GINGOOG CITY COLLEGES, INC.

Brgy. 24-A, Paz Village, Gingoog City

Misamis Oriental 9014

Course Syllabus
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Major in Marketing Management

I. COURSE GUIDE : (TITLE)

II. NUMBER OF UNITS : (# UNITS)

III. PRE-REQUISITE : (SUBJECT)

IV. COURSE DESCRIPTION

Upon completion of this course, students will develop an “Entrepreneurial mind-set”, the underlying beliefs and assumptions that drive the behaviors that allow
entrepreneur to succeed. Specifically, this course will help the students in building their passion of creating their own business. In today’s global entrepreneurial economy, all
members of the society whether self- employed or employed by others will benefit from understanding and embracing an entrepreneurial mind-set.

V. VISION OF THE INSTITUTION

Augmented lives of productive, morally, socially and globally responsible individuals

with 21st century skills, competencies, attitudes and values forming empowered communities.
VI. MISSION OF THE INSTITUTION

To touch lives of students and develop them into creative, competent, productive and responsible individuals imbued
with strong moral and spiritual values responsive to the needs of the global community.
VII. GRADUATE ATTRIBUTES/INSTITUTIONAL OUTCOMES (IO):

SYLLABI | GCC – Business Administration

 In relation to the mission of the institution, GCC gives primary importance to the development of an effective education that will promote academic excellence and the
development of the personal and technical skills of the people, which is relevant of the country.

To attain this goal, GCC has the following objectives.

1. Encourage the students to think critically, creatively, analytically and to communicate their thoughts and ideas effectively. Develop their self-esteem and encourage
a life-long learning process through experience.
2. Develop within the student’s strong moral values corresponding spiritual development side with the mental training that will promote a well-rounded personality.
3. To integrate national patrimony in the academic field and extracurricular activities to further strengthen the social and economic awareness of the student.
4. To provide professional and vocational – technical program that will aid the students in their choice of fields and endeavors.
5. To initiate program that will develop inventive and creative skills imbued with values consistent with personal, local, and national goals.
6. To provide the students with training not only in the academic field, but also in the technical field that will make them productive, self-motivated, and responsible
citizens.

VIII. VISION, MISSION AND OBJECTIVES OF THE BSBA PROGRAM

Vision

Globally-competitive and proactive individuals with business skills, competencies and positive attitudes
inspired to be of service to God and country.

Mission

Business Administration Department is committed to:

Provide students an environment conducive to learning, growth and development through innovative teaching.
Provide appropriate knowledge and skills aligned with global perspective and thus meeting industry requirements.
Develop students to become entrepreneurs and socially responsible individuals.

IX. BUSINESS ADMNISTRATION PROGRAM GOALS:

PO1: The graduates can assume supervisory and/or managerial responsibilities within their organization.
PO2: The graduates may pursue graduate studies in business and management
PO3: The graduates can manage business.

X. BUSINESS ADMINISTRATION PROGRAM EDUCATIONAL OBJECTIVES:

SYLLABI | GCC – Business Administration
 PROGRAM EDUCATIONAL OBJECTIVES INSTITUTIONAL OBJECTIVES
A graduates of business administration degree should be able to: 1 2 3 4 5 6
1. Analyze the business environment for strategic direction / / / / / /
2. Prepare operational plans / / / / / /
3. Innovate business ideas based on emerging industry / / / / / /
4. Manage a strategic business unit for economic sustainability / / / / / /
5. Conduct business research / / / / / /
6. Plan and demonstrate business related activities / / / / / /
7. Exercise high personal moral and ethical standards / / / / / /

XI. COURSE OUTCOMES (CO):

COURSE OUTCOMES (CO) PROGRAM INSTITUTIONAL
EDUCATIONAL OBJECTIVES
OBJECTIVES
At the completion of this course, students will be able to: 1 2 3 4 5 6 7 8 9 10 11 12 13
1. Use critical thinking skills to identify and evaluate entrepreneurial opportunities, manage risks and learn O P P O O O O P L L L L L
from the results of evaluating that process.
2. Understand the process that enables entrepreneurs with limited resources to transform a simple idea into a O P L P O O O P L P O O
sustainable success.
3. Understand and apply fundamental aspects of entrepreneurial thinking across disciplines and as a means of O P P L O O O D P L P O O
personal development.
4. Establish goals, identify resources and determine the steps required to address those goals. O P P L O O O L L L L L
5. Use critical inquiry skills to identify, interview and generally build relationships with local innovators, O P P L O O O O P L L O O
entrepreneurs and other community leaders.
6. Make effective oral presentations pertaining to the project-based work that you performed this semester. O P P O O O O O O O O O O

