Project Report on

Business Development

From kirrak media in partnership with Algorithmics International

By
Janki Solanki AU1813051 iMBA
Faculty Guide Ishita Tripathi

Amrut Mody School of Management

August 2021
 Project Report on

Business Development

August 2021

Report submitted in partial fulfillment of the requirements of the

summer internship training undertaken for the iMBA program
 Declaration

I declare that my Summer Internship Report entitled for Business Development from Kirrak
Media in partnership with Algorithmics International, submitted in partial fulfillment of the
Summer Internship Program is original and is not substantially the same as one which has
already been submitted in part or in full for any such similar qualification to the University to the
best of my knowledge.

Date:15/07/21 Name of the student

Place: Ahmedabad University Janki Solanki

The work mentioned above is carried out under my guidance.

Date: 15/07/21
Place: Ahmedabad University

Faculty Guide.
Ishita Thripathi
 Name of the Student
Name of Employing Organization
Name of Reporting Authority
Internship Date (Start – End Date)

Employer Evaluation:
Please Tick the Relevant Box. (Please note that 1= Lowest and 5= Highest)

Characteristics 1 2 3 4 5 N/A
Quality of Work
Work Efficiency *
Ability to work with deadlines *
Attention to detail *
Ability to learn *
Work Ethics
Willingness to take new assignment *
Takes ownership of the work assigned *
Openness to constructive feedback *

Communication Skills
Demonstrates good written communication *
Demonstrates good verbal communication *
Demonstrates good presentation skills *
Has positive attitude *
Team Work
Engages positively with the team *
Possesses good interpersonal skills *
Offers help to other team members *
Displays leadership *
Skills and Attributes
Demonstrates a positive attitude *
Showcases creativity and out of box thinking *
Possesses good analytical skills *
Proficiency in using technology/software *

Additional Comments/
Feedback, if any.
We shall highly appreciate if you could help us in understanding your organisations Campus
Engagement plans. This will help us to reach-out suitably for inclusive industry-academia
association

• Would you recommend Ahmedabad University student/intern full-time job/employment, in your

organization?
Yes No Maybe *

• Would your organization be willing to participate in Ahmedabad University’s Campus Placement/

Internship for the upcoming activity

Yes No Maybe *

Does your organization give PPO’s (Pre placement offers) to desired candidates?
No

Kindly, provide contact details of the HR Person/ or the campus placement in charge for the final
placement process.
Name: Sanket Keswani
Designation: Marketing Head
Contact Number: 9326006011
Email ID: sanket.keswani@algorithmicsindia.com

Thank you with Best Wishes,

Undergraduate Programs
Amrut Mody School of Management
AHMEDABAD UNIVERSITY
 Acknowledgements
I want to express an earnest gratitude to all who have contributed to the effective fruition of the
summer internship.

It would have been a far-sighted reality in absence of my mentor, Prof. Ishita Tripathi, she has
been a constant support and a tutor throughout the internship.

I am highly indebted to the management for their valuable time and attention in managing our
internship that would help us develop our understanding in the academic as well as practical field.

I would like to thanks to Career Development Center for helping me to find the Internship at
NGO.

I would like to express my gratitude to Kirrak Media for allowing me to work as an intern and
giving me opportunity to take part in different activities.

My special gratitude goes to everyone who has helped us, knowingly and unknowingly, in the
overall learning experience.
Table of Contents

Introduction ................................................................................................................................................................. 9

Description of the internship ....................................................................................................................................... 9

The organization structure of NGO .......................................................................................................................... 13

Internship activity ..................................................................................................................................................... 13

Limitation .................................................................................................................................................................. 15

Reflection of Internship ............................................................................................................................................ 15

Conclusion ................................................................................................................................................................ 16

Learnings................................................................................................................................................................... 16

Usefulness of the project to other parties .................................................................................................................. 17

