Professional Documents
Culture Documents
Escalante, Asher E.
Doros, Marianne
Gomez, Princess Marie S.
Ilaya, Ma. Jamaica Yarra
Lopez, Mariah Aeden V.
Penafiel, Ma. Angela Francine
Ramos, Alexandra B.
Salvador, Iana Czherisse V.
ABM 201
I. Executive Summary
The main objective of the officials of Eco Amica is
to gain profit and to give the 5% of every purchase of
their product to the environmental organization because of the
advocacy of their company. Eco Amica naturally aims for reducing the plastic
used in the environment and the purpose of their is to recycle every plastic in the
surroundings and satisfy the target market with their beautiful and creative
design. The Eco Amica offers the most unique bags, wallets, and pouch.
The Eco Amica all started when the owners watched the disturbing videos
about the aquatic animals especially the sea turtles that is why they come up with
an idea of having a business in which they are gaining profit and at the same time
helping in preserving the endangered species. As Ms. Salvador and Ms. Lopez
conceptualized their business, they have decided to use plastic straws and have
a direct contact with the suppliers who supplies plastic straws in Angono market.
They chose suppliers that can basically sustain the needs of Eco Amica and also
the supplier who is nearest to the location of Eco Amica’s business shop.
The Eco Amica seems to grow so fast that is why Ms. Salvador and Ms.
Lopez decided to get their staff who will organize their business and who will help
them in terms of managing, controlling, leading, and keeping the business well
and organized.
The owners of Eco Amica also came upon strategies that will make their
business unique in the industry. They make sure that these strategies do not
have negative effect on the company as well as they are appropriate for their
target market. The price was also carefully studied by the owners and with the
help of their person under the finance department because this aspect gives the
product an identity to the customers. They budget their capital carefully so they
make sure that the company does not incur lost. Another important factor that
needs consideration of the entrepreneurs is the distribution strategy. How will the
product reach the consumer? In this aspect there are also lots of expenses that
needs to be deliberated.
Lastly, Ms. Salvador and Ms. Lopez cooperated
with each other on how they will communicate to the
public about the values that the product possesses. They thought of
ways on how to captivate the publlic with their unique product.
HISTORY
On November 2014, there was a video that went viral on the Internet and in
over six million views, it made an impact to the world. That videos was all about
the sea turtle or also known as "Pawikan" in Tagalog. Two scientists found a sea
turtle with stream of blood draining from its nostril because of the 4 - inch plastic
straw that was stuck in his nasal cavity.
This disturbing video was circulating all over the internet and made an impact
to the world where there were millions of people gather and made a community
wherein they protested for the safety of the Marine animal or in general "Animals
" from plastics especially the straws.
On December 6, 2014, Ms. Mariah Aeden Lopez and Ms. Iana Czherisse
Salvador started a business called Eco Amica, which comes from a Latin word
Eco meaning "Ecosystem or environment" and Amica means "friend". The two
owners were extremely devastated when they watched the disturbing video
because they were both have a big heart for Animals, especially those Animals
who needed help. So after watching the video, they decided to come up with an
idea on what kind of business they want to address and execute in the market
society. The Owners came up with the idea that they should make Bags,
Pouches, and wallets that are made up of recycled plastic straw.
Their products aims to promote the environment to recycle all plastics and plastic
straws and turn it to a new set of products. Their business is established at Doña
Aurora Poblacion Itaas Angono, Rizal wherin their target market is Teenager and
Adult.
II. MARKET SITUATION
STEEPLED ANALYSIS
There are several possible factors that could affect the well-being of the
economy. These factors can have a positive and negative effects on the
business, that is why it is important for the company to evaluate these problems
or factors to prepare for the possible solutions or contingency plan when these
With that, most of this country’s culture and tradition have been erased. Only
few of this culture and tradition are still remembered and still practiced today,
but it is subtle and often ignored. Our business should have at least cope up
with this factor. In that way, we will be able to make these culture and
2. Technological Factors
could make the work more convenient to do, more efficient, more effective,
and more swift to finish. Business industry is not an exception. They also use
investors. Machineries and robots are also being used by the business to
Produce more products within an hour rather
than hiring factory workers that take too much time before
of communicating and delivering goods to the public. But it can also harm
them if they will depend the sake of their company on the technology and it
3. Economic Factors
business will be a reason for the economic growth or not. The goal of an
entreprenuer is mainly to gain profit for the business, help other people to
have a job and lastly, to help the economy of the country where they belong
by paying their taxes. The status of the Philippine economy today is known to
being established by the entrepreneurs and with this, our economy seems to
be in progress.
