NAME OF STUDENT_________________________ ID No.

_______________

FINAL EXAMINATION
SPRING 2020
Start Time
Department Course Total
Program Semester Instructor Date of
/ Faculty Title Marks
Exam
Communic
Lubna
FMS BBA 3 ation 18 Dec 3 hours 15
Tanweer
Skills

Student Id:…1579-2019 ………..

Name :……Syed muhammad shayan………
Course Name: Communication skills ………

This assignment should be completed within assigned time, after the due date, assignment will not
be accepted.

2. Please ensure that no part of your assignment should be copied from any other source without
acknowledgement of the source and proper referencing.

3. Please note that copy-paste is a serious nature of academic dishonesty, it is called “Plagiarism” and
the penalties are attached to being found guilty of committing such offences.

4. This assignment should be submitted in MS. Word format, with1.5 line and paragraph spacing on
A4 paper. All paragraph should be justified and properly numbered.

5. The font size should 12 and Times New Roman should be used. All figures and illustrations should
be properly titled or numbered on the left side, below.

6. Also ensure that no part of your assignment has been written by any other person, except to the
extent of collaboration and /or group work.

7. Your assignment should not be less than 1200 or more than 2500 words.

8. Please use APA 6th Edition as Referencing Style from MS: WORD + Reference Tab. References
should be cited using square brackets. These must be placed at the end of the sentence before the
period, Like;
Baloch, R. A and Shah, N. (2014), “The Significance of awareness about selection and
recruitment processes in students’ career decision-making”, European Scientific Journal,
Vol, 10 (14), No.14 ISSN: 1857 – 7881; p.536-552

Attempt All 8 Tasks.

Write in your own words

Instructor's Name: Lubna Tanweer 1

 Ethos Pathos Logos assignment total marks 15
TASK: 1 For each of the following, identify whether or not ETHOS is used, and explain
your reasoning.
ETHOS
Ethos
Situation Yes/ Explanation
No
Ex: “You should definitely get help Yes The speaker is has referred to their extensive
with your debt, & I say that as experience in this
somebody with over area, in order to give credit to their opinion.
30 years experience of debt Somebody with over 30
counseling.” years experience would surely know what he
or she is talking about.
1 “As your father, I love you and No, this Ethos is an appeal to ethics and credibility,
only want would whereas Pathos is appeal to emotion which
the best for you. Therefore when I be is clearly stated in the sentence by the text
ask Pathos saying,As your father, I love you and only
you not to go, please listen to me.” want the best for you.
2 “We really should try that recipe. No, it’s Ethos is defined as an appeal to credibility
Someone told me that it was not an or character, from the statement above we
good.” ethos could expound that the person that gave
the appeal might not have tested if the food
is really good per say, he/she could just
presume it
3 “The research – conducted by Yes Harvard; experts of subjects and
professors reputable institution
at Harvard University – suggests
that you
should learn a second language.
4 “Dentists all over the world are Yes Dentists are expert in field
telling
their patients the same things. You
must
floss regularly.”
5 “I read somewhere that Hence in the given sentence, the usage of
bicarbonate of
yes bicarbonate soda was explained and it was
soda is really useful for cleaning. conveyed as the fact was read somewhere
You else. Hence this matches to Ethos
should try it.”
Now write only one sentence of your own example Situation and your Explanation
Ex: Situation
Explanation

TASK 2: For each of the following scenarios, write your own persuasive sentences using
Ethos:
No Situation Your Statement Using Ethos
s
1 You are trying to persuade your Mom a man said he’ll do my tattoo for
mother to let you get a tattoo.

Instructor's Name: Lubna Tanweer 2

 free, can I get your name.
2 Everybody, listen to me. Animal testing
You are attempting to convince an is wrong. I have seen firsthand the
audience that animal testing is negative effects, the abuse these animals
morally wrong. suffer from. I have committed myself to
working to implement some alternative
research techniques. Let me share some
of those with you
3 When I am doing my homework, I make
You are trying to persuade your use of the Internet as well as other kind
teacher not to give you homework. of resources. That means that I cannot
state that this homework is my own”.

Now write only one sentence of your own example Situation and your Explanation
4 YOU ARE TRYING TO
PERSUADE YOUR DAD TO
Dad I have money to go to the gym my
GIVE YOU PERMISSION FOR
friend will tell me there is a gym who
GYM
give 20% off can I go dad please
Its my wish to go to gym. It will make
me happy

PATHOS
TASK 3: For each of the following, explain how Pathos is used (you must identify the
emotional appeal).
# Situation Explanation

“Don’t be the last person to get one.
Ex You don’t want to be the laughing stock
: of your school!”
Here the speaker is appealing to the
audience’s sense of pride by pointing out that
they will be
laughed at if they don’t get the product. This
would make the listener/reader feel compelled
to get
it, in order to maintain their dignity and not
hurt their pride.

