EVIDENCIA 2: MARKET PROJECTION

Aprendiz :
Katherine Gutierrez Medina

Instructor :
Rafael Nuñez

SERVICIO NACIONAL DE APRENDIZAJE

SENA
TECNOLOGO EN NEGOCIACION INTERNACIONAL
SEPTIEMBRE 2020
Evidencia 2: Market Projection

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es
imposible conseguir las metas propuestas en la proyección de un mercado,
afortunadamente existen recursos que apoyan y orientan este proceso, especialmente
en inglés.
En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material de formación denominado Expressing opinions and preferences
correspondiente a esta actividad de aprendizaje y adicionalmente el siguiente material
complementario:

- Market share projection tips for small business.

- 8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario indicado.

 Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo
material complementario mencionado anteriormente.
 How do you do a
market projection
analysis?

DETERMINE
MARKETING

Current Business Current Market

the size of the Relative to Potential
market Share
Business

Fundamental principle. it should be understood it implies

Is to calculate the Every small business dividing the

potential should be able to current business by
consumption quantify its existing the total
within the market. business. However, it Market
is a little more size.yourself
complicated when it
comes to determining
the amount of business
For Example
remaining. For Example
it's a matter of
understanding how
much customers could Continuing with our
actually previous example,
A company can purchase within a suppose that the small
determine the size given year business
of its market by it currently sells 10,000
calculating units to the three machine
how many units manufacturers. Small
all your customers business
can buy in a given For determines that the
year. example remaining business
includes 30,000 additional
units that could
sold to these three
a small business sells manufacturers.
parts to
a market that has three
major machine
manufacturers. How External study sources
many machines are sold
in
market in a year?
determined, and how trade magazines, industry or
many of the company's market publications,
parts does each machine Internet itself and obtain
needed? information directly from
customers.
 Realice un resumen en inglés que contenga como mínimo dos párrafos, de la lectura del segundo
material complementario mencionado anteriormente.

The ideal marketing plan needs to be a living, breathing and customized document. It is the single document that
is at the core of all of your marketing objectives, strategies and tactics. In an effort to help you craft the perfect,
and most importantly, realistic marketing plan for your company, try using our 8 Steps:Executive Summary This
section is an overview of the problem or strategic goals and a simple, direct summation of the marketing plan’s
objective and strategies. Situation Analysis This includes competitive research, market analysis, SWOT,
summaries of cultural trends and issues, recent performance, problems, opportunities and strategies.Sales
Analysis/Forecast Where deemed necessary, marketing plans may not be built on just generating sales, but on
attaining leads, building social media communities or creating in-store or web traffic. Whatever your
measurement, we strongly believe establishing a “baseline” against which to measure your
achievement.Marketing Objectives These are specific objectives based on identified opportunities. Try to make
these objectives measurable and attainable.

Marketing Strategy How do you intend to achieve these objectives? In this section, outline your channels,
marketing tactics, creative messaging, etc.
Implementation Outline in detail your rollout or execution of the strategy. These are actions needed to achieve
the objectives, with dates, responsibilities and details on how success will be measured.
Review Since all plans are unique, all other considerations must be discussed, addressed or resolved before
putting the plan into action. These could include risks, contingencies, the need for internal support, distribution
channel issues or other similar topics that need to be identified or addressed.
Budget What will each phase of the plan cost? Without a realistic budget that is outlined in detail, you are only
asking for trouble.