets
designed to keep partners engaged and up to date
on all our brands.
3 Print and display our sustainability materials 6 Let clients know you’ve partnered with a company
throughout your salon. that believes in sustainability by sharing our
message with your clients on social channels.
4 Discover opportunities for sustainability within
your salon. 7 Find out how to reduce waste with a Green Circle
Salon membership.
5 Create a connection with salon guests by
discussing your salon’s steps toward sustainability.