HUL has announced a collaboration with the UNICEF to undertake a mass communication campaign

#BreakTheChain / #VirusKiKadiTodo’ to inform and empower the general public against COVID-19
➢ HUL
HUL has tied up with Apollo Hospitals, State Bank of India, Oyo, Lemon Tree and others to create
isolation facilities
➢ AMUL
➢ ITC Limited They distributed health kits, including health and hygiene products and food items for the patients,
➢ DABUR health officials and low-income families
➢ Recommendations
Dove’s launched a campaign, Courage is Beautiful, It shines the focus on health care workers
working tirelessly during the pandemic

HUL used various social media channels, TV advertisements and case studies to promote their
products and also used on ground campaigns to spread awareness and promote their products
in many cities

The Company has about 19,000 employees including 1,300 managers and more than 200 highly
qualified scientists and technologists

The Supply chain management is very transparent, products are produced in Factory—Warehouse—
Distributor—Retailer—Consumer
 Donating products for better health in various cities to spread the awareness regarding personal
hygiene and health and Collaborated with hospitals for better medical infrastructure
➢ HUL
Extending #BreakTheChain campaign for tea estates to help the farmers in the north eastern states
and even ensured safety of their employees

➢ AMUL
The Market Capitalization of HUL is Rs 482,328.66 Cr and it has 17 of its products in the list of top
➢ ITC Limited
100 trusted brands
➢ DABUR
➢ Recommendations Unilever itself being a strong financial company have 67% share in Hindustan Unilever Co. Ltd

HUL reported a 7.18 per cent year-on-year (YoY) rise in standalone net profit of Rs 1,881 crore for
the quarter ended June 3

HUL donated Rs 100 crores to the PMCaresFund and it spends about Rs 3,500 crore on advertising and
accounts for roughly 15% of spends and 20% of the country’s ads on TV

HUL touches the lives of two out of every three Indians everyday and the customer of HUL ranges from a
newborn baby to the senior citizens

Presence in over 100 countries and has 35 brands spanning in 20 distinct categories
 Amul had a unique strategy for building immunity by increasing demand for turmeric milk among
customers, and even launched Ginger and Tulsi milk to take advantage of the pandemic situation
➢ HUL
➢ AMUL Amul began running its old ads in keeping with the original date of the shows (Ramayana and
Mahabharata) which brought nostalgia

➢ ITC Limited #Simplehomemaderecipes campaign increased its audience reach and Amul used their
➢ DABUR advertising mascot Amul girl very significantly, taking advantage of the current happenings in the
world
➢ Recommendations

Amul is very outspoken and straight in their TV advertising and social media channels

They run various humorous campaigns through their mascot Amul girl via various platforms

Amul approximately has 1,000 (Marketing Arm) and 36 lakh Milk producing members which
include more than 18,000 villages

Amul Supply chain management starts form Farmers—Village Cooperative Societies—Member unions--
Gujarat Cooperative Milk Marketing Federation—Retailers—End consumer
 Localizing Marketing Campaigns lead to brand awareness that is meaningful and relevant to the
customer base
Campaign like Facebook live and Simple home recipes helped in increasing brand value and
➢ HUL expanding the reach, thus creating a lasting impression that connects with your prospects and
customers
➢ AMUL
It campaigns had a motto of promoting the necessary precaution to be taken for covid 19 and how
to stay safe within your surroundings

➢ ITC Limited Its positioning as the “Taste of India” gives it the essence of everything that stands for milky
➢ DABUR goodness made in India.
➢ Recommendations
Amul’s turnover grew 17% to Rs 38,550 crore in 2019-20 due to its effective marketing of its
products and has a brand value of $7 bn and enjoys monopoly in its products

During the lockdown, Amul gave Rs 11,000 crore cash to their farmers. Their milk procurement was
also up by 17%, and there was a 30-40% increase in sale of milk, butter, paneer and cheese

Over last five decades, it created an economic network that links more than 3.1 million village
milk products with crores of customers
Amul butter remain the undisputed market leader accounting for around 85% of butter market in
India
 ITC Foods partnered with Domino’s to deliver essential items at doorsteps and also with major
online e-commerce platforms.
ITC’s Personal Care Products Business has ramped up production of Savlon sanitizer and many of its
➢ HUL personal hygiene products and even has launched its hand sanitizer pack priced at just 50 paise to
➢ AMUL target the customers from every segment
➢ ITC Limited
Aashirvaad, the atta brand of ITC, has launched a new ad campaign 'Maa Tujhe Maan Gaye' that
highlights the role of a mother in the family

➢ DABUR ITC, Jelimals came forward with an initiative to create awareness amongst children about steps to
➢ Recommendations prevent the spread of Covid-19