 Introduction

Kirrak media is a franchise of Algorithmics international school, whose founder and CEO is Andrey
Lobanov, it was founded in 2006 and is an information technology and service industry with about are
more than 200 employees working at Algorithmics, the headquarters situated in Moscow, Moscow City.
Algorithmics offers education for the upcoming future. Program designing and arithmetic are skills of
the 21st century. Algorithmics blends offline and virtual schooling to educate children from age 6 to 17.
The Algorithmics team consists of professionals who adore children and desire to make learning
simpler, exciting, and pleasant. At Algorithmics, children are trained to take their first steps in STEM.
The students build video games, cartoons, and IT projects. They obtain skills in contemplative thinking
and logical reasoning, presentation and project planning, collaboration, and more.

The courses offered by Algorithmics are created by professionals, the classes not only teach children to
code but also develop their interest in other STEM fields - biology, physics, chemistry, and more. The
curriculum takes into consideration of each learner's skills and adjusts the level of difficulty accordingly.
The program is amalgamation of classes offline and private work at home. It varies from learning theory
to work on creative projects. Classes include storytelling, friendly competition, prize points, and various
levels of difficulty. With the Algorithmics IT platform, a teacher can see gaps in their students'
understanding, plan education, and meet the needs of every student. Currently there are more than two
lakhs graduates from Algorithmics, more than 250 partners in over 40 countries.

Description of the internship

The fundamental job working as an intern at Kirrak media was business development. As the name
suggest I was in charge of increasing the sales of the company that is by selling the courses they offer.
My responsibility was to secure new contracts with existing customers or convincing new clients. After
that, to manage those customers to retain them.

My tasks as a business development intern

Here are some of the key functions that I was supposed to perform as an intern at Kirrak media.

• Looking for potential customers: by phone, email, in person, via social media.
• Selling products or services to those clients.
• Managing the marketing process.
• Identify new development channels.
• Sales tracking.
• Promoting the company and its product / service.
The following were my objectives for the internship:
• Get an overview of industry / company exposure
• Integration between textbook knowledge [Classroom reading] in management and corporate
practice Gaining an idea of how the various departments in an organization come together in
common parallel
• Company policies regarding their objectives, objective, vision etc.
• The training gave me the opportunity to test my interest in marketing work before permanent
commitments were made
• To have the opportunity to develop the right conditions for interpersonal relationships.

The courses offered by Algorithmics are:

1. The coding knight:

Child's age 5-7 years old

Duration • 1 lesson = 45 minutes
• 1 academic year (September-May)
Storyline The complete course is a narrative about a
Fairy Kingdom, which is in a capsule. A
Knight and a Princess live in it. The student is
the very Knight who, each class, sets out on
new explorations to protect the Princess.
Corresponding to the plot, a disaster
unexpectedly strikes in the Fairy Kingdom,
damaging the entire structure. And now the
Knight must rebuild everything, he needs to
initiate the batteries in the capsule, paint his
kingdom, go beyond the dark caves to his
fortress and ultimately find the Princess.

What will The child learn ● Logical thinking skills

● How to create animated
films and online games
● How to create looping
algorithms
● Teamwork
● How to use coordinates and
degrees
● Coding with the Scratch JR
computer programming
language
 Diploma At the end of the course,
each child receives a
diploma

2. Digital Literacy:

Child's age 7-9 years old

Duration ● 1 lesson = 45 minutes
● 1 academic year
(September-May)
What will child learn Programming

● how does the computer work

● operating system and how it works
● safe work with files and documents: creation,
storage and sorting
● working with emails skills
● work with cloud storage and applications:
storage,
creation of files, granting
access
Working with documents
● creating text documents and working with
them
● creating tables
● presentations
● graphs, flowcharts, mind maрs
● safe browsing and internet security
● skills of competent work with personal data:
creating accounts, registering on
sites
● safe communication on the Internet
● the skill of finding reliable information
● copyright
Diploma At the end of the course,
each child receives a
diploma

