MINI PROJECT REPORT

ON
BURGER RESTAURANT

(BURGER HOUSE)

SUBMITTED IN PARTIAL FULFILLMENTOF THE REQUIREMENT FOR THE AWARD OF

DEGREE OF MASTER OF BUSINESS ADMINISTRATION

From
Dr. A.P.J. Abdul Kalam Technical University,
Lucknow

Under The Guidance Of

DR. SUMIT KUMAR
(ASSISTANT PROFESSOR)

Submitted By
UDIT ARYA (SEMESTER 1)
ROLL NO- 2001240700166

INSTITUTE OF CO-OPERATIVE AND CORPORATE MANAGEMENT

RESEARCH AND TRAINING
22/467, RING ROAD, INDIRA NAGAR, LUCKNOW- 226016
 DECLARATION

I, here by state that the project for the MBA degree, MINI PROJECT, (Semester 1) on BUSINESS PLAN
of my company “BURGER HOUSE” , has been originally carried out by me under the supervision of
DR. SUMIT KUMAR, assistant professor, ICCMRT, LUCKNOW and this has not been submitted
elsewhere for any other degree and diploma previously.

Place: Lucknow Sign:

Date: (Udit Arya)

 CERTIFICATE

Place-Lucknow

Date-

It is certified that the project entitled “BURGER HOUSE” submitted for MINI PROJECT MBA 2020-22
1ST SEMESTER by ‘Udit Arya’ is an original and independent research work done by him in ICCMRT,
Lucknow, for the academic year 2020-22.

External Examiner Internal Examiner

(Dr. Sumit Kumar)

Co-ordinator Principal
 ACKNOWLEDGEMENT

To list who all helped me is difficult because they are so numerous and the depth is so enormous.

I would like to acknowledge the following as being the idealistic channel and fresh dimension in the
completion of the project.

I take the opportunity to thank the ICCMRT College for giving me the chance to do this project.

I would like to thank my principal, Dr. K. ANBUMANI, for providing the necessary facilities required for
completion of the project.

I would also like to express my sincere gratitude towards my project guide Dr. SUMIT KUMAR, whose
guidance and care made the project successful.

I would like to thank my college library, for having provided various reference books and magazines related
to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in completion of
the project, especially my parents and my peers who supported me throughout my project.

With regards,

Udit Arya.
 Table of Content

 Why Start a Burger Restaurant Business?

 Industry Overview

 Executive Summary

 Our Products and Services

 Our Mission and Vision Statement

 Our Business Structure

 SWOT Analysis

 MARKET ANALYSIS

 Our Target Market

 Our competitive advantage

 SALES AND MARKETING STRATEGY

 Sales Forecast

 Publicity and Advertising Strategy

 Our Pricing Strategy

 Start-up Expenditure (Budget)

 Table: Profit and Loss

 Sustainability and Expansion Strategy

A Sample Burger Restaurant Business Plan
Template
 Why Start a Burger Restaurant Business?

Generally, burger restaurants are chain and franchised restaurants that mainly sell
burgers but may also sell beverages. Burger restaurant formats range from fast-
food to full-service. Right from the beginning, burgers have been a staple Indian
snack.

Burger restaurants don’t need to make anything other than really good burgers
and really good fries. They are quite easy to make and don’t take much time to
get ready. All you need is meat, buns, and fresh ingredients and you can make a
wonderful burger in minutes, while other restaurants may need several minutes to
prepare and serve their dishes.

Within the years, burger restaurants have improved. The days of simple
cheeseburger with lettuce, tomato, and ketchup has long gone. The industry is
currently relishing an era of gourmet burgers and endless flavour profiles. So,
just because you’re running a burger restaurant doesn’t mean that your food
should be plain or simple. Most burger places today offer special sauces, gourmet
toppings, and unexpected combinations.
This is indeed a business you should consider if you’re looking to venture into
the food industry. With a burger business, you don’t have to worry about limiting
your market to only meat lovers as there are many excellent veggie patties hitting
menus everywhere that will please any veggie-lover out there.

In this modern age, it is very common to see lamb burgers, pork burgers, and
even bison burgers. People who don’t eat beef can try a juicy chicken burger; if
you’re pescatarian, you’ll love a salmon burger. Irrespective of your dietary
restriction, there is a burger that comfortably suits your appeal. Read on as we
put together a sample business plan for a burger restaurant.
 Industry Overview

The burger industry of this modern era is nothing near the industry some two
decades back. Hamburger franchises have spread across the India and have
continued to explore innovative ways to turn their customers into loyal burger-
fanatics.