4. Environmental/Ecological Factors
weather could change from balmy and sunny summer to a freezing cold
weather. These factors could affect the business’ supplies of raw materials.
The main raw material that the business is using are the plastic straws. We
all know that plastic straws could possibly harm the
the people segregate this kind of materials properly. That’s why this
materials in our Mother Nature. The business uses this material so that we
can be an example for others that these plastic straws could be used in a
positive way rather than segregating this improperly and then it could be the
5. Political Factors
Laws and regulations that are being implemented by the government has
a huge impact for a business. These laws and regulations should be followed
by the business to produce satisfactory at the same time legal products to the
6. Legal Factors
constitutions, order, or even the simple rules should be abided so that the
the laws that the business should obey is the Consumer Act of the
Ethical factors are all about the morality of a business. In coming up with
build a good relationship and trust with their future customers or future
8.Demographic Factors
being formulated. Does the people nearby the location likes your product?
Does the individual income of your target market can meet the assigned price
of your product? Does the population near your location could meet your
Location
The owner of Eco Amica bags and wallets business decided to locate
their business at the Art Capital of the Philippines, Angono Rizal. The
business is established specifically at Doña Aurora Poblacion Itaas, Angono
Rizal where the target market is located, which is the residents in Angono
Rizal. The said location is located near St. Clement Parish church.
Ownership
Eco Amica is a Partnership. It is founded by Ms. Iana Czherisse V.
Salvador and with the big help and suggestions of Ms. Mariah Aeden V.
Lopez, they come up with the idea of creating a business that will be using
environmental-friendly materials. They have had thought of the issues about
the nature in today’s time. They focused on the issue about the sea turtles or
the aquatic animals in general. They have decided to use plastic straws than
other possible materials because they think that it will be much helpful to
lessen the wastes especially with our bodies of water.
Objectives
• To help environment
• Target markets that will provide us with the greatest market penetration
• Provide high quality product in affordable price
• To meet specific client needs
• Increase profitability
• To become known as the premiere wallet and bags
service.
• Design and implement strict financial controls to help ensure success.
Mission
To provide customized and quality products to all customers and cater to
their needs and expectations by working hard.
Vision
We competitively provide quality-fashionable wallets and bags at
affordable prices for teenagers and young adult while growing from a small
start-up business to a most popular service.
Eco Amica are accessories that are made from plastic straws which are
considered as eco-friendly.
Some percentage of our profit will be given to a certain or specific
environmental organization to help to ensure that our environment will grow more
with a better character.
The product is recyclable. The customers can return the Eco Amica wallets
and bags to us when they already do not want to use it and they will have a
reward like coupons or 5% refund of their cash.
Value Proposition
“Don’t throw your future away.”
MARKETING MIX
PRODUCT
The products of Eco Amica are bags and
wallets where in it is not the traditional and not
very common accessories you will see in the
market because of its materials and creativity.
The products are made up of plastic straws. The
purpose of the product is to promote and protect
our environment by using plastic straws and turn
it to a new set of products.
PRICE
-The owners of Eco Amica decided to used
Cost based pricing. This pricing strategy is very
common and mostly used by the entrepreneurs.
In this pricing strategy they determine the price of
their product by adding a profit in addition to the
cost of making a product. And at this case the
entrepreneur can have assurance that they will
earn a profit and will not occur bankruptcy or
loss.
PLACE
The owner of Eco Amica decided to establish
their business at the Angono, Rizal (The Art
Capital of the Philippines) Doña Aurora
Poblacion Itaas near St. Clement Parish church
where in the target market is the local residents
of Angono. Angono is also known for its creativity
through music and arts. So, the owner decided to
think a unique set of products that will touch the
heart of the residents in Angono and nearby
areas.
