Step 3 Identify technology value

Javier Ignacio Arango Osorio

Group 60

April 2021

Universidad Nacional Abierta y a Distancia

Escuela de Ciencias Básicas, Tecnología e Ingeniería
Valuation and Negotiation of Technology
 Table of contents

Table of contents................................................................................................................2

1. Indroduction.............................................................................................................3

2. Objectives.................................................................................................................4

3. Activities Assignment and Work Responsibilities Chart - one per group

(Activity 3) 5

4. IP concepts infographics – one per student (Activity 4).......................................6

5. Problem selection chart - one per group (Activity 6)...........................................8

6. Hand draw concept maps pictures – one per student (Activity 7)......................9

7. Videos evidencing the PowerPoint presentation – one per student (Activity 9)

10

8. Conclusions.............................................................................................................11

9. References...............................................................................................................12
 1. Indroduction

Analyze valuation methods identifying the worth from technology innovation.

 2. Objectives

 Analyze valuation methods identifying the worth from technology innovation.

 Define the problem and propose solutions based on the studied contents.

 Present the document according to the specified format and guidelines.

 3. Activities Assignment and Work Responsibilities Chart - one per group (Activity 3)

Activities Assignment and Work Responsibilities

Group Number: 60
Unit name: Identify technology value
Selected topic Student name
Income approach method  
Cost approach method Javier Arango
Market approach method Yessica Lopez 
Real options method calculated with Decision
trees  
Real options method calculated with Black-
Sholes model  
Student chosen to submit the final document
Javier Arango
to the Evaluation Environment:
 4. Valuation methods infographics – one per student (Activity 4)

Input Javier Arango

https://view.genial.ly/60569857a6568b0d0358f92d/interactive-content-cost-

approach-method
5. Problem selection chart - one per group (Activity 6)
 Problem selection chart
Group Number: 60
Unit name: Identify technology value
Difficulties in valuing technologies for transfer Votes
Little knowledge of valuation methods by
2
technology managers in charge of the process
Lack of information on the market and
commercialization channels  
Lack of information on production costs  
Ignorance of licenses, patents or similar
technology transfer agreements  
lack of communication between developers and
technology managers in charge of the process  
Difficulty selected by the group: 2

6. Hand draw concept maps pictures – one per student (Activity 7)

Input: Javier Arango

7. Videos evidencing the PowerPoint presentation – one per student (Activity 9)

Input: Javier Arango

http://somup.com/crfnXebEPi

8. Conclusions
 We can recognize the importance of technology valuation methods. Since thanks to them,

an economic estimate of the value can be made to determine the price and the most appropriate

form of payment. In general, people think that technology is only based on technological devices

but the concept is much broader because it encompasses terms such as intellectual property and

knowledge.
 9. References

World Intellectual Property Organization (WIPO) & International Trade Centre (ITC),

(2010). Exchanging Value – Negotiating Technology Licenses, A Training Manual (pp

32-41). Recovered from:

https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model

(pp 84-87). Hoboken, N.J.: Wiley. Retrieved from https://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_84

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology

valuation at universities: Difficulties and proposals. Contaduría y administración, 64(spe1).

Retrieved from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322