But when it comes to a good hamburger, people are known to be very careful and
selective. A report has it that 75% of burger-lovers rank the quality of the meat as
the first or second most important attribute to their burger. Second in line were
toppings, ranked either first or second place by 42% of consumers.

Although the price and affordability of the burger is considered, high-quality

ingredients are still very important in producing a successful burger business.
People to a very large extent live on burgers and are known to go for the best.

Statistics show that nearly 80% of consumers eat at fast food restaurants at least
once a month, and 34% of kids in the India eat fast food every day – and that’s
not including the massive number of people eating at fast casual restaurants.

Burger in the India is now seen a food that represents patriotism and festivity.
They are always present at large family gatherings, particularly Fourth of July
and Memorial Day celebrations. Given the timelessness of this All-Indian classic,
it’s no wonder that the hamburger stands as one of the few “recession-proof”
foods in the India.

But note that with India’s fight against obesity, e-coli concerns, mad cow disease,
and the recent go-green campaign, the burger industry has its own share of
challenges and threats. Yet statistics has it that People tastes are becoming more
diverse and varied.

Burger has always remained top in the minds of People, and the reason for this
longevity is most times attributed to its widespread appeal. Burgers are
affordable, portable, and customizable and they can be served gourmet-style or as
a rustic yet classic go-to food.
 Executive Summary

Burger House will offer the people of Lucknow an exciting menu of burgers,
sandwiches, salads, desserts, coffee &beverages. We plan to make use of a
system that is entirely new to the industry to provide excellent services and
products in a convenient and time-efficient way.

Burger House will provide its customers with the opportunity to drive up and
place their order of well-prepared burgers and sandwiches of different flavours
and toppings. We also plan to offer our clients well blended lemonade, coffees,
teas, and other custom drinks to go down with our unique burger and sandwiches.
We will also offer soft drinks, fresh-baked pastries and other confections.

We at Burger House plan to reach our targeted audience by deploying Drive-

through facilities and Mobile Restaurants to satisfy the various urge of the people
of Lucknow, India. We believe that these facilities will be designed to manage
the two-sided traffic and dispense customer-designed, specially ordered burgers
and sandwiches in less time than when they visit other businesses.

Burger House hopes to provide the people of Lucknow with quality products and
an extensive menu of delicious items, to make sure we get our customers’
loyalty, as well as good publicity coverage and media support.

Burger House will be registered as a Limited Liability Corporation, but all

membership shares for now will be owned by Udit Arya, and we also plan to
leverage a portion of the shares to raise capital. Our plan at Burger House is to
sell 100 membership units to family members, friends, and angel investors.
 Our Products and Services

Burger House is a Lucknow’s burger and assorted sandwich restaurant serving

during lunch time hour as well as early evening. We would operate weekdays
from 9-7 pm. Our bread is chosen for several reasons: it is unique, healthy, and
versatile.

We have prepared a menu that will give each customer the choice to enjoy our
burgers and never get tired. We will attract 35% new customers a year after the
second year and will reach profitability by the end of year two. Below are the
products we plan to offer to our customers:

 Classic Gourmet Burgers: Cheese, Lettuce, Tomato, and Onion

 BBQ Bacon Burgers: BBQ Sauce, Bacon, Cheese, and Grilled or Fried
Onions
 India Burgers: All the Classic Toppings and Avocado
 Hawaiian-Inspired Burgers: Lettuce, Tomato, Pineapple, and Sautéed
Mushrooms
 Savoury Veggie Burgers: Veggie Patty, Lettuce, Tomato, Grilled Onions,
& Sautéed Mushrooms
 Super Spicy Burgers: Spicy Beef, Spicy Mayo, Jalapeños, and Your Choice
of Cheese
 Salmon Burgers
 Sandwiches with filling options: tofu pate, falafel, hummus, baba ganouj,
tabouli, turkey, ham, chicken, pesto, assorted vegetables and assorted
cheeses Drinks: lemonade, coffees, blended teas, and soft drinks
 Our Mission and Vision Statement

A Mission Statement defines the company's business, its objectives and its

approach to reach those objectives. A Vision Statement describes the desired
future position of the company. Elements of Mission and Vision Statements are
often combined to provide a statement of the company's purposes, goals and
values

 Burger House’s vision is to establish a restaurant that will provide unique

and assorted services to the people of Lucknow.
 Our mission at Burger House is to provide the finest, healthiest and best
tasting burgers and sandwiches in Lucknow.
 Burger House will offer the finest customer service; no customer will leave
dissatisfied.
 Our Business Structure

We at Burger House plan to establish a business structure that is transparent and

simple, since most of our personnel will be involved in production and there will
be a relatively low headcount in management. We plan to establish three
functioning units within Burger House: Production, Sales and Marketing, and
General and Administrative.

