GRAP2495 –

PROFESSIONAL
PRACTICE
Project Learning Proposal
 STATEMENT OF AUTHORSHIP
COVER SHEET for SUBMISSION of ASSIGNMENTS
Course Name: Course Code: Department Date Stamp
Professional Practice GRAP2495
Assignment Title: Assignment Due Date:
Project Learning Proposal August 15, 2021
Academic’s Name: Date of this Submission:
Dr. Emsie Arnoldi
August 15, 2021 (For Office use only)
Student(s)
Family Name: Given Names: Student Number: Class/Group:
1) Trinh Chi Trung S3461765 1
2)
3)
4)
Declaration and Statement of Authorship:
1. I/we hold a copy of this work which can be produced if the original is lost/damaged.
2. This work is my/our original work and no part of it has been copied from any other student’s work or from any other
source except where due acknowledgement is made.
3. No part of this work has been written for me/us by any other person except where such collaboration has been
authorised by the lecturer/teacher concerned.
4. I/we have not previously submitted this work for this or any other course/unit.
5. I/we give permission for this work to be reproduced, communicated, compared and archived for the purpose of
detecting plagiarism.
6. I/we give permission for a copy of my/our marked work to be retained by the school for review and comparison,
including review by external examiners.

I/we understand that:

7. Plagiarism is the presentation of the work, idea or creation of another person as though it is my/our own. It is a form
of cheating and is a very serious academic offence that may lead to exclusion from the University. Plagiarised
material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral
presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.
8. Plagiarism includes the act of assisting or allowing another person to plagiarise or to copy my/our work.
Student Signature(s)
I/we declare that I/we have read and understood the declaration and statement of authorship.

1) Trinh Chi Trung 3)

2) 4)
Further information relating to the penalties for plagiarism, which range from a notation on your student file to expulsion from the University,
is contained in Regulation 6.1.1 Student Discipline and the Plagiarism Policy which are available on the Policies and Procedures website at
www.rmit.edu.au/policies.
 Project Learning Proposal
1. Career Status
a. Current Professional Status: Media Production Manager/Freelance Marketing
Consultant.
b. Strengths

Skills Details Personal Attributes

Communication  Communicate using formal/casual  Flexible and Adaptable
languages and verbal/nonverbal
techniques. Quick learner
 Using storytelling to inspire.
 Bilingual: Communicate using Attention to details
Vietnamese and English.
Energetic and Outgoing
Strategic Planning  Understand the logical connection 
between ideas
 Identify problems and approach them
consistently and systematically.

Leadership skills:  Understand and able to assume different 

roles within organization
 Mentoring and motivating peers
 Identify others’ strength and weaknesses
 Decision making

c. Major Achievements:
After 5 years working in the marketing industry, I was able to achieve the following positions:
 Senior Marketing Executive and Media Production Manager at Appota, a leading mobile
technology company in Vietnam.
 Community relationship manager for Super Evil Megacorp (SEMC), an US-based client.

2. Career Aspiration and Gap Analysis

a. Aspiration
Despite the great time working on the client side, I was always looking for a chance to work within an
advertising agency. With the grow of digitalization and digital advertising becoming the most dominant
force in recent years, my aspiration is to become a strategic planner for one of the top digital advertising
agencies in Vietnam within the next 5 years.
 b. Skill identification:
The role of a strategic planner is to identify problems and devise suitable solutions. To become a
successful strategic planner, one is required to develop a key set of skills and knowledge. These include:
 Critical thinking and analytical skills: Help strategists analyze and evaluate various information
to come up with insights, make objective judgment and draw logical conclusion.
 Problem-solving skills: The ability to devise solutions for different situations, as well as assessing
their effectiveness.
 Research skills: The ability to gather necessary data and information. To create viable strategies,
strategic planners need to understand not only the markets, competitors, and customers, but
also all the latest trends and technologies.
 Marketing skills: The ability to understand and apply different marketing concept into practice.
Strategic planners often need to integrate various marketing techniques to create a viable
solution.
 Communication skills: As the heart of the agency, strategists must effectively communicate with
peers and clients. Skills such as presentation, active listening and negotiation are required. Being
familiar with different industries slangs and jargons is also important.

c. Gap Analysis:
After addressing the required skills/knowledge for my desire career and reflecting on my existing
skills/knowledge, the following gap has been identified:
 Lacking practical experience: As my existing knowledge are mainly from working on the client
side, I have no practical experience working under any agency discipline. Despite being familiar
with all the roles within an agency and their functions, I often confuse between the strategic
planning process and the creative process as they sometime intertwine.
 Weak analytical skills: The ability to analyze and evaluate data to spot insights is limited.

3. Overall Learning Objectives

After identifying the gap, the following learning objectives have been set:
After the course:
 Accurately differentiate the strategic planning and creative process within an advertising agency
 Develop a systematic method for gathering insights

4. Chosen Project
To achieve the proposed learning objectives, I choose to undertake the Practice-based Studio, which
required student to response to a variety of briefs. I believe this project would give me better
understanding of the agency working process as it allows me to practice under different roles within an
advertising agency. Furthermore, being exposed to different brands and problems could sharpen my
analytical skills. It is also an opportunity for me to build a portfolio for future reference.