PROMOTION
Social media – In promotion, Eco Amica uses
Social Media such as Facebook, Instagram, and
Twitter to introduce their products to the
customers and promote it because we all know
that most of the people these days use social
media as their primary source of any information.
PROCESS
Supplier – Eco Amica – Costumer
A.) Eco Amica chooses stores who sells
plastic straws (with no particular name of
the company) as their main supplier.
B.) Eco Amica will collect the used materials
and process the materials into a new set
of products.
C.) The Customer will be the one who will buy
the products.
PEOPLE
Internal
Owners -Iana Czherisse Salvador and Aeden
Lopez
Sales and Marketing – Ella Peñafiel
Production -Asher Escalante
Administration-Alexandra Ramos
Finance- Princess Gomez
External
Cashier – the will be the one who will collect the
money of the business.
Staff- they are the one who produce the products
and provide it to the customers.
Target Market
-Teenagers
-Adults
-Millennials
PACKAGING
The packaging of Eco Amica is consist of two
colors which are the white and green.
Ms. Maria Angela Mr. Asher Escalante Ms. Alexandra Ms. Princess Marie
Francine Penafiel Louise Ramos Gomez
(Vice President for
(Vice President for Production) (Vice President for (Vice President for
Sales and Marketing) Administration) Finance)
Cashier
OWNER
Responsibilities:
OWNER
Ms. Mariah Aeden V. Lopez, daughter of Mr. Arthur C. Lopez and Ms. Marivic
V. Lopez. She graduated BSBA Major in Marketing at University of the
Philippines in the year 2010. She continued her studies to master’s degree and
finished it within 4 years. She is currently the president of Eco Amica. Ms. Lopez
is responsible for the operation of the corporation. It performs all areas of
organizing, managing, staffing, and the controlling of the company.
Responsibilities:
Ms. Ma. Angela Peñafiel, daugther of Mrs. Ma. Consuelo L. Peñafiel. She
graduated at Polytechnic University of the Philippines and graduated the course
of BSBA Major in Marketing and took up a master’s degree in year 2013. Ms.
Peñafiel is responsible for formulating marketing strategies and plans, the Vice
President for Sales and Marketing.
Responsibilities:
A critical thinker
Asher E. Escalante
Mr. Asher Escalante, son of. He finished his study at Our Lady of Fatima
University with the course of BSBA Major in Marketing and has a master’s degree
in year 2012. Mr. Escalante is responsible for identifying production
technology/process that minimizes the production cost, the Vice President for
Production.
Responsibilities:
Ms. Alexandra Louise Ramos, daughter of Mr. Charlie A. Ramos and Ms.
Arlyn V. Blanco. She is a BSBA Major in Marketing graduate in University of the
East. She took a master’s degree and finished it in the year 2013. Ms. Ramos is
the one who is responsible for providing assistance in payroll preparation, the
Vice President for Administration.
Responsibilities:
Ms. Princess Marie S. Gomez, daughter of Mr. Ferdinand B. Gomez and Ms.
Marilou S. Gomez. She is a BSBA Major in Accountancy graduate in University of
the Philippines. She became a Certified Public Accountant in 2012. Ms. Gomez is
responsible for budgeting financial related matters that include financial plans,
direct financial strategies analysis, forecasting and budget management direct all
aspects of accounting operations.
Responsibilities:
IV. Set Up
A. Enterprise Delivery System
INPUT THROUGHPUT OUTPUT MARKETI DESIRED
NG OUTCOM
ES
1. RAW Innovation of the Consistency Product Satisfactio
MATERIALS product. of the n of the
quality of customer.
the product
produced.
2. PURCHASE Improving the indoor Increase Place Positive
A corporate climate. rate of feedbacks
COMMERCI service from the
AL SPACE delivered. people.
3. ADVERTISE Showcasing the quality Attraction of Packaging Sales
MENT of the Eco Amica the volume
wallets, pouch, and customers. attained.
bags.
4. NEW Improving the raw More People Increase
PRODUCT materials that are used choices of rate of
CONCEPT for the product. Eco Amica customers.
products.
