HIGH LEVEL BUSINESS

PROPOSAL
To
Vembanad Farms & Resorts Pvt. Ltd.

The document caters the intended Business Transformation Journey and expansion plans of Vembanad farms &
resorts Pvt. Ltd. - Kerala in collaborative Partnership with Prodeon Business Consultants towards a fruitful
outcome and win-win situation for the stakeholders involved.

Confidentiality: This document contains confidential information of Prodeon Consultancy Services, which is provided for the sole purpose of
allowing the recipient to evaluate the proposal. In consideration of receipt of this document, the recipient agrees to maintain information
in this document is confidential and to not reproduce or otherwise disclose this information to any person outside the group of recipient.

Contact Us: Mr. ARS Ramani - +91 88485 68414 & Mr. Manu George +91 97470 11114 Email: prodeonmsc@gmail.com

TABLE OF CONTENTS

Executive Summary...................................................................................................................................................2
Basic Requirements Overview..................................................................................................................................2
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High Level SoW and Objectives Identified..............................................................................................................3
Detailed Problem Statements....................................................................................................................................4
Business Proposal in Detail.......................................................................................................................................5
Services and Costing [BALL PARK Figures]..........................................................................................................6
Company Profile........................................................................................................................................................8
Value Added Services Offered................................................................................................................................10
Vision Targets..........................................................................................................................................................10
Implicit Strategy......................................................................................................................................................11
Trivia........................................................................................................................................................................12

EXECUTIVE SUMMARY
Prodeon Business Consultants would like to thank Vembanad Farms & Resorts Pvt. Ltd., for the opportunity
provided towards potential collaborative partnership enabling desired levels of business transformation for
Amruthamudi Resort project at Idukki, catering business strategy, business level decision making, digital
transformation enablement and overall development consultancy of Amruthamudi resort branding, IT and non-
IT segments.

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We hereby propose the high level business proposal as per our previous virtual and in-person
discussions together with Sri. GK Nair, what we inferred after our Physical Site Reviews (PSRs)
to proposed Amruthamudi resort land area at Azhangad, Peruvanthanam in Idukki district.

We have identified initial set of pain areas and brief problem statements to which we foresee a bright future,
provided you allow us to have an official collaborative partnership in undertaking overall business consultancy
of VFR in terms of branding, IT and Non-IT sector developments except financial management and
management decisions.

We at Prodeon are confident that we can undertake above said relationship to next level assuring VFR to reach
maximum heights and we would utilize all our expertise and experience till date in designated areas to meet up
above your expectations and deliver quality outcome rendering our services to substantially remove all pain
areas identified.

BASIC REQUIREMENTS OVERVIEW

As per the discussions we had with Sri Salim and GK Nair, below mentioned are high level requirements to be
catered by us.

1 Business & Infrastructure Development Consultancy

2 Digital Transformation Consultancy

3 Marketing and Advertising Consultancy

4 In-House Service Provisions to cater above said requirements.

HIGH LEVEL SoW and OBJECTIVES IDENTIFIED

 Develop Amruthamudi as a well-known brand and develop a goodwill in the mind of people who think about
leisure in Kerala.

 Build maximum national and international publicity through dedicated promotion plans.

 Promotional campaigns in major cities of India/Kerala and International.

 Organize programs separately for the customers in different age groups and lifestyles.

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 Improve crowd pulling programs through mall promotions and outside events. [Kiosks/In
shop merchandising]

 Adequate campaigns for customer retention.

 Build tie ups with companies for different activities and events

 Membership/Privilege card/Gift voucher

 Celebrity visits/Affiliations/TV Shows/Radio programs

 Free offers/Raffle contests/Lucky dip/Scratch and win contests

 Weekly Launching Special Programs [WLSP]

 Data collection/Feedback surveys

 Cultural evening programs

 Activities for students/women/men/working professionals

 Partnership packages for hotels and resorts

 Promotions through Highway side hoardings/hotels/road sinages

 Packages for tour operators and Taxi/auto services

 Exclusive adventure tour packages for VFR club members

 Utilize opportunity for movie marketing, web series and in film branding

PROBLEM STATEMENTS CURRENT PAIN AREAS

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 Lack of proper business

strategy.

 Lack of branding and

marketing strategy.

