The Business Idea

Our idea is going to be around the fact that we are still in a pandemia, so
everyone is in their homes now, doing home office and home school, we have to stay
in our rooms all day, doing homework or being in meetings by zoom, so this can be
really frustrating and exhausting. But not only that, because of the weather of the
United Kingdom, that is mostly cold in almost all the seasons of the year, therefore
this increases respiratory diseases, allergies and other illnesses.

So we want to introduce you to our brand “Breath It” that sells humidifiers.
These are devices whose main function is to emit water vapor to increase humidity
levels in the air. It is used mainly to reduce the irritation caused by the dry air or the
cold environment, in the throat, skin and lips, also taking into account that in winter in
heated houses, the indoor humidity can drop to 10%. We are called “Breath In”
because with every inhalation you take with our humidifier, it will help in various
ways, whether it will be calming you from stress or help your throat, nose and skin to
be moist, allowing relief. It also kills bacteria, maintaining your home more clean and
secure for every member of the house.

Is it well know, that contamination is one of the worst ecological problems that
has our world, so this doesn’t help the respiratory problems that can cause the air
pollution, but we are in a pandemic we can’t go out, yes but our homes are not
protected against this contamination, maybe it is in less quantity, but it still
contamination, and this contamination goes hand in hand with a lot of health
problems, principally respiratory problems, every time there is more people sick with
asthma, or skin problems, that the solutions that the doctors give them is to live next
to a beach, but not everyone can afford that, also adding the pandemic and the
psychological problems that it brings, so maybe with our device can help them to feel
better, and fight their health problems.

We are always looking after the health of our customers, so we want to have
a product of excellent quality that helps them. Besides that we are going to start with
an online page, because we are students and it is easy to manage. We want to
create the best service of communication between the customers because we can
understand the needs of them.We guarantee that we are going to be a very
transparent company.

In this pandemic we have all been affected, from children to adults and what
this virus affects the most is the respiratory system. These devices are in charge of
regulating the humidity in the air, but what does it have to do with this pandemic?
Recent studies have discovered that by raising the humidity of the air, saliva droplets
from the human body, whether or not they have this virus, travel at a slower speed
and this helps to make it less prone to contagion, apart from the health measures we
have at the moment

Not only is it for this pandemic, although it can help a lot in this situation, it
also has a very important function outside of this, such as:
- Reduction of nasal congestion
- Favors the entry of air into the lungs
- Helps with cold and flu discomfort
 - Reduces irritation of the respiratory tract as well as reducing risk of infection
- Helps to sleep better

It also helps to keep the skin hydrated, keeps the air cleaner, this results in
better breathing, helps reduce headaches and reduces irritability. Being constantly
exposed to environmental pollution, our respiratory health is at stake and with this,
our health in general.

Our humidifiers not only serve to reduce the risk of contagion of the
SARS-Cov2 virus, but also in daily life outside of this. "Air washer" is one of the best
functions of humidifiers and for what they can be used and be more feasible in the
future, thanks to the drops of water and steam released by the device, the pollution
particles, are thus To say so, they are wrapped in the drop of water, and they fall,
thus preventing it from reaching our lungs, we are not only talking about
microparticles, which cause different respiratory diseases, but also macromolecules
which cause diseases of the skin or in the digestive system.

And if we talk about plants or gardens, it is more feasible to use them in

orchards or greenhouses since in these they have to better control the humidity for a
better result of the harvest or a better life of the plants, since they have better
humidity, more controlled and this helps a better growth process and photosynthesis

Market Research

Our customers are people who in their daily lives get their throat and nose dry,
get sick very quickly or have respiratory problems, they can be kids, adults and older
people. “Breath it” can also provide health to the body and house, giving the
environment water so the body doesn’t lose any moisture and maintain it hydrated
and also, in warm places, it could make the environment, either house or workplace,
a cold feeling, making the space more comfortable.

We choose that kind of customers because it is a devices that everyone can

get and it is accessible, with this I mean that you can buy everywhere, because it is
not so expensive

As we did research, we noticed that many people got problems on the

breathing area, and the electric devices that they bought didn’t help them the most,
we decide to create a simple and elegant device that will look great on homes and
offices, and will also provide humidity on the place so you don’t have any bad cough
or moisture problems on your skin so frequently.

Some of the criticism that the UK receives is its weather thanks that it's a
peculiar climate, the people that go there and the ones who live there say that the
weather it's terribly varied, and a few times it's damp. That bothers the people who
stay there because it brings them a lot of health problems and discomforts.

To resolve these problem, this is the best product for our clients in UK
because it has a lot of benefits that some of the people in UK need to stay
comfortable because it help you to keep your throat in a comfortable state, because
some of the times it can be so annoying having a dry throat, but in the worst of the
cases the weather can cause you respiratory diseases, as allergies, and more
illness, and in UK the weather it's not an advantage since it is too cold at the most
part, so having our product its essential for a well-being.

One of the things that makes us different from other brands like Chicco,
Medisana, Miniland baby, and other brands, its that the quality of our products its
compound with the best parts, with technology that for example Medisiana doesn't
have, i guarantee that we have the best product in this market, and not only for our
technology, im talking about the different prices and designs that we have.

The brands that I talk about have one thing, that its strong product it's not the
humidifiers, and also that they don't invest a lot in that market, and its quality is fine
but not excellent as ours, offering you the best quality and the best prices.

Finance

We want to start our business with 500 humidifiers that our provider
gives us a price of £3.55 each which gives a total of £ 1’775, This are the total
of oils we need to have a good variety in essential oils 10000 oils the same
providers gives us this prices and being with the same provider reduces our
shipping costs, the oils will cost £.007 each that gives a total of £ 70.

This give us an idea that to get the business of the ground we would
need around £2000 that we could recover by selling the 34% of the
humidifiers which let us with the 66% percent of the humidifiers to make a
good profit, as we also are going to sell the essential oils that also counts to
the profit

If we make an estimate of how profitable could be, our math says that if
we sell the 80 percent of our merch and taking into account that each
humidifier we will sell it in £12 and the essential oil £.50 we can make £4’800
with the humidifiers and £4000 with the essential oils which gives us a total of
£8’800 and taking away the £2000 of the investment it could give us a profit of
£6800, more than enough to pay our school and to restock our business and
can maintain with good profits our business .

The breakeven point as you can see it would be reached in a short term
and something that would help us to reach it faster are going to be the online
sells because in these way we can get to people around the world and we are
not going to sell only to our niche, and with the help of the social media and a
good publicity we can make these business grow really quick and also
continue with our studies.