Himanshu Sharma

himanshusharma241@gmail.com
+919164146794
____________________________________________________________________________________________

Creative, innovative and insightful marketing and communication professional with

demonstrative proven 9 years of successful results in planning and executing brand strategy
in customer focus market. My area of expertise includes developing brand strategies for
domestic and international markets (Content and Creative development, campaign
management, Sales Promotion Campaign, OOH campaign, product launch, social media
marketing, exhibition, concept selling, Business Meet) and holds an experience in working
with cross-functional teams across geographies. My professional career includes working
with both agency and brand.

Deputy Manager Global Brand - Royal Enfield (Since July 2019)

As a part of the Global Brand team, I am responsible for the creative strategies for Europe,
APAC and EMEA markets. I work towards creating Royal Enfield as an aspirational brand on
the global platform. I advise and ensure that the respective marketing teams adhere to the
brand values of Royal Enfield. My focus is to increase Royal Enfield’s market share globally
while keeping in mind that the brand value is not compromised.

Scope:
● Guide marketing teams in planning the global marketing campaigns
● Work on content and creatives for marketing campaigns [ATL, BTL and Digital assets]
● Organise and manage the workflow of the department to ensure day-to-day tactical
items are executed on and strategic high impact work is developed
● Work with creative/media agencies and internal creative team to provide job
assignment/scope and workload balancing to ensure that the project objectives,
budgets and timelines can be met
● Supervise and direct the creative team by presenting new ideas to be used as
guidelines while devising strategies
● Monitor each and every step of brand execution to ensure adherence to guidelines
● Assisted marketing team in preparing a suitable strategy for plan execution

Projects:
Europe 2019 - 2020
● EICMA stand 2019
● ‘Style your own’ campaign
● Service campaign
● Riders of Europe club
● MCN awards video
 ● ‘Live the dream’ campaign
● Paid media strategy (all products)
● Europe market A4 brochure
● Reassured logo

APAC 2019 -2020

● Tour of Thailand campaign
● Tour of Indonesia campaign
● Paid media for all products
● Royal Enfield journey in Thailand video
● Jakarta store fascia
● Hanoi cafe promotion
● APAC Brochure
● Mobile store Indonesia
● Tour of Australia

Associate Account Director - Dentsu Aegis, [Project Associate – Toyota Kirloskar Motors
(August 2015 - July 2019)

Part of Toyota Strategic marketing team as an ICT [Internal Company Transfer], I am

handling sales promotion & ATL [OOH + Magazine campaigns] for all Toyota products. Scope
of my work includes developing, planning and executing promotional campaigns with close
collaboration with regional sales teams.

Scope:
● Coordinate sales promotion events
● Plan & execute BTL & ATL campaigns
● Driving Sales Promotion initiatives for the region in line with the
business objectives
● Finalize event, magazine & OOH proposal, fix clear deliverables with KPI’s and
timelines
● Execution coordination with agency and other stakeholders (Regional Teams,
Dealers)
● Monitor report on regular intervals (Plan vs. Actual review)
● Planning comprehensive proposals, to include objective, methodology, KPI & ROI
analysis
● Target setting & PDCA- understand & implement in all projects.
● Project visualization using formats & SOPs
● Study competition report for OOH,magazine,BTL & Events
● Analysis campaigns through brand track report and enquiry conversion ratio

Projects:
 ● Yaris Experiential Campaign 2019 - Malls,Corporate & Apartment - 14 Cities
● Yaris Magazine Campaign – April Edition – Auto Car, Overdrive, Evo
● Toyota Camry Sponsor – Bhuli Hui Yadein 2019 – Bangalore Club
● Toyota Camry Sponsor – Kannada Music Festival – Chowdiah Memorial Hall
● Future Mobility Show – BIEC 2019
● Yaris Festival OOH Campaign 2018 - 14 Cities
● Yaris Mall Display Activity Phase 2 2018 - 12 Cities 27 Malls
● Yaris Mall Display Activity Phase 1 2018 - 15 Cities 31 Malls
● Toyota Off-Road Camp 2018 - [Delhi, Hyderabad, Mumbai]
● Yaris Launch OOH Camp 2018 - 18 cities
● Yaris Previews [Car Display] 2018
● Yaris 6 City Launch Event 2018
● Auto Expo 2018
● Lexus NX 300h OOH Campaign 2018 - Punjab
● Yaris Teaser Campaign OOH 2018 - Delhi
● Toyota Off-Road Camp 2017 - Chandigarh
● CII Stall 2017 – Bangalore & Delhi
● Fortuner TRD OOH campaign 2017 - 3 Cities
● Etios LE OOH campaign 2017 - East
● Japan – India Friendly Match (BFC Bengaluru vs Avispa Fukuoka) 2017
● Toyota Connect Launch Event 2017
● Innova Touring Sport OOH campaign 2017 - 11 Cities
● Liva Dual Tone OOH campaign 2017 - 10 Cities
● Annual Dealers meet [Car Display Stall]2017
● Fortuner Boot camp 2016 - Delhi, Mumbai, Bangalore
● Platinum Etios 8 city mall activity
● Innova Crysta 9 city launch Event 2016
● Delhi Auto Expo 2016 (Innova launch, Prius launch)
● Annual supplier meet [Car Display] 2016
● Dealer business meet [Car Display] 2016
● Etios motor racing 2015 (International Budha Circuit)
● Corporate Go-cart challenge (Delhi) liva Le mall activity 2015 (Chandigarh, Jaipur
and Chennai)
● Regional motor shows and car display 2015
● Liva Le OOH campaign 2015
● Innova FMC previews
● BTL tracking report 2015-2016