 Improper and unfocussed

advertising methods

 Website lacks clarity and

content.
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PRODEON-NWS CONFIDENTIAL  Zero digital marketing

techniques implied.
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Business strategy is not implied properly

As an entity having unique proposition of catering Water Sports fun rides,
adventurous rides and trainings associated and active in market, NWS is yet to
potentially assess on the Business strategies, Scalability options, Branching out
strategies, Project undertakings, Corporate and Hotel Tie-up utilizations and above
all strategies to attract Customers and retain loyal customers and come up with a
profitable proposition.

Advanced Branding & Marketing not applied

As an entity having potential wide spread opportunities to reach out maximum and
leverage market potential, NWS is yet to fully tap the potential leveraging Industry
4.0 standards and equip with latest branding and advertising techniques.

Lack of Advertising and Brand Awareness

As an entity having vivid capability of catering Gen Next Water sports adventures
and trainings, NWS is yet to advertise their Training packages and potentially
create a brand awareness amongst inbound and outbound tourism community to

BUSINESS PROPOSAL IN DETAIL

The basic requirements of Vembanad Farms & Resorts mentioned under executive summary section
above can be catered by Prodeon quite effectively and efficiently, attributing to our vivid experience in

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Business Consultancy in IT and Non-IT segments whereby we assure all the
requirements and related services can be catered within our control majorly in-house.

Overall Business Consultancy Undertaking

Prodeon is confident in taking up the overall business transformation journey of Neptune Water Sports
in its fullest essence right from individual project consultancies, to phase wise upgrade approaches, to
supporting financial decision making, to scaling up and branching out plan including the Non-IT and
IT infrastructure procurement planning and organizing the same. The profiles of our Founders and
potential stake holders speak for themselves to cater all aforementioned attributes to a guaranteed
success measure of VFR.

Digital Transformation Consultancy

Prodeon’s Digital wing is very strong and would be a guaranteed best bet to take VFR to latest and
niche digital rich transformation path. No business transformation in current era is possible without
equipping yourself with digital technologies and emerging supplementary techs including ERP, Web
Site Designing, Digital Marketing, Profile creation, Managing Customer Loyalty Programs, Wearables
options to candidates attending training programs, categorizing premium guests etc lots of wide spread
opportunities to take VFR equivalent to global standards.

Marketing and Advertising Consultancy

Being phy-gital is the new normal. While running ahead to equip in digital mediums, ignoring
traditional marketing techniques and advertising would lead us to nowhere. That’s where we are
clearly marking an added advantage as we combine latest technologies together with traditional
methods of mass media advertising, hoardings, spread out the word, physical stalls and other
marketing techniques but in unique combinatorial way which we call phy-gital consultancy techniques
towards advertising and brand promotions.

SERVICES & COSTING (BALL PARK Figures)

SERVICES FREQUENCY COST (INR)*
Business Transformation Consultancy
 Investor/Funding Services Phase Wise (2-3 Months) Up to 5,00,000/-
 Business strategy and implementation
services
Digital Transformation Consultancy Phase Wise (2-3 Months) Up to 5,00,000/-
Branding and Advertising Monthly Retainer fees 1,00,000/-
Cloud ERP Implementation One-Time Up to 10,00,000/-
Digital Marketing Monthly Up to 1,00,000/-
Domain &Website Designing One-Time Up to 50,000/-
Server Buying and Hosting Monthly Up to 10,000/-
Non-IT, Infrastructure Development Cost at actual
Undertaking i.e. Construction, Landscaping, Work & Service Based service fees 15%
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Site developments etc extra.
Corporate promotions and presentations,
National and International promotions,
Management services, Productivity training Cost at actual
services, Internal quality and financial Event & Service Based service fees 15% extra
auditing, QMS, Creative contents developing
ERP AMC Services Annually Up to 5,00,000/-
Website AMC Services Annually Up to 10,000/-
*All costs exclusive of taxes

PHASE WISE PROJECT PLAN

Project Phase Deliverables

Amruthamudi infrastructure development and beautification
[property planning and development]
Digital Transformation including Cloud ERP & Digital
PHASE 1 Marketing
Opening of adventure rides and camp stay.

Corporate Tie-Ups and Hotel Tie-Ups

Location and farm area total upliftment

PHASE 2 Equipment Procuring and implementation

Non-IT Infrastructure development and landscaping related.