Burger House Production unit will involve our Customer Service Specialists,
who will be taking care of our Drive-through and Mobile Restaurants and
attending to the needs of our customers. Our Sales and Marketing will take care
of the promotion and scheduling of the Mobile Restaurant, as well as the
promotion of the Drive-through and the Community Contribution program.

General and Administrative will take care of the facilities, equipment, inventory,
payroll, and other basic, operational processes. Due to our goal to establish a
unique burger restaurant in the India, we took our time to lay out the various
roles of our employees and what we need, and they include-

 Chief Executive Officer

 Chief operating officer
 Accountant
 Officer for Advertisement & Marketing
 Customer Service Specialists
 Manager

 Cleaners
 SWOT Analysis

Our goal at Burger House is to create a unique restaurant that sees to the need of
the people. We also decided to get our SWOT Analysis, which brings to light our
strengths and threats in the industry. We at Burger House hired a business
consultant to do this analysis for us because we believe an external firm will not
compromise the information and chances of Burger House in the Industry.

We were able to note our business strengths, weakness, opportunities and also
the threats that we are likely going to be exposed to in the industry and our
business location. Clearly summarized below is the result of our SWOT
Analysis;

Our detailed SWOT analysis has identified three keys that will be instrumental to
our success at Burger House. First and foremost, our design and implementation
of strict financial controls, which will be very crucial, since the restaurant
industry is quite competitive.

Secondly, we will be offering high-quality fresh and healthy food to clearly stand
out from our competition in Lucknow. We have already put in place effective,
targeted marketing campaigns to support the opening of the restaurant.
Our weakness according to the SWOT analysis will be the time it will take the
people of Lucknow to know where we are and what we offer. People go about
their daily activities and most times tend not to discover the new business in
town unless the business establishes a direct marketing Plan. We at Burger House
plan to start advertising even before we open up our shops, at least to make sure
that our brand is known.

Indeed the opportunities available to Burger House are limitless. The food and
restaurant industry is a recession-proof industry that will always keep growing
because people will always want food as it helps keep us alive and sane. People
may no always have the time to cook due to their schedule, and will always
decide to grab a burger and a cup of lemonade or coffee on their way to work.
Our threat at Burger House is the fact that we are competing with already
established restaurants in Lucknow, India, and also there are other entrepreneurs
who are likely going to launch similar business within the location of our
business. But with our unique workforce and plans, we have all it takes to
dominate the industry and take up enough market share.

Other threat for us would be to match the expectation of our customers weather
they are satisfied with our product and service or not.
 MARKET ANALYSIS

Burgers in this new age are indulgent and upscale with a variety of toppings,
including onion, tomato, capsicum ,goat cheese, truffle oil, marmalades, spinach,
havarti, candied bacon and other healthy and exotic toppings. Burger blends are
all the rage extending beyond traditional chuck, to include short rib, brisket,
oxtail, rib eye, flank and much more.

A report has it that 2021 is the year for everything from giant, premium burgers
to sliders and mini-portions, from bold Mexican and Asian flavours to Korean,
Greek, Cajun, and more. International flavours are hot and growing, and the
burger is the perfect vehicle to test drive and transport many flavours.

Report also has it that restaurants are beefing up menu language to highlight
protein grams and adding protein topper boosters such as pastrami, bacon and
pepperoni, as well as including lettuce wrapped options to increase the protein to
carb ratio.

In line with the trend for more protein, eggs are topping off many burgers for
2018. Also the largest age segment of the Indian population is driving burger
trends now and certainly into the future with their desire for global flavours,
snack-sized portions (sliders), and healthy options and toppings.

From emphasizing and bolstering “protein” on menus, consumer geared

messaging is also focused on other health oriented topics and features, including
grass fed, organic, natural, gluten free, naked (no bun), and more.
We at Burger House plan to always work with customers on additional blends,
which can include anything. Burger epitomizes the perfect vehicle to adapt to
new trends and international flavours. As a business’s that wants to become a
market leader in the India, we will focus our energy at working with customers to
develop new blends and visions
 Our Target Market

Our plan at Burger House is to focus on two different market audiences:

Commuters and Captive Consumers. We have taken our time to strategically
design our business to access both of these markets. Commuters are defined as
any one or more individuals in a motorized vehicle traveling from point “A” to
point “B.”