Instructor's Name: Lubna Tanweer 3

 “If you don’t purchase this life They are appealing to the audiences love for
1 insurance, and something happens to their family. Trying to make them worried
you, how will your family survive?” and scared that their family will not be taken
.
care of if they pass
“We have been mistreated, abused and They are appealing to the anger in their
2 oppressed. They have benefited from audience. They are trying to get the audience
our suffering and we must act now!” mad so that they will listen to them!
“We live in a great democracy. So They are appealing to the patriotism in the
3 donate now and support the troops audience. They are trying to get the audience
who are protecting our freedom.” to feel proud, grateful, and thankful to be an
pakistani.
“Just eat and don’t complain. Children They are trying to invoke empathy in the
4 in Africa are starving and would give audience, to make them feel sad for children
anything to have that plate of food.” in Africa, but also make them feel thankful
for what they have because it could be worse .
“Caring for the environment may not They are trying to make the audience feel
5 change your life, but it will change the worried about the future for their children.
lives of your children.” Assuming the audience loves their children,
they are appealing to the love they feel
Now write only one sentence of your own example Situation and your Explanation
Ex: Situation
Explanation
If you don’t adopt this They are trying to make
puppy he may never find audience feel worried about
a home. this puppy.

TASK 4: For each of the following scenarios, write your own persuasive sentences using
Pathos:
No Situation Your Statement Using
s Pathos
1 You are trying to persuade By volenteering to tutor these underpriviliged
members of your class to youth, you can help them accomplish their
dreams. That aspiring doctor, would live their
volunteer to tutor underprivileged dream thanks to an intelligent helpful tutor
children. like you
2 You are attempting to convince a Hey friend! I’m doing this sport, and I believe
friend to join your sports team. you should do it with me! There are many
benefits such as exercise, fun, and the
competitive thrill
3 You are trying to persuade an if you try to convince kids to buy a certain
audience that they should buy a brand of cereal, you just tell them that it
would be fun, or that is the cereal that their
particular brand of cereal. idol eats

Instructor's Name: Lubna Tanweer 4

 Now write only one sentence of your own example Situation and your Explanation

If you are trying to convince audience to

You are trying to persuade an buy gym subscription you just tell them
audience that they should buy a that how gym would Change your life
gym subscription. motivate you, give you a smarter look,
avoid you from illness that benefits you.

LOGOS
TASK 5: For each of the following, explain whether or not you think that logos is being
used effectively.
Logos

Effecti
Situation
Ex: “I need new jeans. Everyone in my
class has new jeans.”
1 “All men and women will die. You
are a man. Therefore, you will die
one day.”
ve?
Yes/ Explanation
No
No This isn’t an effective use of logos as the reasoning is
not logical and convincing. Firstly,
it’s highly unlikely that everyone has new jeans
(hyperbole). Secondly, just because
other people have new jeans, it doesn’t logically
follow that the speaker needs them.
yes Everyone will eventually die, regardless of
whether you are male or female

2 “Everyone has children. Therefore, no not everyone has children

everyone needs to think about the
schooling of his or her children.”
3 “You don’t need to jump in front no Include statistics for drug used deaths,
of a train to know it’s a bad idea; pathos, and ethos.Not logical.Subjects
so why do you need to try drugs to
know if they’re aren’t connected
damaging?”

Instructor's Name: Lubna Tanweer 5

4 “Cigarette smoke contains over yes Most people who smoke tobacco
4,800 chemicals, 69 of which are
start during their teenage years or as a
known to cause cancer. So why
start smoking?” young adult. There are many reasons why
a person starts to smoke. For some teens,
it is a way to rebel against their parent
5 “Every morning the rooster crows, Not logical. Sun would rise without the rooster.Rooster
then the sun rises. Therefore the
no crows because the sun rises
rooster
causes the sun to rise.”

