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LESSON 1
QUANTITATIVE
RESEARCH
DESIGNS
RESEARC H DESIGNS:
establish relationship to develop generalizations / generally more
objective
QUANTITATIVE
VS.
QUALITATIVE
natural settings / complexity of phenomenon / data from source like
observation and interviews / time consuming
what, when, where, status,
DESCRIPTIVE what is happening now
QUANTITATIVE
RESEARCH EXPERIMENTAL control group vs. treatment group
DESIGNS
INTERVIEW
QUESTIONNAIRE
DOCUMENT
OBSERVATION
EXPERIMENT
DATA COLLECTION
METHODS
MORE STRUCTURED, FORMAL TIME CONSUMING
EXPENSIVE
INTERVIEW HIGH RESPONSE RATE
FOLLOW UPS POSSIBLE
oral exchange
LARGE SAMPLE SIZE LOW RESPONSE RATE
QUESTIONNAIRE DIFFERENT METHODS NEEDS A LOT OF
CONFIDENTIALITY PLANNING
schedule of questions
LOCUS
IDENTIFICATION
RESPONSE / REACTION / BODY OF
KNOWLEDGE / TRANSIENT
DATA
MEANINGLESS UNLESS ANALYZED; WHEN
PROCESSED, BECOMES INFORMATION
SECONDARY
published data gathered
by previous authors
RE 3 (PAGE 107
EXERCISE A)