DIGITAL MARKETING

DIGITAL MARKETING IS THE PLATFORM WHERE THE PEOPLE CAN ADVERTISE

THEIR BUSINESS, SERVICES, AND BRAND. THROUGH THE VARIOUS
PLATFORMS YOU CAN REACH TO YOUR TARGETED CUSTOMERS SUCH AS
SOCIAL MEDIA, E-MAIL, WEBSITES, YOUTUBE AND ETC. DURING THIS
PANDEMIC THE TRADITIONAL MARKET IS TOTALLY DISRUPTED SO PEOPLE
MOVE FORWARD TO THE DIGITAL PLATFORMS TO GROWN UP THE BUSINESS
& EVEN THOSE WHO DON’T HAVE ANY IDEA ABOUT THIS THEY CAN ALSO GO
THROUGH DIGITAL MEDIUM BECAUSE THERE IS NO OTHER WAY TO REACH
THE CUSTOMERS & TAKEN AS OPPORTUNITY LISTED THEIR SHOPS IN DIGITAL
PLATFORMS. THROUGH THIS THEY CAN EASILY DELIVER THE SERVICES
EASILY TO THE CUSTOMERS. MANY OF BUSINESSMAN EARNED THE HUGE
PROFIT BECAUSE PEOPLE ARE LOCKED IN THEIR THAT'S WHY PEOPLE ARE
ORDERING THE ESSENTIAL ITEMS NEAR LOCAL STORES THROUGH THE
INTERNET.

TYPES OF DIGITAL MARKETING

E-MAIL-> E-MAIL marketing is the one of componet of digital marketing.It is a way to

reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches
those interested in your business’ area of expertise. The information is sent out more like a
laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach
thousands of potential customers directly at a relatively low cost when compared to
advertising or other forms of media exposure. It brings your business’ message through an
attractive mix of graphics, text and links directly to people who may have never heard of your
business or considered your products, but are knowledgeable and interested in your business’
area of expertise. 

SOCIAL MEDIA -

Social media marketing is a type of digital marketing that helps to create and share content on
social media sites to meet the objectives for marketing and branding. Social media marketing
involves practices like sharing text and picture updates, videos, and other material enhancing
audience engagement, and paid advertisement.

It also helps you to connect with your audience to increase sales, build your brand, and drive
website traffic by publishing great content on your social media profiles, listening to and
engaging your followers, and analyzing your results.

Marketing on social media first started with publishing. To generate traffic to their websites
and sales, companies post their blogs on social media.

SEO-SEO can be defined as a digital marketing strategy that helps increase the quantity and
quality of the traffic to your site.It is the process of optimizing the website or web page and
visible it in the search engine results page. Nowadays SEO is the booming field in the market.
Most of the entrepreneurs, business owners are working on this platform to rank their website
in the search engine results page as quickly as possible. The main reason behind this is the
targeted audiences that you get from the organic search results. Organic search means the
traffic that you get on your website is from the search engine which is free of cost. This is
simply nothing but typing any keyword or phrase in the search engine and click on a certain
link from the result page. Another type is inorganic which is paid. You need to pay a certain
amount to get the traffic on your website.

AFFILIATE MARKETING-

Affiliate marketing is the process of earning a commission by promoting other people’s (or
company’s) products. You find a product you like, promote it to others and earn a piece of
the profit for each sale that you make.

Affiliate marketing can be seen as the process of spreading product creation and product
marketing across different parties, where each party receives a share of the revenue according
to their contribution.

It’s not just the promotion or just the product creation that defines who you are as an affiliate
marketer.

You can be both the creator and the marketer and still profit from the underlying idea of
sharing revenue.

CONTENT MARKETING- Content marketing is a type of marketing strategy in which we

market our content. When we publish our created content on different types of platforms so
that more and more people get information about our content, then it is called "Content
Marketing".

Content means that which is used as text, video, or image in a website or newspaper. They
are used to attract users. These are presented to the users by adopting a professional approach
for some purpose such as to identify their product to the user, to guide or inform the users
through the content, by writing the article and presenting it to the user, it is called content.

TYPE OF CONENT

1. Text Content:

Writing about any product through text is called Text Content. You can also put Story,
Theory, Paragraphs, Quotes, etc. in the Text Content because we can create all these through
Text.

2. Images:

When we capture an image of any product or we create an image to promote a product with
the help of Software’s, then that image justifies that product or provides information about
that product.

3. Videos:

When we create a video of a product or information, or when we use video to share the
information of our product, then that video provides the information on that product.
4. Infographic:

You have Local Market, Shops, T.V. You must have seen Banners and Logo
in Advertisement, Ads, etc. which can also be the Symbol of that Product or that Company.
This logo, Banner, is called InfoGraphics because it provides information about a particular
product.

5. Webpages:

If the web pages are properly created or written in Content Marketing Web

Pages and SEO optimized in a better way, then this will attract the users towards your
content.