Legend:
L - Facilitate LEARNING of the competencies P - Allow students to PRACTICE competencies O - Provide OPPRTUNITY for development
XII. COURSE OUTLINE:

Time Frame Topics Sources Student Learning Outcomes Assessment Strategies Evidence of Outcomes

1.1 Orientation of school policies Gingoog City Colleges, Student will aware of the school
and procedures College Department rules and regulations
Student Handbook
1.2 Discuss the course outline and Student will know the final output Virtual/Online Class

SYLLABI | GCC – Business Administration

 grading system
Week 1.3 Introduce the final
1 requirements
(4hrs.)
1.4 Introduction of
Entrepreneurial mind
(entrepreneur,
entrepreneurship and
entrepreneurial mind)
1.5 Ways to develop an
entrepreneurial mindset.
2.1 Entrepreneurship and
impact on the economy.
2.2 Eight reasons that hinder
Week Filipino entrepreneurs to succeed.
2 that hinder Filipino entrepreneurs
(4 hrs.)
Week
3 Kevin Johnson,
(4 hrs.) 3.1 Identification of business
opportunities using
identification framework
3.2 The myth of entrepreneur and
the entrepreneurs' creed
Swanson, Lee A., (2017). of the course at the end of the Discussion
Entrepreneurship and semester
Innovation Toolkit. 3rd Edition. Online Consultation Instructor’s rating and
Examine the challenges associated grading of recitation
Gilles A., & Mondejar R. with defining the concepts of Individual participation
(2006). Guide to entrepreneur, entrepreneurship, in Online Oral Instructor’s evaluation and
Entrepreneurship, Sinag-tala and entrepreneurial mindset. Recitation grading on students output
Publishers. based on a rubric
Discuss how entrepreneurship Give online assignment
Kevin Johnson, Entrepreneurial thought has influenced how we through google Assignment submitted
Mind view the concept of classroom online through google
entrepreneurship today and affects classroom/email/messenger
society in general.
its
Kevin Johnson, Entrepreneurial Know the impact of entrepreneurs Virtual/Online Class Instructor’s rating and
Mind on society; specifically in the Discussion grading of recitation
http://theentrepreneurialmind.co Philippines.
m.booksample.pdf Online Consultation Instructor’s evaluation and
Identify the reasons and challenges grading on students output
Individual participation based on a rubric
to succeed in their respective in Online Oral
businesses. Recitation Assignment submitted
online through google
Give online assignment classroom/email/messenger
through google
classroom
Identify possible business Virtual/Online Class Instructor’s rating and
Entrepreneurial Mind opportunities Discussion grading of recitation
https://entrepreneurialbe Explain what is business ideas Online Consultation Instructor’s evaluation and
havior.weebly.com/mod opportunities grading on students output
ule-2-the- Individual participation based on a rubric
entrepreneurial- Know the opportunity in Online Oral
reasonings.html identification framework Recitation Assignment submitted
online through google
Gilles A., & Mondejar Analyze the myths on entrepreneur Give online assignment classroom/email/messenger
SYLLABI | GCC – Business Administration

4.1 Essential steps in starting a
business, which include the
entrepreneurial script.
Week 4.2 General venturing script to the
4 study of entrepreneurship.
(4 hrs.)
Week 5.1 Evaluation process of these
5 three (3) entrepreneurial options.
(4 hrs.)
5.2 Advantages and
disadvantages of the different
entrepreneurial options.
R. (2006). Guide to
Entrepreneurship. Articulate the entrepreneurs' creed
Sinag-tala Publishers.
Swanson, Lee A.,
(2017).
Entrepreneurship and
Innovation Toolkit. 3rd
Edition.
Periodical Examination (Midterm)
Kevin Johnson, Entrepreneurial Mind
Swanson, Lee A., (2017).
Entrepreneurship and Innovation
Toolkit. 3rd Edition.
https://www.trainingcoursematerial.co
m/free-training-articles/creativity-
problem-solving-decision-making-
and-lateral-thinking/defining-lateral-
thinking-parallel-thinking-creativity-
and-innovation
Camposano, J., (2007).
Entrepreneurship for Modern
Business. Mandaluyong City,
Philippines: National Bookstore
Gilles A., & Mondejar R. (2006).
Guide to Entrepreneurship. Makati
City, Philippines: Sinag-tala
Publishers.
Understand the need for an
entrepreneurial script in
starting a business.
Apply the general venturing
script to the study of
entrepreneurship.
Evaluate and identify which
of the entrepreneurial
options have a great
advantage.
Know the pros and cons of
the entrepreneurial options.
Analyze of the different
challenges an entrepreneur
might encounter in starting
up a business, buying out,
through google
classroom
Virtual/Online Class Instructor’s rating and
Discussion grading of recitation
Online Consultation Instructor’s evaluation and
grading on students output
Individual participation based on a rubric
in Online Oral
Recitation Assignment submitted
online through google
Give online assignment classroom/email/messenger
through google
classroom
Online Consultation Instructor’s evaluation and
grading on students output
Individual participation based on a rubric
in Online Oral
Recitation Assignment submitted
online through google
Give online assignment classroom/email/messenger
through google
classroom
SYLLABI | GCC – Business Administration
 or even in
Franchising.