3. Mars academy:

Child age 9-11 years old

*8-12 is still possible

 Duration ● 1 lesson = 45 minutes
● 1 academic year
(September-May)

What will child learn Design algorithms using sequences, events,

loops and conditions
● Design programs using an iterative
approach
● Determine the most appropriate algorithm
for solving the problem and optimize the
current algorithm
● Identify and fix errors in the program
Diploma At the end of the course, each child receives
a diploma

4. Python start:

Child's age 12-13 years old

Group Size The recommended number of students in a

group is 8-10 students

Duration • 1 lesson = 90 minutes

• 2 academic years (September-May)

Storyline student goes through various stages in a big IT-

company (Pro Team). He has an interesting
journey within this company that starts with a
primary interview and internship and finishes
with a lead developer position.

While reaching new levels students are

developing new skills and getting new
acknowledgments as:

Become acquainted with jobs, roles and tasks of

related company departments (from recruiter to
technical director)
Work within common internal processes (project
management approaches, testing, feedback
collection)
Performs many tasks of different level of
 difficulty (from fixing codes to launching beta-
version of his own product)

What will The child learn • Tools and practical techniques of

programming on Python
• Important common paradigms of
programming
• Planning skills and project
implementation based on technical
specifications or his/her own idea
• Design and creation of 2D games and
window applications for the PC,
applications for working with text and
graphics
• Creative thinking, logical thinking
• Teamwork, soft skills to accept and
provide feedback
• Ability to work on complex and
challenging tasks, being not afraid of
mistakes
• Development of non-standard solutions
• Presentation skills

Diploma At the end of the course, each child receives a

diploma

The organization structure of NGO

The structure of the Kirrak media is quite basic i.e., Flat Organization. It consists of its Co- founder
Sanket Keswani, who just recently started the company in February 2020 in partnership with
Algorithmics International school, he is an alumnus of Amity business school and has his master’s in
marketing, along with 4-5 employees and numerous interns working at Kirrak media under Sanket
Keswani.

Internship activity
Business development is a combination of strategic analysis, marketing, and marketing. Experts in this
field can be involved in everything from the design of products and services to their employers to the
development of marketing strategies, the production of marketing products, negotiation and closing
deals.
The main task the company in its marketing, generating sales and advertising. Marketing at work,
was to participate in numerous parties and meetings, including identifying market needs, and
designing promotional materials, and interacting with team members to evaluate current marketing
activities. For the purpose of marketing and sales the following activities were performed:

• Collecting qualitative and quantitative data from previous campaigns as well as on going
• The competition analysis and industry analysis
• Marketing assistance in solving everyday administrative tasks
• Managing and updating customer relationship management (CRM) systems and company
databases
• To help you with business and marketing, organizing events
• Preparation of presentations, advertising materials
• Help with the distribution of marketing materials
• Provide assistance with advertising and marketing campaigns through online forums, social
networks, and direct mail
• Observing and carrying out sales processes.
• Conducting desktop research, or gathering information through surveys or by speaking to clients
and staff.
• Making calls and sending emails
• Identifying potential weaknesses and offering improvement suggestions.

For the training, these were the key points learned to make a successful sales call:

• Speak to a decision maker.

• Discover the need.
• Construct value.
• Establish urgency.
• Speak regarding what and how it benefits.
• Discuss opportunities
• Make an attempt to close.
• Cope with doubts and problems.
• Close or set a follow-up.
 Limitation
The only limitation of this internship was being online:

• Due to online internship, I was not able to gain the full experience of what its like to work with
people in the office.
• In virtual internships, the whole lot of things are dependent upon connecting and communicating
matters and ideas clearly through emails or videoconferences. Hence, miscommunication if
things get a little disorganized.
• It is easier to lose focus if not working in an office setting
• Lack of networking opportunities

Reflection of Internship
Throughout my summer internship I was part of the Algorithmics business development and
marketing them. I had little experience from the marketing and sales, but I knew it was
definitely a company that interested me. I had also heard about the wonders of Algorithmics
international school bring recognized by popular magazines like Forbes and Global Franchise
and was eager to learn more. I had never heard of Algorithmics before, but I was prepared to the
work culture and what it would be like.

