ENTREPRENEURSHIP

ACTIVITY 1

1. Illustrate the three different levels for each given product or service:
a. A five-star hotel
Core Benefits: Satisfaction
Physical Characteristics: Customers' needs being the priority, clean, beautiful designs and rooms,
lots of amenities
Augmented Benefits: Leaving gifts or Gift bought after checking out

b. A high-end wrist watch with a price that ranges between P50 000 and P100 000
Core Benefits: Fashion, sense of belonging
Physical Characteristics: made with the finest materials like ceramic or stainless steel, and its
packaging
Augmented Benefits: 6-months warranty

c. A clothing line for young urban professionals

Core Benefits: Fashion trends, modesty
Physical Characteristics: size, type, light weight,
Augmented Benefits: Free gifts or coupons

d. A cell phone brand with prices that range between P10 000 and P25 000
Core Benefits: used for communication
Physical Characteristics: screen size, color, packaging, and features
Augmented Benefits: 1 year warranty

e. An airline company that caters to the needs of the price-conscious traveler

Core Benefits: Gets you from A to B cheaply
Physical Characteristics: An airline journey
Augmented Benefits: Food bought during the flight

2. Yes, we’re using the internet to use other things, just like we do in real life. In business, instead of
shopping in the mall, customers browse and find products on the internet which I considered it a place to
shop. Also, it is like a place that people can gather together on different social media apps and they can
communicate in real time.