ACKNOWLEDGEMENT

A successful project can never be prepared by the single effort or the person to whom project is
assigned, but it also demand the help and guardianship of some conversant person who helps in
the undersigned actively or passively in the completion of successful project.

The success and final outcome of this project required the guidance and assistance from some
people and we are extremely fortunate to have got this all along the completion of the project.
Whatever I have done is only due to such guidance and assistance and I would not forget to
thank them. I respect and thank Mr. Siamur Rahaman, Regional Manager, Solid System
Global Ltd – Eastern India for giving me the opportunity to do this project and providing all
support and guidance which made me complete the assignment on time, I extremely thankful to
them for providing such a nice support and guidance.

I am really grateful because I managed to complete this project within the time given by .
Finally I would like to express my heart-felt gratitude to all the people for their suggestions,
guidance and help to complete the project.

This project has indeed help to explore more knowledgeable avenues related to the topic and I
am sure it will help us in the future.
 INTRODUCTION

Technology is improving day by day as well as the demand of customers are also changing. To
cope up with this companies are using different policies or way by which the demand can be
fulfilled. There is a service called OEM (Original Enterprise Manufacturing). The service is
mainly related with the IT sectors. If any server or networks warranty expires its date the existing
company or other company can increase the warranty time and take charge or fee for this.

Few company got the idea about OEM as it is a new concept. The leading IT companies are
dealing with this concept. Those companies-

Aamra Technologies Limited:

ATL has throughout the years continued to provide comprehensive IT solutions and services that
include system integration, information system outsourcing, switching and network and solutions
supply, implementation and maintenance. Aamra’s core focus is to consistently introduce the
latest products while maintaining outstanding customer services to explore newer horizons to
deliver newer and better IT solutions to its most valued premium asset- its customers.

Studio Mason Ltd:

This is an information and communication technology company working within Bangladesh. It is

formed in 2015. The core business of the company is

 Solution sales to enterprise and corporate groups

 ICT system integration according to corporates requirements

 Distribution of ICT products

Omega Exim Ltd:

Omega Exim Ltd. Is one of the eminent IT products distributors & solution providers of the
country for many years of excellence. They opened a new era in the realm of IT solution with
innovative ideas and implementation of those in the practical field. It is the cognoscenti of IT
specialist.

RM systems Ltd:

RM systems ltd. Emerge in the businesses of manufacturing of IT products as well as providing

tools, software, solutions and services in the field of IT to all levels. They also provide systems
integration solutions, networking solutions including services support.

Cluster International Ltd:

This is a private limited company operating with experienced & high qualified engineers having
good experience in different sectors. Mainly technology, automation, software. They are solution
provider, system integrator, service provider.

Bangla Trac Communications Ltd:

This is one of the leading IGW (International Gateway) licensed company in Bangladesh having
wide network all the world. This network support all long distance telephony products, satellite
services and solutions.

Express systems Ltd:

The business domains of ESL are IT Infrastructure Solution, Data Center Solution, Network
Solution, Software & Database Solution, Information Security (IS), Business Intelligence
Solution, Backup Solution, Power & Cooling, Hardware Distribution and IT Enabled Services
(ITES). ESL successfully formed a Core team of highly skilled, certified engineers with
demonstrated records of deploying large projects in the area of Border-less Networking, End-to-
End Security, Unified Communication & Collaboration, Virtualization & Cloud, Performance
and Operation Management, Software & Database Solution.

Computer source Ltd:

Founded in 1993, Computer Source provided the nation full IT hardware and software support
and involved to make an IT enabled nation. With more than 30 branches and service centers
nationwide, the top notch human resources helped us to create Computer Source as the nation’s
largest IT product and service provider with over 40+ international IT brands like Apple, Dell,
HP, Intel, Microsoft and more. After its journey in the business. Computer Source also
introduced its own brands (CSM & Perfect) which are strongly established in the market and
believed to be the first IT Product brand of their kind of the country. The company has a
diversified business model with revenue coming from Hardware, Enterprise Solution, and
Software. Headquartered in Dhaka, Computer Source has branches across the nation.
 IDENTYFYING TPM
The main focus of this project is how many companies in Bangladesh are working with OEM. A
few companies in Bangladesh are working with OEM. I found out some companies, those are
doing OEM related business in Bangladesh. Frist of all I tried to find out TPM Partners. The
companies are:-

1. AAMRA TECHNOLOGIES LIMITED.

2. EXPRESS SYSTEMS LTD.

3. BANGLA TRAC COMMUNICATIONS LIMITED

4. STUDIO MASON LIMITED.

5. OMEGA EMIX LIMITED.

6. RM SYSTEMS LTD.

7. COMPUTER SOURCE.

8. CLUSTER INTERNATIONAL LIMITED.

These Companies are selected on the basis of their website.