Burger House’s greatest concentration will be on commuters heading to or from

work, or those out on their lunch break. While our Captive Consumers market
audience would include those who are tethered to a campus environment, or in a
restricted entry environment that does not give the right to free movement.

This will include high school and college campuses, where there is limited time
between classes, and corporate campuses where the same time constraints are
involved like special events–such as carnivals, fairs or festivals–where there is an
admission price to enter the gate, but exiting would mean another admission fee,
or where refreshments are an integral part of the festivities.

Our target market at Burger House will also be the mobile individual who has
more money than time, and excellent taste in choice of food, but no time to
prepare them.
 Our Competitive Advantage

Our competitions at Burger House exist in many forms. They include fast food
that takes the form of the traditional restaurants like McDonald’s, Burger King,
and Wendy’s, as well as healthier alternatives like Subway.
But we at Burger House know that with the unique offerings we bring, we can
dominate the market especially with a business that can provide a substantial
value proposition where a customer does not have to find a parking place, exit
the vehicle, stand in line to order, wait for the burger to be produced, pay a
premium price for average product, find a place to sit, clean up the previous
customer’s mess, then enjoy their lemonade or coffee… That’s if they have much
time to spend.

Burger House business concept is to establish a restaurant that gives a customer

the opportunity to drive up, place the order, receive a high quality product at a
competitive price, and drive away, without spending much time and energy. We
at Burger House plan to provide an important community value for patronizing
our business. For every purchase a customer makes from us.

 Better quality, specialized products, better equipment.

 Better location, better quality, faster service.
 Skilled pizza staff, better recipes, lower prices.
 Luxury environment, high-end customers, music and colour lighting.
 Lower prices, own delivery vehicles, traditional customers.
 Lower prices, table service, various other food items.
 Different varieties of burger at affordable price.
 Sales and Marketing Strategy

With so many burger franchises and independent restaurants already open,

marketing is one of the most important aspects of opening a burger restaurant.
We at Burger House understand this,
Our Restaurants and stands will be located on high traffic commuter routes and
close to shopping facilities so as to attract customers going to or from work, or
while they are out for lunch, or on a shopping expedition. Our Drive-through will
be very simple, astounding, and eye-catching.

We also plan to implement a low cost advertising/promotion campaign which

could involve drive-time radio, but not much more. Burger House will also
establish good business relationships with schools, charities and
corporations to provide significant free publicity.

Using our detailed research and analysis, we expect to boost revenue from the
commerce portion of our website, where it will sell Burger House t-shirts,
sweatshirts, insulated lemonade mugs. Although we are not expecting this to
be a significant profit centre immediately, but it is a major part of the marketing
plan.

We also plan to leverage the use of word of mouth advertising method, which is
the greatest advertising program any business organisation can use.

The internet is a powerful marketing tool we at Burger House cannot afford to

overlook. We plan to an optimized website create to capture local searches and
also establish a strong social media presence to easily boost sales. When we first
open, we plan to create a local press release, run grand opening specials to draw
in potential customers, and even invite local food bloggers to come try a free
meal in exchange for a review.
 Publicity and Advertising Strategy

Our plan at Burger House is to gather enough brand awareness to leverage the
product line into other regions and gain inquiries from potential inventors. To
achieve this goal, we plan to do the following;
  Burger House will spend some revenue on public relations services for the
next year. We intended to build awareness and carry out product
information insertions, reviews, etc. We believe that a school fundraising
program or our other charity programs will generate a fair amount of
publicity on its own and will, perhaps, minimize–or even eliminate–the
need for a publicist.
 List our business on yellow pages ads (local directories)
 Leverage on the internet to promote our business.
 Engage direct marketing approach.
 Encourage word of mouth marketing from loyal and satisfied clients

Our Pricing Strategy

We haven’t gone back on our promise to leave no stone unturned in our quest to
achieve our business goal. We at Burger House have put plans in place to boost
our income, which may include posting specials on high-profit items at the drive-
up window. We also plan to give out free burger coupons to those who have
purchased a certain number of burgers or something similar.

Our management have been able to develop window sales techniques such as our
sellers asking if the customer would like a new flavour or toppings with any
drink of their choice. We believe that our pricing will be comparable to the
competition in the market, but with the value-added feature of immediate, drive-
through service and convenience.

