Contents:

1. DSTV survey.
2. Recording functionality.
3. Availability.
4. Non-Completion reason (NCR).
5. Coolers.

1
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
DSTV SURVEY:

Background:
Our valued client ABINBEV (SAB) is in discussions with DSTV to try and get Rugby matches onto their
Compact Package. This will increase the viewership of the Currie Cup enormously and potentially make
local rugby explode. It is therefore important for our client to know whether taverns currently have
DSTV subscriptions and if so, which type of package do they have. To achieve this we have added 2
DSTV survey questions which will appear below Red Bull questions as follows.

Is this an NCR Outlet? YES/NO

Interpretation: Select ”YES” if the outlet is an NCR and you cannot do a complete survey. Select ”NO”
if you can do a complete survey and proceed to answer the follow up questions.

DO YOU HAVE DSTV?

Interpretation: Observe and ask the person assisting you if the tavern has DSTV. Select “YES” if the
person assisting you with the survey confirms that they do have DSTV in the outlet. Select “NO” if they
confirm that they do not have DSTV in the outlet.

Remember: The DSTV MUST be confirmed to be available in the Tavern for consumers and not in the
owner’s house for personal use.

2
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
DSTV SURVEY

WHICH TYPE OF DSTV PACKAGE DO YOU HAVE?

Interpretation: Ask the person assisting you which DSTV package are they connected to and select the
correct answer as confirmed by the outlet owner/ manager/ cashier. If the outlet has DSTV but the
person assisting does not know the package they are connected to, select “DO NOT KNOW”.

Below are the answer options you will select from. Please make sure you select the correct answers as
confirmed by the person assisting you.
• PREMIUM
• COMPACT PLUS
• COMPACT
• FAMILY
• ACCESS
• EASYVIEW
• INDIAN
• DO NOT KNOW

Remember: The DSTV MUST be confirmed to be available in the Tavern for consumers and not in the
owner’s house for personal use.

3
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
RECORDING FUNCTIONALITY:

Price recording CBL 750 RB

When and where to use the recording functionality?
1) When asking the price for CBL 750 RB, the name and role of the person assisting you with the
survey.
2) When the outlet confirms that they do not sell CBL 750 RB, record the person assisting you
confirming his/ her name, role in the outlet and telling you that they do not sell CBL 750 RB.
3) When the outlet is temporarily closed, record the person assisting you confirming that the outlet
is temporarily closed, their name and role in the outlet.

What MUST l do if l cannot record ‘Outside voice’ via Intrade app due to poor network?
Use your WhatsApp to record and send the recording accompanied by STP number and name of the
outlet to both the Training Manager (Kudakwashe@executrac.co.za) and Data Quality Manager
(Laura@executrac.co.za). Do this on all the outlets you fail to record Outside Voice via Intrade app due
to network problems.

4
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
RECORDING FUNCTIONALITY:

Why Price recording is a MUST?

Price recording functionality was integrated into our survey forms because of the following reasons:
1) SAB queries our data points (prices), and we need adequate and enough proof that the prices
captured by the surveyor are authentic.
2) Executrac has not been able to sufficiently and adequately prove that the surveyor captured the
correct prices after SAB Reps queried our data points.

NB: The price recording functionality therefore helps to fill in that gap and to maintain the contract and
our promise to the client, we MUST make sure recordings are done properly and adequately.

IF THERE IS NO RECORDING AVAILABLE AND THE SURVEYOR DID NOT SEND THE RECORDING AS
EXPECTED, DISCIPLINARY ACTION WILL BE TAKEN AGAINST YOU!!!

5
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
AVAILABILITY EXPLAINED:

What is availability?
1) Availability entails that the specified product has stock available and ready to be purchased by a
customer in the outlet.
2) You must check for yourself if the specified product is available or ask the person assisting you if
they have stock of the specified SKU on the question.
3) Answer “Stock Available” if you can see the product yourself or when the person assisting you
confirms there is stock of the specified product.
4) When the person assisting you confirms that they do not have stock for a specified product but
confirm that they do sell the product, answer “No Stock Available”.
5) Select N/A if the outlet confirms they do not sell a specific product at all or that they have stopped
selling the product.

6
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
AVAILABILITY EXPLAINED:

What you need to remember!