Key Highlights:

● Yaris Experiential campaign – Main focus on highlight key features of Yaris through
the static display
● Magazine campaign 2019 – Journalist drive throughout the year for positive word of
mouth by key journalist
 ● Liva Dual-tone OOH campaign in 21 cities, Delhi NCR & Bangalore market enquiry
increased by 5%
● Platinum Etios mall activity executed in 8 cities:2% increase in awareness and a 4%
increase in the familiarity of Etios
● Yaris 6 city launch and OOH – Awareness target plan was 50 actual was 80
● Innova Crysta launch [May’16]: Executed Innova Crysta launch Event successfully in
9 cities on same day
● LED at BIAL Airport – Own by Toyota to run dynamic content
● Toyota Off-Road Camp – 80% of customers doesn’t aware of the 4X4 feature of
Fortuner

Manager – Brand Communication – Ddb Mudra Max (August 2013 - August 2015)
I was responsible for account management and business development for key accounts
involving nurture existing business and drive new pipeline. I was also responsible for looking
into all operations including in executions.

Scope:
● Successfully achieved targets and increased billing
● Conceptualizing and planning of field marketing
● Part of the client servicing team and remotely managing internal teams of
promotions, event marketing, database, creative and operations to ensure smooth
execution of-field marketing campaigns.
● Identify & suggest audience engagement at events & expo’s
● Managing post-event reporting and timely closure of books
● Coordinate with cross-functional departments to deliver events and promotions on
the client’s expectations
● Overall campaigns & event responsibility from planning, budget preparation, on-site
coordination to management to cross-functional teams and ensuring quality
delivery
● Vendor management, venue management & artist management

Key Highlight & Projects:

● Ashok Leyland Boss launch (more than thirty launches in pan India) 2013– 2015.
● Ashok Leyland Captain launch (more than thirty launches in pan India)2013– 2015
● Successfully handled ‘Hello Diabetes’ campaigns for Nutri Choice in Metros 2013
● Paragon Mela and canter activity in Coimbatore 2013
● Continues Executing MTR d2d activity in TN, KN and in AP (2013-2015)
● Successfully handled Wipro Santoor golden glow offer (2013 – 2014 )
● Successfully handled Wipro Baby Soft contest 2014
● Part of Puma school of speed 2014
● Executed Puma Forever Faster (Yuvraj vs Bolt) 2014
● Executed Britannia RCB meet & greet 2014
● Successfully handled Ttk vegetable and fruit wash 2014
● Knock out bar promotions 2014
 ● Britannia Heavens launch 2015
● Britannia Chunkies launch (It’s not a cookie it’s a Chunkies) 2015
● Mega Mart (Unlimited) store launch

Manager – Key Account at George P. Johnson ( Feb 2013 to Aug 2013 )

● I was responsible for Account Management and business development for key
accounts involving nurture existing business and drive new pipeline.
● Bring business and deliver service to BIAL, Tesco, Volvo, Mahindra & Mahindra,
Godrej

Executive -- Senior Business Development at Shobiz Experiential Communications Pvt Ltd

(April 2011 to Dec 2012)

Key Projects & Highlights:

● Times of India Beat Diabetic Walkathon, Bangalore
● Shaan Tribute to Kishore Kumar, Bangalore
● VM Ware Conference, Bangalore
● Mahindra and Mahindra XUV launch, Bangalore
● Ariba software launch and Year-End party, Bangalore
● Mahindra and Mahindra Corporate activity (mission emission)
● Mahindra and Mahindra Corporate activity (Race to Chase)
● Ford Fiesta media drive, Bangalore
● Tata’s Sonu Nigam Concert, Bangalore

Executive – Business Development at Cosmic Meltdown Crew (April 2010 to April 2011)

Key Highlights & Projects:

● Organized 20 corporate activities for Mahindra & Mahindra.
● Organize apartment carnival in residential apartments in Bangalore with Mahindra
& Mahindra, LG & Hero Honda.
● Organized events for Mahindra & Mahindra in Hyderabad and other metro cities in
India
● Organized mall activities for Mahindra & Mahindra in Bangalore.
● Organized college activity for Himalaya
● Organized MakeMyTrip karaoke activity in Infosys in Bangalore.
● Organized Aircel promotion activity in Bangalore.
● Organized Mahindra& Mahindra FM zone meet

EDUCATIONAL SUMMARY:

Ramaiah Institute of
Management Studies-
MBA 20
 10 Bangalore
B.Com 20 CCS University-Saharanpur
08

EXTRACURRICULAR ACTIVITIES:
● Played cricket at the district level.
● Active participation in a theatre group during graduation.
● Participate in Inter-college cricket competition in Bangalore

Skills:
● Team player
● Negotiation skill
● Project management and budgeting
● Analytical skill
● Creativity and innovation

Hobbies and Interest:

● Motorbiking
● Travelling
● Playing Outdoor Sports
● Motorcycle Modification
● Cycling

Place: Bangalore Himanshu Sharma