Bachelor of Science in Agribusiness Management

Course Code : CC103 Course Title : Entrepreneurship

Credit Units : 3 No. of Hours : 3 hours per week
Pre- Requisite : CC102 - Concepts and Dynamics of Management Academic Year/Semester : 2020 – 2021 / 1st
Semester
Instructor : __________________________

Course Description

This course provides business with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business,
developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system.

Course Objectives

At the end of the course, the students are expected to:

A. Develop personal entrepreneurial competencies and business ethics

B. Identify the contributions of the entrepreneur in economic development.
C. Perform self-assessment to determine their level of predisposition to entrepreneurs; and
D. Acquire through understanding of management styles.

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Course Outline and Timeframe
WEEK/s TOPIC/S
I. Course Orientation
Week 1
A. Course syllabus
B. Class Policies
C. STCAST Handbook
I. The Concept of
Entrepreneurship
Week 2-3
A. The Entrepreneur
B. Entrepreneurship as a Dynamic
Process
C. The Factors that Develops
Entrepreneurial Activity
D. Peculiar Characteristics of
Managers in Solving Problem
E. The Filipino Entrepreneurial
Landscape
INTENDED LEARNING TEACHING LEARNING ASSESSMENT TASK
OUTCOME/S ACTIVITIES
Get acquainted with each other. Self-introduction Self - introduction
. Oral Recitation
Orient students STCAST mission
and vision, course context, Q & A
grading system and classroom Discussion
policies.
Assignment
Defined what is an Entrepreneur Lecture / Class Discussion
Described the key concepts in Q & A Graded Oral Recitation
the making of an entrepreneur.
Quiz
Gave the factors that develop Group Activity
entrepreneurial activity.
Gave the difference between a
Manager and an Entrepreneur.
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II. Development of
Entrepreneurship
A. The Making of Filipino
Entrepreneur
B. Challenges for Entrepreneurship
C. The starting point to
Entrepreneurial Success
D. Entrepreneurial Management
Demand
E. Profile of Successful Entrepreneur
F. Managerial Skills that makes
Successful Entrepreneur
Discussed the development of
entrepreneurial landscape
Discussed the development of Assignment
Pinoy entrepreneurship Lecture / Class Discussion
Q&A Graded Oral Recitation
Discussed the different starting
point in the making of successful Quiz
PINOY entrepreneur.
Enumerated the forces in the
development of successful
entrepreneur.
Enumerated the demands in the
development of entrepreneur.
Discussed the qualities that
makes successful entrepreneur

Enumerated and discuss the

managerial skills necessary in
the making of entrepreneur.

III. Economic Development and

Week 4-5 Entrepreneurship Assignment
Explained the different factors in Lecture / Class Discussion
A. Employment Opportunities determining Economic Growth Q&A Graded Oral Recitation
B. A second Look at the Agrarian
Reform Program Examined the contributory Quiz
C. Agricultural Cooperatives. determinants in the making of our Group Activity
economy.

D. The Failure to Develop Better

System of Education Discussed the role of
E. Availability of Needed Capital employment as contributory
factor in economic development.

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 Discussed the role of AGRIAN
REFORM PROGRAM and how
we can develop the same for our
economic growth.

Discussed the role of Education

in Economic Development.
PRELIM EXAMINATION

IV. The Government and the

Development of
Entrepreneurial Economy
Week 6 A. The Philippine Economic
Landscape
B. Investment in New Industries
C. Tourism as Economic Component
D. Development of Better
Infrastructure
E. Investment in Production
Technology and Research
F. Government Incentives to Small
and Medium Enterprises
G. Entrepreneur and Socio-Economic
Development
Described the status of Philippine Lecture / Class Discussion Assignment
economy. Q&A
Power point Presentation Graded Oral Recitation
Explained the investment in the
development of new market. Quiz
Discussed the factors in the
development of Tourism in the
country.
Explained the role of infrastructure in
economic development
Discussed the role of investment in
production and research.

Discussed how the government can

effectively help the Small and Medium
Industries

Identified the contributions of the

entrepreneur in economic
development

Discussed the factors that should be Lecture / Class Discussion

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 V. STRATEGIC PLANNING AND
BUSINESS DEVELOPMENT
A. Environmental Scanning
Week 7-9 B. Strengths Weaknesses
Opportunities and Threats (SWOT)
C. The Identification of Business
Opportunity
VI. PINOY ENTREPRENEURIAL
CHARACTERISTICS AND
BUSINESS STUDIES
A. Organizing the Business Enterprise
B. The Event Formation Process for
Entrepreneurs
C. Entrepreneurial Studies
D. Basic Phases of Entrepreneurial
Studies
E. General Format of Entrepreneurial
Studies
studied before venturing in new Q&A Assignment
business Power point Presentation
Graded Oral Recitation
Explained the importance of
environmental scanning. Group Activity Quiz
Discussed the important role
of SWOT analysis before starting the
business Lecture / Class Discussion
Q&A
Power point Presentation
Identified the business opportunities in Assignment
the countryside
Group Activity Graded Oral Recitation
Quiz
Explained the important characteristic
of the entrepreneur.
Discussed the decision making
process of the entrepreneur.
Explained the event formation process
in the making of successful
entrepreneur.