1) If the person assisting you confirms that SAB has not delivered stock for a specified product in 3 or
4 weeks, select “No Stock Available" and capture the price. Failure by SAB to deliver to the outlet
does not mean that the outlet has stopped selling the product, they are simply out of stock.
2) You MUST always check or ask availability. Do not assume that because they have a price for a
specific product then automatically it means they have stock. Ask availability question first then
the price question next for all specific products as per the sequence on your survey questions.
3) When you are given a price list you MUST always confirm the products they sell. Do not assume
that all products listed on the price list are being sold in an outlet.

What to do when the outlet does not sell a product, but it is on display or on posters?
1) For example in Makara’s Tavern there is a Budweiser is display, but the owner confirms they do not
sell Budweiser.

Note: In such a situation, select N/A because the outlet does not sell the product as confirmed by the
owner. Remember SAB Rep can bring posters or displays of products not sold at an outlet. You must
only consider products confirmed by the outlet that they do sell.

7
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
AVAILABILITY EXPLAINED:

What to do when the outlet confirms selling a product during festive season, easter holidays or on
occasions ONLY?
1) For example in Sebake’s Tavern, the owner informs you they only sell Corona during festive
season.

Note: The survey is based on what is happening currently and not based on “what happened” or “what
will happen”. Select N/A if the outlet confirms they only sell a specific product during festive season,
on special occasions or on public holidays. You ONLY answer Stock Available/No Stock available (out
of stock) when they have it in stock and selling or confirms selling it but currently out of stock at the
time of your visit.

8
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
NON-COMPLETION REASON (NCR) EXPLAINED:

What do l do when the outlet name has changed but STP number is still the same?
1) For example 707102 Peter’s tavern has changed to 707102 John’s tavern, but the STP number is
still the same.
2) SUBMIT A COMPLETE SURVEY.
3) Use the comment section on the survey and explain that the outlet name has changed but STP
number is still the same.
4) Send email to your Region Manager immediately with details of the outlet and explain that the
outlet name has changed but STP number is still the same.

Remember: Always copy Kudakwashe@executrac.co.za , Laura@executrac.co.za and

Heidi@executrac.co.za when sending such emails.

9
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
NON-COMPLETION REASON (NCR) EXPLAINED:

What do l do when both the outlet name and STP number has changed but same address?
1) For example what used to be 605899 Laura’s Place has changed to 407881 Johnny’s Tavern, but
still at the same address.
2) First get confirmation from the owner or another reliable person that indeed the outlet has
changed both STP number and name.
3) Call your RM and notify him the situation at the outlet.
4) With your RM’s approval, complete an NCR “Outlet Closed Permanently”.
5) Use the comment section to explain that the outlet has changed both the name and STP number.

Remember: all NCR’s must have a clear photo of the outlet!

10
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
NON-COMPLETION REASON (NCR) EXPLAINED:

What do l do when the outlet is closed but you are informed that the liquor license is operating at a
different location?
1) For example you are at Peter’s Tavern and the outlet is visibly closed but you are reliably informed
that SAB delivers stock there and the owner goes and sell the beer somewhere else.
2) Complete NCR as demonstrated below.

First select ‘YES’ this is an NCR.

Select ‘GPS location’ on the NCR reason.

On the NCR sub-reason, select ‘Outlet

relocated’.

11
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
COOLERS EXPLAINED:
What do l do when in an outlet I am denied access to an ABINBEV (SAB) cooler which still has SAB
tag?
1) For example you are at John’s Tavern and there is an SAB cooler with a tag and the owner insist
that the cooler belongs to him.
2) Consider and count the cooler(s) as SAB cooler(s).
3) When capturing cooler information, always start with the coolers that are accessible.
4) Always include comments why you selected this reason?

Can you access cooler 5? Select ‘NO’ if

the owner insist you cannot access the
cooler.

Select ‘Outlet refusal’ on the reason why

you were unable to obtain information
for cooler #5.

12
 OCTOBER NEWSLETTER: VOLUME II

ABINBEV NEWSLETTER
COOLERS EXPLAINED:

Do we consider Miller coolers when counting SAB coolers?

1) Miller WAS an SAB product and there are coolers out there which have SAB asset tags.
2) Count Miller cooler as SAB, ONLY if it has an SAB asset tag.
3) Continue to scan both the Serial Number and SAB asset tag of the Miller cooler.

REMEMBER :
1. You MUST always check for SAB asset tags
in all coolers in the outlet to be able to
identify SAB coolers.
2. If there is no visible SAB asset tag in a
cooler BUT the person assisting you
confirms that the cooler is for SAB,
consider it and count it as SAB cooler.

13
Thank you!

14