BUSINESS COMMUNICATION

Models of corporate identity program

This model offers level of
This model is based on the evaluation for Public
creative strategy of the content Relationships, the concepts
and execution of the message in are preparation,
an advertisement. implementation and impact

It is based on corporate It focuses

communications research, that more on
is, positioning is the image preparation at
strategy. Some points are: implantation as
Proposal, identity, mission, it takes time
strategy, tactics, etc. and money.

Policy planning of a corporate identity program

Its objective is to take the company to 1.- Problem Analysis 2.- Present Position
a positive initial position in relation to
dependency, improving the familiarity
and appreciation of the organization

3.-Corporate 5.- Competitors 6.- G-A-P Analysis

Identity Mix 4.-
Analysis
External
Image

7.- Present Position 8.- C.I Mix 9.- CIPP 10.- Evaluation
Implication
 BUSINESS COMMUNICATION

Communication Key elements of

corporate identity program
5 KEY ELEMNTS

1.- Objectives
The goals of Corporate Communication are always derived
from the objectives of the organization. The objectives
are divided into the following elements: cognitive,
affective and conative.

2.- Target Market

Two of your tasks to implement are:

Distinguishing between the most important target

markets and studying the characteristics from target
markets
3.- Message
The message should be outstanding and other parts of the
marketing communication will have positive things. Some
questions for support are: What the message should say?
and How the message should be said?

4.- Channel
Here you must select very well the channel through which
the message will be transmitted and this in turn must have
great creativity and is selected by: budgeting, scope,
frequency expositions and continuity

5.- Corporate Communication

It is the establishment of points to coordinate the
output of internal and external communication