 Payment Options

Our payment options at Burger House will be all inclusive and acceptable
because we understand that different people prefer different payment options.
Here are the payment options that we will make available to our clients;

 Payment by cash
 Payment via Point of Sale (POS) Machine
 Payment via online bank transfer (online payment portal)
 Payment via Mobile money

We have also chosen banking platforms that will help us achieve our plans with
little or no issues. Our bank account numbers will be made available on our
website and promotional materials to clients who may want to deposit cash or
make online transfer for our service.
 Start-up Expenditure (Budget)

First and foremost, many factors in our modern India will decide the amount we
will need to successfully launch Burger House. These factors may include our
location, the size of the business we want to start i.e. the number of outlets/stands
et al, and of course the state of the economy as at when we intend starting the
business. We at Burger House have conducted an extensive research and have
come up with how we intend to spend our Start-up capital, and they include;

 The Fee for registering the business in the India –Rs 3000
 The budget for legal fees, insurance and license – Rs 50, 000
 The amount needed for rent of standard shop – Rs50,000
 The Cost for the purchase of kitchen / production equipment and gadgets
(industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs,
Foils, Sound System, tables and chairs) – Rs4,00,000
 The Cost for supply of bread and other inventories for a month – Rs15,000
 The Cost of Launching a Website – Rs4000
 Salaries to the workers – Rs3,00,000
 The cost opening party – Rs10,000
 Additional Expenditure (Business cards, Signage, Adverts and Promotions
et al) – Rs3,00,000

Going by the report from our research and feasibility studies, we will need an
average of  Rs 13,82,000 to start Burger House Plus

Profit Estimation

Particulars Rs. Rs.

Variable cost (bread, 15,000
cheese etc)
Sales 15,00,000
Registration Charges 3,000
Legal fees + Insurance 50,000
Cost of purchasing 4,00,000
kitchen items
Cost of website 4,000
Opening party 10,000
Expense
Additional 3,00,000
expenditure
Salaries 3,00,000
Rent of Shop 3,00,000
Total – Rs 13,82,000

Net profit in first year Rs 1,18,000 8.5% return

Generating Start-up Capital for Burger House

Burger House will be established as a Company with Udit Arya as its owners,
they hope to build a successful business. We hope to raise our Start-up fund
through the following ways;

 From personal savings.

 Source for soft loans from family members and friends.
 Loan from bank

Note: I have been able to raise Rs 2,00,000 from the personal savings and we
are almost at the verge of completing the money needed as capital from a
investor with an eye for Start-up businesses.
 Sustainability and Expansion Strategy

We at Burger House believe that as time and seasons change, we will be

offering products that will enhance sales and satisfy our customers’ desires. We
also plan that during summer months, we will subsidize frozen drinks like
lemonade, as well as soft drinks, and other cold beverages.

We at Burger House have taken our time to research our local regulatory
agencies and what licenses we need. These requirements we believe will vary by
location, but we have a strong relationship with the state chamber of commerce
and health department and we plan to stay on the right side of the law.

We have put plans in place to get our business license, which legally allows us to
make sales and collect sales tax, and a food handling certification, which we have
acquired. We have also obtained the needed permits for construction and we are
also expecting an inspection from the health department.

We at Burger House also understand the importance of insurance for our

business. We have contracted an insurance lawyer to help us get property
insurance, which will help protect our building and surrounding property,
providing coverage for fire, hail, or accidental damage. We expect this type of
policy to cover expensive commercial kitchen equipment, so we will be able to
replace pieces damaged under covered circumstances.

We also plan to obtain liability insurance, as it covers legal fees and any damages
that may be awarded as a result of a legal action against our business from any
accidents or injuries. We will also offer worker’s compensation insurance to
provide peace of mind to both the management and our employees, as it helps
cover medical bills that may arise from employee injuries.

Our Mobile Restaurant and equipment will be supplied by Guarantee

Savage. Burger House computer equipment and Internet connectivity will be
provided by Ram Communications.
Checklist/Milestone

 Business Name Availability Check:

 Business Incorporation:
 Opening of Corporate Bank Accounts in bank: 
 Opening Online Payment Platforms: 
 Application and Obtaining Tax Payer’s ID: 
 Application for business license and permit: 
 Purchase of Insurance for the Business: 
 Conducting Feasibility Studies: 
 Leasing, renovating and equipping our facility: 
 Generating part of the Start-up capital from the founder
 Applications for Loan from our Bankers: 
 Writing of Business Plan: 
 Drafting of Employee’s Handbook:
 Drafting of Contract Documents: 
 Design of The Company’s Logo: 
 Graphic Designs and Printing of Packaging and Promotional Materials: 
 Recruitment of employees:
 Purchase of the Needed software applications, furniture, office equipment,
electronic appliances and facility facelift: