FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS NASIONAL
SOAL UJIAN TENGAH SEMESTER GENAP
TAHUN AKADEMIK 2019/2020

MATA KULIAH : Bahasa Inggris Bisnis II NPM :

HARI/TANGGAL : Rabu/ 6 Mei 2020 Nama :
WAKTU : 13:30 - 15:40
KELAS : R02 Tanda Tangan :
DOSEN : Dra. Retna Setya Pratiwi,M.Si.M.
SIFAT UJIAN : Close Book

PLEASE WRITE DOWN THE ANSWER ONLY IN YOUR ANSWER SHEET!

I. Reading Comprehension

Using MPR to Reinforce Advertising and Promotion

Marketing public relations rarely stands alone. It is most effective when it works
strategically with advertising and promotion to meet marketing goals. MPR is used both
to complement and supplement advertising. It can extend the advertising message by
delivering different but complementary messages to the same mass audience. It can also
complement advertising in mass media by reaching discrete or specialized demographic,
pyschographic, ethnic, or regional audiences with specifically targeted messages. On
other occasions, MPR might complement consumer advertising by influencing influential
who in turn influence the consumer.
Alternatively, MPR can be used to supplement the advertising campaign by
carrying the same message to the same or different markets. By using a variety of media
not included in the ad budget, MPR can extend the reach of advertising and make it work
harder.
MPR can also be used to test marketing and positioning concepts. Public relations
pioneered the fitness walking concept that because the Rockport Company’s total
marketing thrust and the basis of its advertising. Likewise, Campbell Soup Company
developed the healthful eating concept as a public relations program before it became the
national advertising campaign.

Answer in complete sentences

1. What is the purpose of Marketing Public Relation (MPR)?

2. What are the types of MPR in mass media?
3. Can MPR able to test marketing and positioning concepts?
4. What is the definition of marketing?
5. What is market segmentation?

II. Vocabulary
FILL IN THE BLANK WITH ONE OF THE GIVEN WORD
1. “It” in line 4 refer to …. (from the above passage)
2. Marketing is ….….. to organization a consumers ……
3. The …….. of marketing are directed at a market.
4. Government thought that if …. started to rise, they should tighten their fiscal policy
and raise interest rate.
5. In 1967 government ……. on standard Keynesian lines.
6. …………. wrote the Wealth of Nation in the early years as Britain’s Industrial
Revolution.
 7. ……………. tried to explain the poverty of the masses.
8. ……………. argued that the macro economic management at demand was needed to
…………. growth and jobs.
9. A sentences which is pronounced by the speaker by his own is called………….
10. In conditional sentence the past form of verb “be” is used. In this case only …….. is
used for both singular and plural subjects.

(were, was, Maynard Keynes, Adam Smith, inflation, alike, important, MPR, efforts,
effort, responded, David Ricardo, direct speech, sustain)

III. Grammar (Write Down The Answer Only)

A. Complete each sentence with a preposition and a form of the verb in parentheses.
Situation 1: An airplane flight
1. A man is complaining (have) ___________ an aisle seat rather than a window seat.
2. The pilot was late, but he had an excuse (be) __________ late.
3. The co-pilot will be responsible (fly) ____________ the plane.
4. Security personnel are prohibiting a woman (get) ___________ on the flight.

B. Change the Active to Passive

1. The professor is going to lecture the corona’s disease.
2. The doctor will treat the corona’s vaccine the patients.
3. Rector has required the lecturers to lecture online class due to the corona’s disease.
Change the passive to active:
4. A/P voice were teach by Ms. Retna
5. The boy is help by Mary.

Telah di perikasa Tim Prodi Dosen Pengampu/Koordinator

Tanggal.........................................

Dra. Retna Setya Pratiwi, M.Si.M.

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