Valuation and Negotiation of Technology

Presented by

Juan Carlos Lopez

Emerson Enrique Pacheco

Juan Camilo Mendoza

Danilo Andrés Molano

Presented To

Veronica Isabelle Deibe

Group: 212032_62

Universidad Nacional Abierta y A Distancia

November 2020

Colombia
 Tabla de contenido

Contenido
Introduction.................................................................................................................................................3
Objectives....................................................................................................................................................4
Activities Assignment and Work Responsibilities Chart - one per group.....................................................5
Head of agreement concepts infographics..................................................................................................6
Business model selection chart...................................................................................................................9
Hand draw problem trees..........................................................................................................................10
Problem and Recommendations videos....................................................................................................14
Conclusions................................................................................................................................................15
References.................................................................................................................................................16
 Introduction

In the development of this activity he shows us that negotiation is part of daily life. It is a

discussion between people with the aim of reaching an agreement or reaching an

agreement on an issue.

Although they take place on a daily basis, it is not easy to participate successfully in them.

Common negotiation strategies often leave people dissatisfied and exhausted. People face a

dilemma. They understand two ways of negotiating: the hard and the soft. The soft

negotiator wants to avoid personal conflict and is therefore eager to make compromises to

reach an agreement. You want a friendly procedure but you often end up being taken

advantage of and feeling bitter.

The tough negotiator perceives every situation as a fist fight in which the side that obtains

the most extreme positions prevails. He wants to win, but very often he provokes an

extreme reaction that exhausts himself and his arguments and damages his relationship

with the other party.

 Objectives

 Read and analyze the Factsheet How to deal with intellectual property issues in
transnational negotiations.

 analyze each of the concepts of Intellectual Property: from creation to commercialization:

a practical guide for innovators and researchers. Negotiation and Licensing. Oak press
Activities Assignment and Work Responsibilities Chart - one per group

Activities assignment and work Responsibilities

Group number: 62
Unit name: Step 4 Understand IT negotiations
Selected topic Student name
Group 1 Danilo Andres Molano Dueñas
Group 2 Juan Camilo mendoza
Group 3 Emerson Pacheco
Group 4 Juan carlos lopez
Group 5

Head of agreement concepts infographics

Juan Camilo Mendoza
 Emerson pacheco

https://infogram.com/untitled-chart-1h1749vlqzx3q6z

Danilo Andrés Molano

Juan Carlos Lopez
 Business model selection chart

Business model selection chart

Group number: 62
Unit name: Step 4 Understand IT negotiations
Business model Votes
Agreements for licensing, representation and  
distribution of a novel final product

Technology transfer Juan Camilo Mendoza; Danilo Andrés

Molano D, Emerson Pacheco
Manufacturing contract  Juan Carlos López.
Co-promotion and co-marketing  
Sharing profits  
Joint ventures  
Binding agreements  

Hand draw problem trees

Danilo Molano
Juan Camilo Mendoza
Emerson Pacheco
Juan Carlos López
Problem and Recommendations videos
 Estudiante Link del video
Juan Carlos López https://youtu.be/8HFqNvbtAeE
Emerson Pacheco https://youtu.be/lPjhveV7Kfo

Danilo Molano https://youtu.be/Gfzxgh10vYw

Juan Camilo Mendoza https://youtu.be/meqhSA5Qst0

Conclusions
With the completion of the previous work, it was possible to identify the structure of a “Head of

Agreement, taking into account each of its key concepts, allowing the adoption of new

knowledge about them.

References

 European Union (2012). Fact Sheet How to deal with IP-related issues in transnational

negotiations. Retrieved
 from: http://www.iprhelpdesk.eu/sites/default/files/newsdocuments/Fact-Sheet-How-to-

Deal-with-IP-Issues-in-Transnational-Negotiations.pdf

 Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. Negotiation and Licensing. Oak Tree

Press. Retrieved from: https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EK&ppid=Page-__-149

 García Delgado, D., & Ortiz Torres, M. (2014). On the negotiation of biotechnology

products that include intangible assets. Biotecnologia Aplicada, 31(4), 297–310.

Retrieved from: https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=zbh&AN=103148375&lang=es&site=eds-live&scope=site