 TOP SERVICE PROVIDE
OEM, supplies complete solutions that are purchased by another company and retailed under that
purchasing company's brand name. As an OEM supplier is part of a package solution for safety
systems and our systems are designed and developed to meet the demands from our OEM
customers. Microsoft is a popular example of a company that issues OEM software for their
Windows operating systems. OEM product keys are priced lower than their retail counterparts,
but use the same software as retail versions of Windows. They are primarily for direct OEM
manufacturers and system builders, and as such are typically sold in volume licensing deals to a
variety of manufacturers (Dell, HP, ASUS, Acer, Lenovo, etc.). Individuals may also purchase
them for personal use (to include virtual hardware), or for sale/resale on PCs which they built.
These companies are totally committed for their customers. They provide the service depends on
their customers demand. I.e. sometimes customers want 3/5 years’ service and the company
provides it. The customer reveal the tender and those companies are work with this customer
they drop their performance invoice.in the last the company selects the supplier. If the company
cannot operate and their man power not that much stable so the supplier provide the man power
for fill up the lacking.
 MARKET SHARE
1. AAMRA TECHNOLOGIES LIMITED

E Banking
15%
IIG
35%
Professional
30% Services
SS&N
20%

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see that percentage of market share of AAMRA TECHNOLOGIES LIMITED. Here
they earn 20% from E- Banking, 30% earn from International Internet Gateway, 15% from Professional
services and 35% earn from Sever, Storage and Networking.
2. EXPRESS SYSTEMS LIMITED

9% Network & Communication

Server & Storage

9% 18%
Power & Colling

0% Operation Supprt System

5%
14% Unified Communication and
video

Software and Applications

14%
Data Center Management

Security Surveillance
22% 9%
Performance Management

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see the mostly earn from software & application, and that is 22% of market
share. The market share of server and storage too much low than other products.
 3. BANGLA TRAC COMMUNICATIONS LIMITED

20

55

25

Networking Software Others

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the company is fully depended on network system. The company earns 55% from
networking of their total income.
4. STUDIO MASON LIMITED

Data center
5%

IT Consulation
10%
Server & Storage
20%

Server & Storage

Networking & Security
Call center Human Resource
15% IT Implementation
Networking & Security Call center
15%
IT Consulation
Data center

Human Resource
5%
IT Implementation
30%

The company has verity kinds of products. The graph shows the percentage of market
share

Analysis: We can see the company 15% earn from Networking and security and 20%
earn from Server and storage. We can say that the company fully depends on OEM.

5. OMEGA EMIX LIMITED

 Personal
Syestem Group
15% Data center
20%

Netwoking
15%
15% Unified
Communication
10%
Enterprise
25%
Solutions
Managed
Services

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see the company 20% of personal system group, 15% of data center, 25% of
networking, 10% unified communication, 15% enterprise solutions, 15% managed services
dependent in their income.

6. RM SYSTEMS LTD
 10%
20%
Hardware
Software
OEM
45% 25%
Others

The company has verity kinds of products. The graph shows the percentage of market share.

Analysis: We can see the company mostly dependent on OEM, they have 45% of market share
in OEM.

7. COMPUTER SOURCE
 Others
23%
Hardware
software
OEM Hardware
55% OEM
9%
Others
software
13%

The company has verity kinds of products. The graph shows the percentage of market share

Analysis: We can see the company is mostly dependent on Hardware. They have 55% of market
share ion Hardware.

8. CLUSTER INTERNATIONAL LIMITED

 The
company
15%
has
verity
Sofatware
40% kinds of
Hardware
30% OEM
Others

15%

products. The graph shows the percentage of market share

Analysis: We can see the company is mostly dependent on Software. They have 40% of market
share on Software.

POSITIONING
The graph totally creates on the basis of the conversation with the employees of those companies
and their information.

aamra technologies Cluster Internetional Omega Emix Studio Mason

Rm Syestem Express System Bangla Trac Communication Computer Source

5%

22%
15%

5%

19%
10%

7% 17%

Here, the positioning not only depends on their market value in Bangladesh market but also the
total ranking made on the basis of their office, curriculum, Salary etc. AAMRA
TECHNOLOGIES LIMITED and EXPRESS SYSTEMS LIMITED are ranked head to head.
Both are the leading companies, but for in the point of view of market value particularly, I have
to mention AAMRA TECHNOLOGIES LIMITED is the leader of its segment.

Questions & Answers

1. How customer manages (EOSL)End of Support Life Product?

Ans: Product support during EOSL varies by product. For hardware with an expected lifetime of
10 years after production ends, the support includes spare parts, technical support and service.
Spare-part lifetimes are price-driven due to increasing production costs: when the parts can no
longer be supplied through a high-volume production site (often closed when series production
ends), the cost increases. Customer give different companies the allotment of the End of Service
Life Support (EOSL). For any emergency the service provider rush to the customer and give
service to the products with maintenance, spare parts and all.

CONCLUSION
These companies are the pioneer of this concept and service. They have to overcome the
limitations and have to fulfill the demands of their existing and future customers. From this
project we mainly get the idea about the market shares holding by the companies and which
company is leading in this position. By looking at the charts we get a clear idea which company
is investing more into this new opportunity and creating volume.