Travel agent, Travel planner portal tie ups

Customer Loyalty programs

PHASE 3 Awards and Bonus Tie-Ups with TA and Corporates

Planning of Scaling and Expansions

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COMPANY PROFILE – PRODEON BUSINESS CONSULTANTS

In a country like India where diversity and rich cultural heritage are abundance where its myriad
contrasts bring aloud its vibrant colors and business potentials we present ourselves as Prodeon
Business Consultants, teamed up with high level professionals from Kochi – India. Prodeon stand as a
one stop solution provider for all your business needs i.e. branding, marketing, events, channel
developments, franchising, digital services, IT, managerial services, consultancy over infra
developments to its clients with market best technologies which results high quality results and stable
growth.

We cater complete business planning and associated services right from planning stage to a broad
spectrum of market demographics from India’s diverse industry segments. Through a well-oiled
combination of quality solutions, transparent pricing, helping brands connect with customers, flexible
delivery & contract model with a firm commitment to deliver on time and to budget. Prodeon has
successfully built a strong network with its associates based on mutual trust and respect.

TEAM PRODEON

We are a group of specialists, a one stop solution aimed at meeting all your business needs. Working
as a team our professionals harness their in-depth business domain knowledge and insight to conceive
a solution for clients on a full time and/or contract basis, making their often complex business
processes easy, efficient, and effective. As the onward journey continues, Prodeon will continue to stay
focused on delivering value to client’s businesses and helping create a positive revenue impact for their
business. Our importance is for modern techniques which can bring utmost customer satisfaction.

As indicated, We evolve from the time of planning and budgeting to complete execution then to review
and financials, we’ll stick to you all the way through. Our aim is to craft a truly exquisite experience
when with us! We approach systematically and methodically. Our result oriented professionals with a
vast experience in advertising, marketing, events, and exhibitions, creative and technical works will
ensure the accomplishments of services and deliverables. We have enough strength to do any kind of
promotions whether it is entertainment or corporate that’s in any part of India or globally with our own
associates and partners. Whether you are individual or an organization the execution of a flawless
program is imperative for both. We motivate your employees for more productivity and train them to
promote your products and packages.

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WE LISTEN - WE PLAN - WE EXECUTE

Our digital marketing team helps NWS in successfully managing data base as a strategic asset for
customer retention and future promotions. Digital marketing campaigns unleash spectacular digital
experiences by identifying everything from demographic details that will help to develop the best
promotional plans through the channels that will help NWS in decoding the fresh plans and rides for
your particular age group clients/customers. So that NWS can make the perfect assumption about
customer profile, their most demanding products, required campaigns, preparations and services etc.
etc.

Our highlights in core areas of digital marketing includes using online advertising in relevant portals,
websites, social media, group messaging with automation facilities. Perfect form of SEO strategies that
only will bring best results from customers connected to internet. This perfection starts with creating
digital inputs that start with careful research and evidence based user experience in IT engineering. We
have strong alliance with the online promotional groups who have strong upper hand over various
business verticals and these IT experts and we whole as a team of online promoters could bring in a
supporting trend towards our target. The investment is subjected to the prevailing legal environment
and costing as per market cost matrix we are interested to deal with projects with a ticket size of 5cr
and above although we consider lower ticket sizes, if other parameters are good.

OUR STRENGTHS

 We believe customer service has a bigger role

 Crystal clear accountabilities & Rigorous managerial capacity
 Empowering your brand enhancing intention to stay with us
 Eliminating politics and bureaucracy
 Working on participative management and distributed leadership
 Controlled expenditures and stimulated income
 One stop platform for all solutions
 Run by a team of young, dynamic and enterprising individuals.

PROJECT SLOGAN

“Conserve Nature and Promote Fitness”

ADVERTISING OBJECTIVES

 Sensitize clients on approach with fitness context

 Understand and apply new strategies

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 Align the clients entire team on a common goal and planning
 Generate new initiatives for our clients
 Attach new avenues for business expansion and growth
 Set clear conviction based priorities up-front

COMPREHENSIVE ADVERTISING PLANS

 Mass media [Print, Electronic, Radio etc.]