ITC has an effective advertising methodology through TV advertisements and also various digital
platforms and physical banners

ITC has a total employee strength of approx. 27,279 which are divided into various diverse segments

The Supply chain of ITC starts from a Company hub factory—Carried and forward agency
--Wholesale dealer—Retailer--consumer
 ITC’s notebook brand Classmate has introduced a social media campaign to keep students spirited
and engaged creatively during the lockdown
ITC Savlon brand is working tirelessly to enhance awareness about the importance of hand hygiene
➢ HUL through TVC campaigns and it highlighted a pressing issue through its 'Mask hai mazaak nahi'
➢ AMUL campaign.
➢ ITC Limited
ITC is acknowledged as one of India's most valuable business corporations with a Gross sales value
of ₹ 76,097.31 crores and ITC was ranked as India's most admired company, according to a survey
➢ DABUR conducted by Fortune India
➢ Recommendations Revenue of ITC FMCG business rose 10.3% to Rs 3,375 crore for the quarter ended June 2020

ITC had set up a Contingency Fund of Rs 150 crore from which it Rs 100 crore were donated to the
PMCaresFund and rest was spend on its advertisement and various campaigns

ITC is India 's largest seller of branded food and it has customers form every age group and every
location across India

ITC personal care portfolio brings world class products with clearly differentiated benefits to
quality seeking consumers
 Dabur #Vocalforlocal campaign launched immunity-boosting tonic named Dabur Tulsi Drops &
strengthened tie-ups with many online platforms

➢ HUL McCann has released a new campaign for Dabur “Mitti se judey hum, barsoon se saath khadey
hain hum”, reaffirming its 135-year-old legacy of protecting the health and well-being of one and
➢ AMUL
all
➢ ITC Limited
Dabur Launched its own immunity capsules called Stresscom takig the pandemic situation into
➢ DABUR consideration
Company also decided to launch a range of single herb churnas which include immunity-boosters
like Giloy, amla and aswagandha churnas
➢ Recommendations

Its witty and humorous advertisements through TV and many digital platforms has maintain its
popularity.

They run various on ground campaigns and banner positioning in every part of the country

The Company has about 7,243 employees which are distributed among various segments

The Supply chain management is one of the oldest and it starts from Dabur factory—Carry and
forward agent—Stockiest—Wholesaler—Retail trade--Consumer
 Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones
during this lockdown.
➢ HUL The campaign also celebrates the women who have been at the forefront of this ongoing crisis
➢ AMUL
➢ ITC Limited Dabur Anthem ‘Yeh Bharat hai Humara, Ye Dabur hai Humara’ seeks to showcase its strong
➢ DABUR Indian roots and 135 year old heritage of being dedicated to the Health &Wellbeing of every
household.

Dabur India Ltd. is one of India’s leading FMCG Companies with revenues of over Rs 8,533 crore
➢ Recommendations
Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products
and it has 5 flagship brands

It recorded a net 5.9 percent fall in net profit at Rs 341.8 crore for the quarter ended June 2020,
which very low in the current scenario

Dabur enjoys good reputation both in rural as well as in urban areas due the authenticity of its
products
Dabur health care division has over 260 products which ensure users across all ages and its
manufacturing bases are spread across 12 locations in India, besides 8 locations abroad.
 Setting up mobile stores for People buying without
Collecting products from the Transporting those products in G- Visiting target society
Van –The Grocery Van society people stepping out of the society
nearby warehouse

Now I don’t waste time Yes !! Now I can buy

safely without the fear Mobile store will help to increase the customer base as
by standing in queue at
shops of being infected during pandemic period people are preferring not to go
out of their societies due to fear of the virus.

Pandemic has changed the buying habit of consumer

and even after it ends it will be very difficult fro
consumers to visit stores in large numbers. In this
scenario G-Vans will be very helpful.

More people will be attracted as they will be able to

save both time and money by not going into malls or
stores.
 As most of the colleges are located in
outskirts. So FMCG’s can open a outlet
inside the campus itself and address the
needs of the students.
Colleges in outskirts
Colleges and FMCG outlet
Students buying from the stores
As many villages do not have enough grocery
stores to fulfill their needs. So to address this
problem FMCG’s can once or twice in a week visit
the villages with their products, so as to fulfil
their needs
Villages where the situations are very worse
FMCG’s visiting villages
Villagers buying directly from their own place
FMCG’s should partner with retail giants
like Dmart, Reliance fresh etc. and open
outlets in remote areas where people
are unaware of such supermarkets.
Major retail giants
Establishing supermarkets
People directly buying from the stores