The table shows the Enterprise Delivery System of the business Eco
Amica. The table is divided into five consisting of the inputs, throughputs,
Outputs, marketing, and the desired outcome of
the Enterprise Delivery System of Eco Amica.
First are the inputs which are the mobilized resources wherein these
mobilized resources is consisted of the 4M’s of operation ad these are
methods, machines, manpower, and materials. The throughput is where the
conversion of inputs into outputs occur and the transformation process within
the service shop. The output are the products or services that are produced
starting from the input that undergo the throughput. The marketing is where
the 7Ps can be determined. The 7Ps is comprise of product, place, price,
promotion, people, and processing. And lastly, the desired outcomes are
results from the process of the delivery system of the business.
The first column shows that with the raw materials and resources that the
business have acquired will undergo a process wherein the engaging of an
act of innovation of the product of the business will occur. With this, the
business will be consistent with the quality of the product that they will
produce that will determine the aggregation of the product. Thus, this will help
the business to attain its desired outcome of the satisfaction of the customers
regarding the product that has been made.
Computation:
Sales (1st year):
ECO AMICA WALLETS
= 18 Eco Amica wallets x Php 45.00 each x 313 days in a
year
= Php 253,530.00
ECO AMICA POUCHES
= 12 Eco Amica pouches x Php 70.00 each x 313 days in a
year
= Php 262,920.00
ECO AMICA BAGS
= 8 Eco Amica bags x Php 120.00 each x 313 days in a year
= Php 300,480.00
TOTAL SALES = Php 253,530.00 + Php 262,920.00+ Php 300,480.00
=PHP 816,930.00
Computation:
Sales (2nd and 3rd year):
ECO AMICA WALLETS
= 36 Eco Amica wallets x Php 50.00 each x 313 days in a
year
= Php 563,400.00
ECO AMICA POUCHES
= 24 Eco Amica pouches x Php 75.00 each x 313 days in a
year
= Php 563,400.00
ECO AMICA BAGS
= 16 Eco Amica bags x Php 125.00 each x 313 days in a year
= Php 626,000.00
TOTAL SALES = Php 563,400.00 + Php 563,400.00 + Php 626,000.00
=PHP 1,752,800.00
Computation:
Sales (4th and 5th year):
ECO AMICA WALLETS
= 54 Eco Amica wallets x Php 55.00 each x 313 days in a
year
= Php 929,610.00
ECO AMICA POUCHES
= 36 Eco Amica pouches x Php 80.00 each x 313 days in a
year
= Php 901,440.00
ECO AMICA BAGS
= 24 Eco Amica bags x Php 130.00 each x 313 days in a year
= Php 976,560.00
TOTAL SALES = Php 929,610.00 + Php 901,440.00 + Php 976,560.00
=PHP 2,807,610.00
DONATION: Php 929,610.00 x 0.20 + Php
901,440.00 x 0.25 + Php 976,560.00 x 0.30
= Php 185,922.00 + Php 225,360.00
+Php 292,968
= Php 704,250.00
COST OF SALES (4th and 5th YEAR): Php 50,706.00 + Php 50,706.00 + Php
67,608.00
= PHP 169,020.00
TOTAL GROSS PROFIT (4th and 5th year): PHP 1,934,340.00
Table for the Computation of the Eco Amica wallets
(1st – 5th YEAR)
YEAR 1st 2nd 3rd 4th 5th TOTAL
SALES Php Php Php Php Php Php
253,530.00 563,400.00 563,400.00 929,610.00 929,610.00 3,239,550.00
COST Php Php Php Php Php Php
OF 16,902.00 33,804.00 33,804.00 50,706.00 50,706.00 185,922.00
SALES
GROSS Php Php Php Php Php Php
PROFIT 600,647.00 1,286,430.00 1,286,430.00 1,924,340.00 1,924,340.00 7,022,187.00
Table for the Computation of the Eco Amica pouches (1st – 5th Year)
Eco Amica
Statement of Comprehensive Income
For the year ended December 31, 2018
2014 2015 2016 2017 2018
Net Sales P 692,043 P 1,399,110 P 1,399,110 P 2,203, 360 P 2,203,360