 Cinema
 Digital and social media
 Outdoor Media
VALUE ADDED SERVICES OFFERED

No cure has as yet been identified for the pandemic globally. We’ve have however witnessed the rends
faced in the global tourism industry by the recent Covid -19 outbreak. Prospective custom will be wary
of visiting tourist destinations due to fear of spread. This time can best be utilized to focus on
infrastructure, environment, crowd handling and safety measures. We aim to provide the best of
services and facilities to tourists, fitness enthusiasts, travellers, trainees as well as to local custom and
people across Kerala by introducing world class facilities. Develop VFR to be the frontrunner in water
sports, aquatic and allied fields. On a broader scale though, finding accurate figures and statistics is
something of a problem today and in a centrally appointed and vigilant monitoring today one can only
make estimates

 To promote tenting, trekking, hiking, camping and adventure tourism related projects through
development and installation at Amruthamudi respectively including construction.
 Develop strategic alliances with resorts, cottages, homestays, hotels, adventure clubs, health
clubs, educational institutes, universities, sports associations, Police, army, Navy and other
defense services, taxi services, tour operators, amusement parks etc.
 Publish booklets about fitness through aquatic activities and to promote water sports, publish
destination maps mentioning VFR footprints to show the importance of alliance with VFR for
the people in the tourism industry.
 To initiate aquatic educational programs and training programs of various courses and job
oriented courses.
To create awareness about natural conservation and health consciousness among the people in Kerala
in general and among the professionals, govt. officials, NRIs, students, sports persons and others.
Inform them on the various adventure programs, leisure and fitness to remove prejudices &
misconceptions and to make NWS a tourism friendly and safe establishment. This can bring the host
community/local people residing near VFR centers closer and create a tourism friendly environment.
This will reflect positively on us sending the right vibes to visitors leading to better growth.

The strength of Kerala tourism is its excellent natural recourses in the form of beaches backwaters,
hillstations and wildlife sanctuaries. VFR focus on the conservation of the ecology and preserving the
pristine environment at its beaches will reduce the negative impact of dirty beaches. Kerala is
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immensely rich in its arts, cultural and folk arts. NWS can also have an open platform to
promote these cultural forms to its clients as an innovative tourism product in their venue at
Amruthamudi – Idukki

VISION TARGETS

 To increase earnings 10% from tourists and 20% from corporate plans
 Achieve an annual growth in foreign tourists and professionals 15%
 Create employment opportunities
 To add required number of hotels and resorts to this project
 To add maximum possible water spot destinations throughout Kerala

IMPLICIT STRATEGY

 To elevate water sports and aquatic activities in Kerala

 Promote water sports as a priority of the state tourism development corporation
 as the growth of inland tourist growth in post Covid -19 season ahead.
 To develop sustainable water sports destinations with focus on natural conservation and
preservations against global water pollution through global organizations, NGOs, local
governing bodies and central/state government departments
 To ensure quality services in all the areas aquatic activities in the form of rides, packaged tours,
training programs, classification and monitoring
 To add to Medical/Wellness/Dental tourism packages

TRIVIA

We’re submitting this proposal with great pleasure. We are here to unpack for you innovative ideas,
good plans, project planning and execution, design water sports rides and packages, fitness programs.
We’re fully confident that we could develop and deliver varieties of programs for your water sports
promotions. We plan to cover all touch points and segments of promotion. We’ve a dedicated team at hand to
ensure all projects are delivered to clients to a very high standard. We have an ever expanding client base and
apply the same enthusiasm and fresh approach with each and every project undertaken. We believe in our
business insight and ability to deliver in partnership with our clients. Ideas and contents that speak and connect
with target audiences. We strongly believe in contributing meaningfully to our clients through business
partnership and delivery of real economic and brand value.

Management of all the activities would be under the direction of Prodeon

Defining Prodeon’s role, a mandate/contract for a minimum period of three (3) years is required to be
signed between Prodeon and the NWS seeking consultancy services in respect of the time involved,
respective roles and responsibilities of both the parties and retainer fees to be paid to Prodeon.

PROPOSAL EXCLUSIONS
 Financial Consultancy
 Location Procurement
 Security Agency Services
 Managing Property and Premises etc.
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 Anything other than what is mentioned in above Service and costing matrix.

Thank You!

Submitted by, Received by,

Manu George For, Neptune’s

Submitted on – 15/09/2020
Place: Ernakulam

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