Top Performing Strategies to Land Clients for Your

Agency
By: Cereal Entrepreneur

*Note*
The methods listed below have been tested and proven by myself and a collection of
other successful Digital Marketers. To see the best results this takes a
commitment...almost a change in lifestyle. You need to live and breathe getting new
business in the beginning. This takes time and REAL effort. Not for slackers or quitters.

1. Networking
a. This is by far the best way to build new business.
b. Most people don’t utilize their network to the best of their ability so this tends to
get thrown out of the window due to lack of results.
i. Immediate Connections
1. These types of connections are family members, friends, past co-
workers, etc.
2. REMEMBER: Most people think that because these are the
closest connections that you have that they will be willing to
devote their time and effort for free. This isn’t the case. Be helpful
and meaningful in their lives and they will be there to help you too.
There has to be a give before there can be a take. Make sense?
ii. Secondary Connections & the Extended Network
1. These are the connections of your primary connections that you
DON’T have a relationship with already.
2. I usually like to start with my primary connections that I KNOW will
be willing to help me and ask to meet their extended connections.
Look for potential social settings or outings to get in front of their
face.
iii. Utilizing local business groups, organizations, and meetup groups to meet
new faces that are looking to make new connections.
1. BNI actually has a policy in place that requires their members to
be constantly bringing in new leads for members of the group.
c. Build the relationship FIRST!
i. Don’t try to make a sale immediately after meeting someone. Plain and
simple. Build the relationship, provide value and look for opportunities to
“hang out”.
ii. They should be a friend before they are ever a customer. THEN they are
much less likely to ever leave.

2. LinkedIn
 a. LinkedIn is a marketplace FULL of potential business opportunities. NOTE: I
don’t get paid to promote them.
i. Yes, there is a fee of $79.99/month so you can have access to their Sales
Navigator feature, but if you can land 1 or even 2 clients a month using
their automation process to find qualified leads— would it be worth it to
you? One sale in this business can easily land a $5,000 a month client. I
did it in my first 2 months of running my agency.
ii. Make sure to look at Dux-soup.com to check out how you can automate
your LinkedIn Marketing outreach and simplify your entire customer
acquisition process.
3. Value Offers
a. The Value Offers compliment all of the networking and outreach platforms you
are using.
b. Once you make contact or find a potential business to work with you should
begin to provide them with value. Some examples are…
i. The Digital Marketing Audit
1. I give access to this template in my course
ii. Free week or two of advertising
iii. Free logo design (SUPER EASY)
iv. Send a Free week of Facebook or Instagram posts
v. Some sort of guide to help them improve their sales using Digital
Marketing
c. If you haven’t actually spoken to someone at their business yet, make sure to
send it to as many places as you can where you can reach them…
i. Email
ii. Facebook Business Page Messenger
iii. Without being spammy, send the Decision Maker a personal FB message
iv. Contact form on their company page
v. Take it to them in person