BUSINESS PLAN

BE-FIT BUN

PRESENTATION BY:
1. Aakanksha Sakpal
2. Darpan Patil
3. Yash Gandhi
4. Madhuja Hagde
5. Nikita Kanojia
 HEALTHY “PAV”

FINDING GAP/OPPORTUNITY COMPANY DISCRIPTION

1. People don’t want to compromise
2. Indian population is dependent on street food
3. This idea will bring switch in consumer
preference and create opportunity
MISSION/OBJECTIVE
1. To enrich lifestyle of consumer which will help
them to stay fit.
2. People will buy our product because this
sudden switch to healthy lifestyle has created
opportunity in market
3. Getting high quality pav which are filled will
nutrition at similar price will encourage more
and more consumer to buy.

Is to deliver good quality, healthy pau and to

deliver it at fair price.
ELEVATOR PITCH
1. So, what are you having for launch today?
2. What if I tell you I have a item where you don’t require
to carry roti every time or bring that unhealthy pau in
your tiffin
3. Yes, we have 100% wheat, rice etc. pau available at same
price, This is my card sir/mam, feel free to connect.
MARKET ANALYSIS & MARKET OPPORTUNITY
• We will prepare a questionnaire which will tell us exact
opportunity of our product.
• Sample questions
1. What do you prefer Pau or bread ?
2. What are your favorite street food items?
3. How much pau do you daily consume on weekly basis?
4. If their would be healthier alternative without tempering taste,
Would you switch ? etc.

TARGET MARKET
• Local vendors, Street food shops, Malls etc.
• People who consume pau and willing to switch are our target
audience , From poor people to rich ones.
MARKETING & ADVERSTISING
BTL (PAMPLETS, STORE & RESTURANT TIE-UP, LOCAL VENDORS, FREE
TRAIL CAMPAIGN, SOCIAL MEDIA PROMOTION)
MARKETING IDEAS
1. TARGET YouTube influencers and various food bloggers.
(Digital media).
2. To target local vendors (Direct selling, Demonstration).

PROBLEM SOLUTION
1. No good alternative 1. Much healthier and
better alternative that
people will adopt

OUR LOGO
B.F.B
ORGANIZATION & MANAGEMENT COST

COST (285,000Rs)
300kg – 800kg
Avg. Production
(7-8hr)
Pav- 8000-9000
Rusk- 300kg
Bread- 1500
(400gram per
pack) etc.

COST (200,000)
150kg-200kg at one time
 ORGANIZATION & MANAGEMENT COST

COST- 50,000/-

RENT & SALARIES

DEPOSIT – 1L, 2 EMPLOYEES – 240,000 (YEARLY), RENT- 20K-25K (250K YEARLY)
MARKETING COST (1L)
COST (100,000)
FIXED COST (6L-7L) VARIABLE COST (7L-8L)(YEARLY)
Production 50kg
30min-45min
TOTAL INVESTMENT- 15L
 BREAK-EVEN ANALYSIS

• IF 300kg production (minimum) INVESTMENT 15L

• (8hr work)
• 15rs per.kg (4500/- per day)
• Monthly (135,000/- per month)
• Yearly (15,00,000+/-)
• LESS 40-45K Home Expenses (480,000/-)

1year & 6-8months

SURVEY ANALYSIS
SURVEY ANALYSIS

CONCLUSION
• PEOPLE ARE READY TO TRY
• CONSUMPTION IS LESS BECAUSE IT’S UNHEALTHY
• MORE THEN 94% PEOPLE ARE AWARE OF IT
• GOOD PRODUCT LINE EXTENSION

OVERALL POSITIVE REPONSE FOR THE PRODUCT

THANK YOU