Igbalic, Kimberly E.

BSPH- 1D
Key concepts Guide Questions in Media
Analysis
All media messages are “conducted” 1. What is the message of
the text?
2. How effectively does it
represent reality?
3. How is the message
constructed?
Response to the Questions
- This commercial
shows viewers
what a happy baby
looks like. Viewers
will want to buy the
pampers less
lawlaw pants so
that their own baby
will be content just
as the baby in the
image. Another
thing is the
advertisement
shows that even
the diaper is full of
pee the pampers
less lalaw can
absorb quickly from
front to back. Also
it is less lawlaw and
less leaks for the
baby. A happy baby
makes a happy
mother.
- According to their
advertisement it is
effective to the
babies pee can
cause lawlaw and
leaking. But the
help of this diaper
it can effectively
absorb it quickly.
- The message was
constructed based
on the concept of
the product and
the breathable
materials that
move with the baby
as he plays and
sleeps each day.
Like most modern
disposable diapers,
Pampers have a
 layered
construction, which
allows the transfer
and distribution of
liquid away from
the baby to an
absorbent core
where the liquid is
locked away from
the baby to help
keep him
comfortable and
dry.
Media have embedded values and point 1. What lifestyles, values - Their
of view. and points of view are advertisement was
represented in the presented
text? creatively through
showcasing the
character of saving.
Because in the
world of mommy
hood, quality and
value for money
are of the same
importance.
2. Who or what is - As far as I can see
missing? there is no wrong
or fail on how they
advertise or
introduce their
product. Because
this product is for
babies so they will
assure that all is
perfect.
Each person interprets messages 1. What message do you - In the world of
differently. perceive from the text? mommy hood,
quality and value
for money are of
the same
importance. This is
why pampers
encourages moms
to be more
proactive when
choosing the best
brand that will

2. How might others - The other viewers
understand it
differently? Why?
Media have commercial, ideological or 1. What is the purpose of - The purpose of the
political interest. the text?
2. Who is the target - The target audience
audience of the text?
3. Who might be - Those babies who
disadvantaged?
carry on their love
and care for their
babies. It is always
more thoughtful to
know that choosing
less lawlaw means
choosing quality for
the baby, and in
the long run, this
will be beneficial
for the baby as
much as it is for
savings.
might take serious
their statement
that it is not true
that the diaper will
not leak and absorb
quickly. Because
some people had
experience leaking
in other brands of
diapers.
advertisement is to
encourage
audiences to buy
and use this
product.
of this
advertisement is
parents especially
the mothers who
are mostly taking
care of their babies.
have sensitive or
not the diaper is
not suitable to their
skin. There is
possible that their
skin will have
rashes. Since they
didn’t mention that
 it is not harmful for
those who have
sensitive skin.
4. Who created the text - The advertisement
and why? was created by the
corporation and
view as television
commercial.
Media messages are conducted using a 1. What techniques are - The company used
creative language having its own rules used and why? techniques is about
the comfortable of
babies and also
they provide the
safe, high-quality
products to help
protect and care for
babies.
2. Do you think the - Their tagline is
techniques used are “with pampers less
effective? Why? lawlaw, less ang
palit ng diapers,
kaya mas sulit!” by
their tagline I can
say that their
techniques used
were effective.
3. What are other ways of - Aside from TV
presenting the commercial they
message? can also advertising
ads on YouTube,
magazines and
newspapers to
encourage more
costumers.