Stephanie Cajucom

BSBA-3rd year

Green Marketing initiatives taken by Filipino firms in the Philippines

1. Bambikes

- Biking is already a good way to decrease one’s

ecological footprint, but Bambikes takes it a step
further because their bikes are made from bamboo.
Quite surprisingly, their bikes actually have a clean,
sleek look — not messy, not tacky. It’s the perfect way
to make a statement about going green. If you don’t
think that you want to invest in a bike, you can still
enjoy Bambikes by joining their Intramuros tours.

2. Cocoon Boutique Hotel

- A luxurious experience need not be wasteful. At
Cocoon Boutique Hotel, you can enjoy a sosyal
staycation in their indulgent rooms without feeling
guilty. The upcycled furniture and repurposed wood
give the hotel an opulent but very natural feel. They
even have their own rooftop garden where they grow
spices and herbs for their kitchen! Owners Atty.
Ramon and Gigi Vinzon went out of their way to
create a sustainable hotel, but because everything
was planned well, their guests would never feel
deprived.
3. Echostore

- ECHO stands for Evironment, Community Hope

Organization. They describe themselves as the
combination of “Body Shop and Wholefoods”.
Basically, they sell sustainable, green, organic
products to offer customers guilt-free options. The
community aspect of the brand helps marginalized
groups by providing sustainable livelihood. Our
favorites? They have specialty coffee from Bukidnon
and Benguet at reasonable prices.

4. Loudbasstard

- Who has not heard of them yet? They’ve made a

name for themselves with their renowned bamboo
speaker dock. This Cebu-based green company has
gotten bigger, and they now offer more products, but
they still have the humble speakers that caught the
world’s attention when they were first released in 2012.
It’s the perfect gift for your cousins abroad. You may
purchase their products here. Their items are also
available in selected branches of Bo’s Coffee.

5. Sustainably Made
- Mahogany has never been this practical, useful and fashionable. Woodslingers Marco
and Mario Sebastian make brilliant use of their trees by making anything and everything
— from tablet stands to beautiful serving plates to timeless dinner tables. With their skill
and artistry, it’s like they’re just playing with wood! They recently impressed the kitchen
experts at Madrid Fusion because of their beautiful kitchen items. You might want to
buy your Christmas presents from these guys, but you need to make your list early
because they’re in demand.

6. Fluffy Pwets
- Perhaps you have a friend or relative who’s about to
give birth soon? It would be nice to gift them with hybrid
cloth diapers made from organic cotton materials.
Disposable diapers fill up our landfills, so this reusable
option is a much better choice. They come in modern,
fashionable designs. You can make a special order if
you have a specific print in mind. They even have a
General Luna diaper!

7. P2P bus
- Reducing cars on the road is one surefire way to help the
environment get better. If taking the MRT or riding a
jeepney to work sounds too much for you, then you should
try the P2P bus. It’s clean, efficient and it follows a
schedule. It’s trying to copy the more efficient bus systems
of our neighboring countries. The sad thing? It doesn’t
seem to be getting as much support as it should. The
government might find a reason to take it away if the
commuting public won’t show support. If you haven’t
already, please given it a try. You might find yourself
enjoying the best Manila commute of your life.

8. Messy Bessy
- Cleaning materials are usually made using harsh
chemicals, aside from being harmful to the
environment, it can also be harmful to your home,
especially if you have kids. Messy Bessy is a line of
cleaning materials that offers a good alternative for those who want a natural, chemical-
free option. They are safe and biodegradable, so it’s good for you and the the planet.
Our favorite is actually their bug spray. It’s a must-have, especially this dengue season.
Their products are available in various shops and groceries.

References

- Coconuts Manila (2016). Go green: 10 Pinoy companies who put the planet
before profits. Retrieved from https://coconuts.co/manila/features/go-green-10-
pinoy-companies-who-put-planet-profits/