From the commencing, I was convened with respect and understanding. I was treated like an
intern, not just a student. If there was something I didn’t know, there was always my mentor to
ask for help. Since my mentor was only one I had to report to and seek understanding from, my
mentor often shared what tasks were to be done and materials which I could use to improve my
marketing and sales. Since we had to take care of all aspects of the marketing and sales work, I
learned about many different strategies and got a complete picture of how the role of marketing
and sales could be improved. Throughout the process, my ideas were listened to and were
applied, thus motivating me to perform even better further.

I was given the opportunity to interact with clients and audience, I listened to their needs and
wants and was challenged with coming up with such strategies that would satisfy our customers
and audiences, apart from that, for marketing there was content to be broadcast on channels such
as website, and social media, driving me to constantly to improve my writing skills. I had to
understand what works and what doesn't work for our audience and how I can draw their
attention. By getting constant feedback from my mentor, I learned a lot about the product itself
and the company. I did some research and made sure that what I was proposing to my audiences
was correct, because it was often on technical topics that had to be read by people were not yet
much aware of it
 Conclusion

In a nutshell, this summer internship has been excellent and rewarding. I can conclude that I have learned a lot
from my work at Kirrak Media. Needless to say, the technical aspects of the work I have done are flawless and
can be improved if given enough time. As someone who has no previous experience in the corporate world, yet I
believe my time to spend as an intern, should also have contributed to the acquisition of acceptable and satisfying
experience. My apprenticeship taught me a lot about my skills and gave me confidence in my ability. It helped
direct my career aspirations and will definitely help me choose a career for the future. I also gained technical
knowledge in everything to do with marketing and sales as a whole. I left my internship, with my skill sets much
enhanced than when I started. The knowledge I gained will help me to face the real world after graduation. My
experience has brought me closer to my goals and I am excited about what the future will bring.

Learnings
With this internship opportunity, with Kirrak Media, I found out what my biggest strengths are, as well
as areas of improvement I should work on. The key learnings from this internship that I acquired are:

1. Professional communication:
One of the most important skills I have gained in an internship is the ability to communicate with
people in a professional setting. Conversations with mentors or colleagues are different from
conversations with teachers or other students. After completion of my internship, I had a better
idea of how to behave as a professional. This will help me a lot when I start looking for jobs
because I will be more confident, and I shall understand what suits in a business setting.
2. Taking positive constructive criticism well:
Naturally, no one likes to be criticized and performance tests can be quite scary. I most likely
make a few mistakes and received constructive criticism of my work from my mentor
But I learned to not take it personally. It was for the benefit of me and my growth which helped
me improve the quality of my work.

3. Hard work is important:

To keep working hard even if it is small and insignificant. It helped me build a good work ethic.

4. Independence
Usually, we think that spoon feeding is a learning process, but working independently has proven
to be very important. My internship taught me to make my own decisions and do things on your
own.
 Usefulness of the project to other
parties

Apart from numerous benefits that the internship has provided to me, other parties such as for the
university is also useful, as it has given its students the off-campus experience, where knowledge to put
into practicality, also this offers an evidence for the academic department of university, to display the
skills and knowledge I gained during my studies and how I applied it to my internship. This is also
useful for the faculty member and career counselors, and it give them a rough idea and help them
determine if I am appropriate for this field of work and can guide a career path accordingly. It is also
useful for the organization as they can determine whether to hire student or not, might as well offer for
placements at university. Further, after recommending the company to other students it will be useful for
the students as it will help them enhance their career development as well as for the company who shall
receive good reviews along with growth.