ALHEA L.

GUYON ACTIVITY 6: MARKETING MIX STEM 12-B

1. What product or service is the most appropriate for the opportunity?

 Book Café- Since we are in the midst of a pandemic, having a way to
relax the mind is important because being quarantined for a long time
is also hard for people, especially those who have problems of their
own. In academics, students, parents and teachers are struggling
because of online and modular classes. Since not everyone have the
ability or means to access online activities, the book café comes with
free wifi and free use of computer in the café as long as he/she buys a
food or beverage but if not, there will be a rent fee. It is also a place to
get information not just online but also in books, there are various
genres of books like story books and books involving academics. With
this not only can people be full in stomach but also in mind.
2. What location is best suited for the business where there are more
potential customers?

The location that is best suited for the business is in Abatan, Buguias,
Benguet because it serves as a stopping or resting place for
 travelers, farmers and citizens of Buguias. There are also various stalls
and buildings here where people buy and eat. It is an easy to find
place suitable for people who wants to rest, read and do their
homeworks and work.
3. What is the most appropriate price, and the pricing strategies will be used
for the target customers?

Menu
Menu Item Price Menu Item Price

Espresso Short Tall Grande Sandwiches

Americano 25 45 55 Grilled Mozzarella & 39
Ham
Café Mocha 25 45 55 Clubhouse 49
Café Latte 25 50 55 Egg and Ham 29
Espresso 25 35 55 Omelette 29
Caramel Macchiato 3 45 55 Hamburger 29
Mint Chocolate 30 40 55 Cheese Burger 29
Cappuccino 30 50 55 Sweets
Vanilla Latte 25 35 55 Red Velvet 29
*3 Grande for PHP 150 Cake(Slices)

Cold Drinks Macaroon(7 pcs) 39

Orange Juice 15 20 25 Croissant 29

Apple Juice 15 20 25 Cheese Cake(Slices) 29
Iced Latte 25 35 45 Snacks
Mocha 25 35 45 Crispy Tacos 49

Tea Skinny Fries 49

Matcha Truffle Taters 69
Citrus Spicy Calamari 49
Earl Grey Fried Chicken 59
Wings
The pricing strategies used are:

Bundling, as shown in the menu in the espresso part that when you
buy 3 Grande Sizes, you will get it for Php 150, the flavors can vary.
Bundling is attractive to consumers who benefit from a single, value-
oriented purchase of complementary offerings. Bundling helps to
increase efficiencies, thus reducing marketing and distribution cost.
It allows the consumer to look at one single source that offers
several solutions.
Psychological Pricing, the prices of the food in the food section are
shown, these are 29, 39, 49, and 59. When people perceive they are
getting a bargain, are paying a reasonable price for a product or feel
what they are paying offers great value for money, the reaction is innate
and immediate. Psychological pricing is to give the illusion of that

value. The specific intention is to get customers to buy and feel

happy about their purchase.
4. What are the basic skills needed for the job?
Ambition-Ambition drives people to advance and accomplish their
goals. Well-aimed and supported by values, ambition reflects a
healthy self-esteem and higher power of abstraction and
visualization of the future. Ambitious people (in a good way) have a
gleam in their eyes as they approach their goals.
Willingness to Learn-Education is a life-long process. You must stay
updated with changes in technology, the evolution of your industry,
sales processes and more. Always seek new knowledge. More than
that, look for the most successful people in your industry and do not
be afraid to ask for their opinions or advice.
Ability to Listen-You simply cannot manage a great team or run
provide a great customer service if you are not an effective
communicator. Communication is a two-way street. In order to
communicate outwardly in an effective manner, you must pay
attention to others’ motivations, hot buttons, interests and more.
You also must be aware of non-verbal cues, such as body
language. Avoid coming off as being self-promotional or vain, and
strive to show that you are helpful and interested in others. This can
foster collaboration, get others excited about your goals and more
rather than turn them off because you seem overly interested in
your own self-interests.
Creativity-If you always do the same thing, you very likely will not
enjoy new and better results. You must try new things to find what
works best. You also need to enrich your live with new experiences
regularly. This may be something as simple as talking to new people
or taking a personal interest class. Each experience that you have
can lead to new opportunities that you previously did not have
available to you.
Assertiveness and Confidence-While listening is important for
effective communication, you also must know when you need to
take control of the conversation and assert your opinions and
beliefs. You should listen to others who are making reasonable
claims and requests, but you also need to know when to say no. Be
consistent yet open-minded to earn respect and trust from those
around you. You need to know what you stand for, and you need
to stand up for those beliefs.
Perseverance-Many of the most successful business owners have
suffered devastating defeats and failures. Rather than look at these
events as an end to a situation, they have looked at these events as
important learning moments. They maintained their optimism and
perseverance, but they also made calculated changes to future
efforts. Remember that you only fail when you stop trying.
Persistence is the key to success.
Courage and Risk Taking-In order to harness the power of creativity,
you must have the courage to act on your great ideas and plans.
While you need to research your ideas thoroughly, you must
also have the courage to take an unknown step and try things that
 are unfamiliar to you. In the words of John Burroughs, “Leap, and
the net will appear.”

5. What sets the product or service from the rest?

It is a café with lots of books, just like a library but in here you can
read, learn, eat and relax, it is also a quiet and warm place for
people who likes noiselessness. Restaurants are common in our area
but some people prefer quite places.
It comes with free Wifi especially for students who are in need of
internet connection or for those who doesn’t have mobile data
because due to the pandemic classes are online and modular. It
also can be used for students who prefer to study outside and it is
also good for the mental health because being quarantined for so
long can stress people out.
It also has computers perfect for students and workers and with the
printer they can print their works, assignments and projects.