Instructor's Name: Lubna Tanweer 6

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1. TERMWinter '08

2. PROFESSORBill

Instructor's Name: Lubna Tanweer 7

 3. TAGSLogic, Rhetoric, Greek Word, New Jeans

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Now write only one sentence of your own example Situation and your Explanation
Ex: Situation
Explanation
My all friends going to pakistan
tour I also should go to pakistan

Instructor's Name: Lubna Tanweer 14

 tour with them
No you are not following anyone
If someone is going that’s noy matter
you also go with them

TASK 6: For each of the following scenarios, write your own persuasive sentences using
Logos:
# Situation Your Statement Using
Logos

1 You are trying to persuade your
brother to stop eating chocolate.
2 You are attempting to convince
your class that they shouldn’t drink
and drive.
3 You are trying to persuade an
audience that they should exercise
more often.
Honestly I think that you should stop
eating chocolate because its bad for your
health. According to the American
Society for Gastrointestinal Endoscopy,
chocolate decreases esophageal sphincter
pressure, a change that can make you
vulnerable to heartburn. Therefore, you
should stop eating chocolate because it
can cause heartburn and other related
heart problems.
Never, and I repeat never drink in drive. It is
very dangerous. You can put yourself in
danger or even others. You can get introuble
with the law, if caught so no drink and drive
If you excersize more often, you can have a
better heart rate, lose fat, and you will live
longer as well

Now write only one sentence of your own example Situation and your Explanation
You are trying to
persuade an audience Honestly I think you stop
that they shouldn’t using drugs because its bad
use drugs for health and our law are
not allowed to use drugs.

Instructor's Name: Lubna Tanweer 15

Task 7:
Make your own persuasive sentences using multiple techniques of Ethos,
Pathos Logos
# Situation Explanation Technique used
Ex You are trying to sell a 3 out of 4 people surveyed Pathos & Logos
: particular brand of tooth paste said that they prefer our
called brand to any other. If you
“Shiny White” care
about your teeth, make the
wise choice and buy
ShinyWhite before it’s too
late.
1 You are convincing your Mom Dad did you know Pathos
parents to buy a pet rabbit that 9 out of 10 doctors
recommend getting a
rabbit to cut down on
depression? I mean just
look at them they are so
small and helpless whats
to stop a cat or a bird to
swoop down and eat the
poor bunny? if you don't
believe me go ask
Tommy he has a rabbit
2 You are trying to persuade your If you join facebook, you Pathos
elderly aunt to set up a Face will be able to connect
book account. with family members and
friends to see and talk with
people that live far away or
that you haven’t been able
to connect with in a long
time; also, you’ll be able to
see pictures of your
relatives and friends’
happiest moments,
children, weddings, and
achievements.
3 Your sister is on strict diet and You can tell her that it is logos

Instructor's Name: Lubna Tanweer 16

 you are trying to persuade her
to eat one of your freshly baked
cookies.
4 It is a rainy day you are trying
to persuade your friend to go
for a run with you.
5 Your mother wants you to go
grocery shopping with her, and
you are trying to persuade her
its not a good idea.
6 The principle has cancelled the
picnic and you are trying to
persuade him/her to reconsider
the decision.
Your teacher want you to
submit your handwritten essay
while you want to type it.
Persuade her to type it.
You are convincing your class
mates to donate 500 rs. to a
charity who rescue abandoned
animals
Task 8:
For each of the following extracts from advertisements, identify how ethos,
pathos or logos is being used. No explanation required,just write Ethos, Pathos and Logos.
# Advertisement
ALL TRUE MAKEUP
1 BECAUSE
YOU DESERVE THE BEST
MACARONNI CHEE SE
2 Just the way mom makes it
Instructor's Name: Lubna Tanweer
proven that a single cookie
will not severely impact
her progress as long as she
maintains her diet
afterwards
You should run with me Ethos, Pathos, and Logos
despite it being rainy just
in case something
happened to me in the
rain. It would be a lot of
fun getting to run with
you, and this is a good
way to exercise while
staying cool.
You can tell her to buy Ethos and Logos
groceries online or you can
tell her about corona virus
that go to physical stores is
not a good idea in this
pandemic situation
90% out of 10% of Pathos and Logos
students are willing to go
to this prom do you really
want to ruin it for the
students who want to go
and have good behavior
Ma’am, I think it would be Ethos
better if I will just type the
essay instead of
handwriting.
You tell him to donate 500 pathos
rs to an abandoned animals
and tell him that if we
don’t donate the animal
dies if we do not donate no
one can save this animal
Ethos/ Pathos/ Logos
Pathos
Pathos
17
 BUTTERLY ‘S KNIVES
3 THE PROFESSIONAL CHOICE
Ethos
DOCTORS CHOICE
4 4 OUT OF 4 PEOPLE USE PANADOL
logos
FOR EFFECTIVE PAIN RELIEF

DYNAMIC SECURITY
5 WE KEEP YOUR FAMILY SAFE
Pathos
SHINYWHITE MOUT WASH
6 RECOMMENDED BY DENTISTS
Ethos
IF YOU WANT VALUE FOR MONEY
7 USE VITAL TISSUE N WIPES
pathos

Write the slogan of your

favourite add and mention Zameen.com: Home Is
which technique is used to Family.
persuade
Pathos

Good Luck

Instructor's Name: Lubna Tanweer 18