6.1 Essential marketing strategy,
product strategy, and competitive
strategy
6.2 Use and role of advertising
entrepreneurial success
6.3 Importance of promotion in
the business
Week
6 classroom
(3hrs.)
Camposano, J., (2007).
Entrepreneurship for Modern
Business. Mandaluyong City,
Philippines: National Bookstore.
https://www.yourarticlelibrary.com/ad
vertising/advertising-objectives-
function-and-significance-of-
advertising-a-product/27987
Determine the dynamics of Virtual/Online Class Instructor’s rating and
marketing. Discussion grading of recitation
Appreciate the importance Online Consultation Instructor’s evaluation and
of knowledge in marketing grading on students output
for future entrepreneurs. Individual participation based on a rubric
in Online Oral
Appreciate the importance Recitation Assignment submitted
of marketing knowledge online through google
application to Give online assignment classroom/email/messenger
entrepreneurial success. through google
Know the importance of
advertising and promotion
in entrepreneurship.

Determine the necessary

decisions an entrepreneur
should make about
advertising.

Know how to determine the

market area in which
products or services should
be promoted.
FINAL REQUIREMENTS

FINAL EXAM

SYLLABI | GCC – Business Administration

XIII. REFERENCES

TEXTBOOK(S) OTHER REFERENCES INTERNET RESOURCES JOURNALS/PUBLICATIONS

Camposano, J., (2007). Entrepreneurship for Kevin Johnson https://www.yourarticlelibrary.com/advertising/adv

Modern Business. Mandaluyong City,
Philippines: National Bookstore.
Swanson, Lee A., (2017). Entrepreneurship and
Innovation Toolkit. 3rd Edition.
Gilles A., & Mondejar R. (2006). Guide to
Entrepreneurship, Sinag-tala Publishers.
Entrepreneurial Mind ertising-objectives-function-and-significance-of-
http://theentrepreneurialmind.com. advertising-a-product/27987
booksample.pdf
https://www.trainingcoursematerial.com/free-
training-articles/creativity-problem-solving-
decision-making-and-lateral-thinking/defining-
lateral-thinking-parallel-thinking-creativity-and-
innovation

https://entrepreneurialbehavior.weebly.com/
module-2-the-entrepreneurial-
reasonings.html
Instructional Materials Laptop, Internet Connection, Slide Presentations, Videos

XIV. COURSE EVALUATION (GRADING SYSTEM)

MIDTERM PERIOD FINAL PERIOD

Written Works 40%

Output 30%
Exam 30%
Written Works 40%
TOTAL 100% Term Grade
Output 30%
Exam 30%
TOTAL 100% Midterm Grade
Midterm Grade 30%
Final Term Grade 70%
TOTAL 100% FINAL GRADE

SYLLABI | GCC – Business Administration

 Prepared by: Approved by: Noted:

JOHMAR V. DAGONDON, MBM JOHMAR V. DAGONDON, MBM TITA G. GARRIDO, CPA

Doctor of Management (On-going) Program Head School President
Master in Business Management (2019) Business Administration Program Gingoog City Colleges, Inc.
Capitol University Gingoog City Colleges, Inc.
Professional Education (2018)
BSBA- Marketing Management
Gingoog City Colleges, Inc. (2017)

Contact Number: 09356592833 Revision Number: 2 Date of Revision: June 2021

Email Address: jvd_bsbaph@gcci,edu.ph Consultation Schedule: TTH (10:00 – 12:00NN) Date Issued: Summer 2021

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Thank you and GOD bless!

SYLLABI | GCC – Business Administration