Discussed the importance of

Entrepreneurial studies before
business formation.
Gave the different phases of
entrepreneurial studies

Prepare a project feasibility study.

MIDTERM EXAMINATION
Understood the first step in
establishing business such as

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 choosing the business name and
different factors to be considered in
putting up a business. Assignment

Graded Oral Recitation

VII. FORMS OF BUSINESS
Week 10- Differentiated the different forms of Lecture / Class Discussion
12
OWNERSHIP AND business ownership and their Q & A Quiz
REGISTRATION advantages and disadvantages Power point Presentation
A. Tips in Choosing the Business Name Identified and classify the different
B. Sole or Single Proprietorship government agencies and areas for Group Activity
C. Partnership registration.
D. Corporation
E. Cooperative Knew the causes of business failures
F. Causes of Business Failure and prevent it
Understood the planning that affects Assignment
company’s success.
Graded Oral Recitation

Lecture / Class Discussion Quiz

VIII. PRODUCT DEVELOPMENT
Determined the types of product, Q&A
goods or services, consumer or Power point Presentation
A. Product Planning industrial
B. Level of Products
C. Types of Products Related the product life cycle in selling Group Activity
D. Characteristics of Services the products to the different phases of
E. Consumer Products marketing plan.
F. Industrial Products
G. Elements of a Product Mix Analyzed the new product planning as
H. Product Positioning it is applied in the developing a new
I. Industrial Services product.
J. Product Life Cycle
K. Stages in the Product Life Cycle
Developed a new product for business
proposals.

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 IX. PRICING STRATEGIES Determined the meaning of price and Assignment
Week 13 its importance. Lecture / Class Discussion
A. Price Q&A Graded Oral Recitation
B. Price Strategy Understand the types of consumer in
relations to pricing. Quiz

Identified its importance and steps in

pricing and strategies in setting a
price.

Determined the appropriate strategies

in pricing a certain products; and

Prepared a pricing strategy in the

designing a marketing plan.
SEMI-FINAL EXAMINATION

X. PLACE OF DISTRIBUTION Described the nature of distribution

Week 14 planning and its importance. Lecture / Class Discussion Assignment
- 15 A. Distribution Planning Q&A
B. Basic Types of Channel Distribution Distinguished the basic type and Power point Presentation Graded Oral Recitation
C. Intensity of Channel Distribution intensity of channel coverage.
D. Transportation Quiz
E. Transportation Service Classified products for the basic forms
F. Categories of Transportation Firms of transportation
G. Inventory Management
H. Warehousing Identified retailing and wholesaling as
I. Retailing a strategy to distribute the products.
Week 16 J. Types of Retailers
-18 K. Store Location Evaluated the appropriate strategy in
L. Wholesaling distributing product

Described the nature of promotion.

XI. PROMOTION
Distinguished the different tools of

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 A. Importance of Promotion promotion.
B. Objectives of Promotion
C. Promotion Mix Identified the different strategy of
D. Steps in Planning the Promotion Effort mature products.
E. Advertising
F. Task of Advertising Management Classified the publicity as a basic tool
G. Sales Promotion in social responsibility

Choose the best promotional tool in

order to gain profit.
XII. ENTREPRENEURIAL ETHICS
AND SOCIAL RESPONSIBILITY Defined the meaning of ethics and
social responsibility.
Lecture / Class Discussion Assignment
A. The Foundation of Entrepreneurial Enumerated the foundation of Q&A
Ethics entrepreneurial ethics. Power point Presentation Graded Oral Recitation
B. Ethics and Entrepreneurship
C. The role of Ethical Standard for Discussed the characteristic of Quiz
Entrepreneur entrepreneur in the practice of ethical
D. Good Business Ethics behavior.

Explained the ethical role of

entrepreneur in dealing with different
stakeholders.

Explained the growing decadence in

the practice of morality and ethical
standards

Discussed how we can help rebuild

ethical standards in our society.
FINAL EXAMINATION

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Required Readings Suggested Readings
Introduction to Entrepreneurship / Pereda / 2013 Entrepreneurship / De Guzman, Angeles / 2018
Entrepreneurship / Acierto, Marife / 2017 Entrepreneurship: Starting & Operating a Small Business / Mariotti,
Steve / 2017
Entrepreneurship / Morato, Eduardo / 2016
Entrepreneurship and small business management / Medina , Roberto / 2014

Classroom Policies Course Requirements

Class Standing
 Attendance
S - Self- Disciplined Students
 Oral Recitation
T – Turn – off Gadgets during class hour  Quizzes
 Assignments
C – Come to Class on time Project
Examination
A – Abide policies and regulations to the Institution

S – Serve the school and community through proper disposal of garbage

Grading System
T – Temperate in work and action in and out of the campus Examination 40%

Quizzes and Assignments 30%

Class Participation 20%

Projects, Deportment & Attendance 10%

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100%
Consultation Hours

Vacant Time - Monday/Friday @ Faculty Room

Course Prepared by: Recommending Approval Approved by:

CC103 - ROLLY C. FIGUEROA EXALTACION P. MAULAWIN, MAEd MARTHA V. TIMTIM, Ph.D.

Entrepreneurship BSAM Program Coordinator College Vice President College President

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