National institute of fashion and technology patna

INTRODUCTION OF PARCHAIEE
PARCHAIEE is a hypothetical brand which sells kids clothing
which will be inspired by the Indian culture and mix of western
culture.
 The raw material (fabric and other materials) will be 100% natural.
Also colours used will be vibrant and trendy in nature.
The brand will pick the trendy design from various fashion shows and
as per suitability the Indian art element will be added in the design.
The brand will depict and promote the various arts special tradition
and culture and different technique of all over the India in
combination with fast fashion apparels.

The uniqueness of the brand will be the use of packaging, the details
and importance about the particular art or technique will be written
on it, which will increase the awareness label among consumers.
We are targeting such people who will have interest on quality piece
of clothes and attractive unique design for their loving children.
Our product range will be-
dress for boy is jeans ,tshirt and top for boy,shirt and pent , baby
festive kurta specialy festival like holi and deepawali, for winter we
have range of jackets and leather jacket,sweatshirts and hoodies and
sweaters.
For baby girl- we will have frock shuit, fairy frock, tops and
tshirt,jeans and jacket , legging and jagging . for winter sweatshirt
and hoodies and jacket as well as sweaters
 Mission vision

Our Vision

To become the preferred brand in the sustainable textle in kid

clothing products.

Our Mission
To responsibly provide quality product and services through
innovation and technology as solution while sustaining the utmost
respect for the earth and every life on it.

Our Values

With uncompromising integrity and principles as our foundation we

will aware, inspire, engage, encourage and deliver.
Business Philosophy
Sincerely help prospects first, and the money will follow.

Our Goal
The goal of PARCHAIEE BRAND is to produce sustainable line
that is perfection.
PARCHAIEE BRAND aims on reducing the textile waste from the
earth gradually and utilise the retained matter smartly and
judiciously. Its ambition is to use the proper technology, knowledge
and wise thinking which keeps the world on the right track.

BRANDING AND LOGO

• LOGO

The logo is designed to emphasize the importance of ancient art and

technique . The shadow of our culture.

COLOUR
Bright red Colour symbolizes love, courage, respect and innovation