.

TEAM SELL THROUGH

PROYECT:
EXECUTIVE BAGS COL.

TEAMMATES:

VICTOR ANDRES ARAUJO BECERRA

ANGIE LORENA CALDAS LAGOS

FELIPE ANDRES DAZA SÁNCHEZ

CARLOS ARMANDO ESTERLIN

JONATHAN DANIEL RAMIREZ MATEUS

SERVICIO NACIONAL DE APRENDIZAJE - SENA

02 /03/2021
Brief:
1.Product We are going to develop an original and elegant product.
description with a combination of materials (wood and leather) that will make an
attractive option.
The briefcase is designed for young students and professionals, ideal for
carrying your laptop and everyday documents.
We seek to make this design with ecological materials, these being
cultivated wood, and synthetic leathers that provide sensations of pleasant
textures.
As intangible elements of our product we imply innovation in design and
ecological responsibility.
2. Slogan “Naturally exclusive”

3. Advertising The expected reaction we would have to the campaign, it is primarily that
Objective potential customers know our product, and its characteristics, secondly to
achieve the effective recruitment of end customers and followers of our
company.

4. Target Acording the specifications that we going to ofert. We are going to focus
on people from mid-high social class, workers and students those who
are interested in culture activities, fashion,technology. They are
population that frequently make research on the internet and popular
media users, On Marketing we found the kind of population we want to
focus is named as Millenials, people that are very active in social media,
with constant access to information and concerned about aspects such
as the environment and politics.

5.Type of
advertising The type of advertising that we are going to implement is of the graphic
order, more specifically online advertising, these being photographs, and
web banners, for pages and Google Ads and Instagram Ads.
6. . What is the We are going to generate a campaign of expectation by publicizing our first
message you bags as a new alternative in the market with a different design and
are going to materials.
transmit?
7. Deliverable

8. . Duration of Our campaign is going to run for a period of one month before the
the campaign ( inauguration to the web store and also before the product launch.
2 months or
how much
time)
REVISTAS RELACIONADAS CON MARKETING EN EL SISTEMA DE BIBLIOTECAS SENA.

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