WEEK 1 PRELIM TOPICS 1, 2 & 3

WHAT IS COMMUNICATION?
• It comes from the LATIN word ‘comunicare’ which means to share or to make
common.
• It is the exchange of ideas from one person to another.
• It aims to express or send a thought, a message to a single person, a small group, a
big audience, or the mass.
• It is used in initiating, maintaining and terminating relationships; influencing and
persuading others; airing concerns, fears, desires, questions, and answers; and
managing and resolving personal, national and international issues.
• Communication can be expressed through Verbal and Nonverbal Communication

NATURE OF COMMUNICATION
1. Two-way Communication – communication that receives a feedback
One way Communication – communication that has no feedback
2. Verbal Communication – communication with the use of words
- oral/written
Non-verbal Communication – communication without the use of words
- body language, facial expressions, eye contact, etc.
3. Formal/
Informal Communication - communication is determined depending on the
situation of the communicators, or the venue of their communication.

 Formal Communication – if the communication is done in a business setting such

as business meetings.
- Letter, memo, reports and etc. are also under the formal
communication.
 Informal Communication – if the communication is done somewhere and you happened
to communicate with someone you know or you do not know and the setting of your
communication is not in a proper place such as in the hallway, corridors, canteens, etc.

4. Personal/Impersonal Communication is determined depending on the relationships of

the communicators

Personal if the communicators are related to one another such as when you
communicate with your family, relatives, or friends

Impersonal – if the communicators are not related to one another like when you are
communicating with people whom you do not know, transacting with people you just first
met, talking to a stranger and etc.

FACTORS INVOLVED IN COMMUNICATION

1. Identify the content to be covered
- Are you going to give instructions?
- Surprise somebody with good news?
- Plan to share ideas?
- Evaluate something?
2. Know the communication climate
- It is also important to know the communication climate before delivering a message
to someone because it also affect the flow of communication.
Positive Communication Climate - easy expression of thoughts or feelings, solve
problems, & come up with good decisions
Negative Communication Climate – there is tension or uneasiness of expressing one’s
thought as well as solving a problem

3. Learn how to tune in to the other person

• Tuning in means finding out how the other person processes and stores
the information he/she receives
• How a person interpret/understand a particular message given to them
Three (3) Sensory Process
1. VISUAL – retain a good picture of message in the mind
- describing/remembering things by the way they look like
2. AUDITORY – learning through listening
- storing sounds
3. KINESTHETICS – storing information through tactile or kinesthetic (body
movement)

4. NON-VERBALS – refers to the delivering of message without the use of words

- body language (facial expressions, gestures, stances, symbols (clothing,
hairstyles, tattoo) and etc.
- proxemics
- paralanguage
- presuppositions
- cultural and environmental conditions

In communication, 35 % is used using

words or the verbal communication
VERBAL 35 %

NONVERBAL 65% In communication, 65 % is

used using the non-verbal
Facial Expressions
Tone of Voice
Movement
Appearance
Eye Contact
Gestures
Posture
 THE COMMUNICATION PROCESS

CHANNEL

ENCODED
DECODED
MESSAGE
MESSAGE

SENDER FEEDBACK RECEIVER

SENDER
• also called as ENCODER, SOURCE, or SPEAKER
• initiator of the communication - the one who begins the conversation
• conceptualizes an idea before sending message to the sender
• The person who encodes or send a message

MESSAGE

• final concept of the idea formulated by the sender

• Speaker determines whether the purpose of the message is to inform, persuade or
entertain, educate or inspire
• This is what the receiver of the message decodes/interprets
CHANNEL
• In oral communication, this is called the ``sound waves’’
• is the pathway/device used in transmitting a message
• A particular technique or method used in transmitting a message
• it can be verbal or non-verbal
• it can be through writing, speaking, broadcasting or advertising through newspapers,
radio, television and other printed materials, using body language or symbols, the use
of cellphones, telephones, social netwok and etc.