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What is Research?
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Research Defined
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Research Defined
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Research Defined
• Research is the process of looking for
information once again. Its main objective is
to answer questions and acquire new
information, whether to solve problem or to
shed light on confusing facts.
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PONDER:
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Qualitative Research
It relies primarily on the collection of qualitative
data.
Emphasizes understanding of social
phenomena through direct observation,
communication with participants, or analysis of texts,
and may stress contextual subjective accuracy over
generality.
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Quantitative Research
Measures the magnitudes, size, or extent of the
phenomenon
It is explaining phenomena by collecting
numerical data that are analyzed using mathematically
based methods. (Aliaga and Gunderson, 2000)
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2. The use of statistical techniques
facilitates sophisticated analyses and
allows you to comprehend a huge
amount of vital characteristics of data.
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3. It is real and unbiased.
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4. Thenumerical data can be
analyzed in a quick and easy
way.
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5. Quantitative studies are
replicable.
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6. Quantitative experiments are useful
for testing the results gained by a
series of qualitative experiments,
leading to a final answer, and
narrowing down of possible directions
to follow.
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1. Quantitative research requires a
large number of respondents.
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2. It is costly.
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3. The information is contextual
factors to help interpret the
results or to explain variations are
usually ignored.
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4. Much information are difficult to
gather using structured research
instruments.
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5. Rresearchers must be on the
look-out on respondents who are
just guessing in answering the
instrument.
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